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All Journal Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Research of Business and Management Research of Economics and Business Journal of Accounting, Management and Islamic Economics
Komara, Edi
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Economics, Econometrics & Finance

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Journal : Research of Business and Management

 1 
Factors that Affect the Level of Customer Satisfaction and Repurchase Intention on Tokopedia Komara, Edi; Fathurahman, Fajar
Research of Business and Management Vol. 2 No. 1 (2024): FEBRUARY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i1.168

Abstract

This study investigates the roles of various factors such as Customer Service, Shipping, Tracking, Returns, Sales Promotion, Customer Satisfaction, and Repurchase Intention within the Tokopedia E-Commerce application. Data collection took place over a week, from July 13 to July 20, 2023, with a sample size of 144 respondents. The research employed a descriptive research design and gathered empirical data through online surveys. Structural Equation Modeling was utilized to analyze the data and test several hypotheses. Findings indicate that Customer Service and Tracking do not significantly impact Customer Satisfaction, whereas Shipping, Returns, and Sales Promotion positively influence Customer Satisfaction. Additionally, Customer Satisfaction positively affects Repurchase Intention. The managerial implication suggests that optimizing Customer Service and Tracking could enhance Repurchase Intention. Future research may explore different samples and incorporate additional variables.
The Impact of Green Accounting and Corporate Social Responsibility on the Profitability of LQ-45 Firms Komara, Edi; Bangun, Putri Metha Ulinka
Research of Business and Management Vol. 3 No. 1 (2025): FEBRUARY 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v3i1.368

Abstract

This study analyzes the influence of green accounting (environmental costs and environmental performance) and corporate social responsibility (CSR) on the profitability (ROA) of LQ-45 Firms listed on the Indonesia Stock Exchange (IDX) from 2019-2022. Using purposive sampling, eight Firms were selected. Data was obtained from annual financial and sustainability reports. Environmental costs were measured using the Environmental Cost Index, environmental performance with the PROPER rating, and CSR disclosure using GRI91 criteria. Profitability was measured by ROA. Multiple linear regression analysis in SPSS 25 showed that: (1) Environmental costs did not significantly affect ROA. (2) Environmental performance had a positive significant effect on ROA. (3) CSR disclosure had a negative significant effect on ROA. (4) Simultaneously, environmental costs, environmental performance, and CSR disclosure influenced ROA. Managerial implications highlight the importance of strong environmental performance in increasing profitability. Management must carefully plan CSR programs to balance social benefits and costs. Investors should assess Firms' environmental and social management as part of investment decisions. Regulators should enforce policies promoting transparency in CSR disclosure and green accounting practices to enhance corporate accountability and sustainability.
Co-Authors Al Giffari, Muhammad Bangun, Putri Metha Ulinka Erwand, Debby Noviyanti Fathurahman, Fajar Listian, Niken Dayu Nurdiana, Hana Nurhidayat, Maulana Furqon Rofianto , Whony Santi Rimadias Tri Utami, Dina