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All Journal Jurnal Kedokteran dan Kesehatan AS-SYIFA : Jurnal Pengabdian dan Pemberdayaan Kesehatan Masyarakat International Journal of Advanced Multidisciplinary Siber Journal of Advanced Multidisciplinary Dinasti Health and Pharmacy Science
Al Maududi, Abul A'la
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Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Journal : Siber Journal of Advanced Multidisciplinary

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The Effect of Brand Image and Relationship Quality on Patient Satisfaction Al Maududi, Abul A'la; Jaksa, Suherman
Siber Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2024): (SJAM) Siber Journal of Advanced Multidisciplinary (April - June 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v2i1.128

Abstract

This study aims to determine and analyze the effect of brand image and relationship quality on the satisfaction of outpatients of Hermina Pasteur Bandung Hospital. The results of this study are expected to be input for Hermina Pasteur Hospital in organizing health services, especially in increasing satisfaction. The research method used is descriptive and verification analysis. Data collection used is an interview using a questionnaire accompanied by observation techniques and literature, sampling using consecutive sampling. Data collection in the field was carried out in 2023. Data analysis techniques using Path Analysis. The results showed that in general, brand image, relationship quality, and patient satisfaction tend to be quite good. There is an influence of brand image and relationship quality on patient satisfaction both simultaneously and partially at Hermina Pasteur Hospital. Hermina Pasteur Hospital must carry out service recovery for patient complaints or complaints quickly, so as not to cause dissatisfaction from patients, to handle patient complaints quickly the hospital can form a customer care program
Co-Authors Ariyanto, Januar Dihartawan, Dihartawan Herdiansyah, Dadang Jaksa, Suherman MKKK, Dihartawan Noor Latifah Odang, Maulidina Salsabilla Romdhona, Nur Saputra, Nazarwin Syamsul Arifin