Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Journal of Institution And Sharia Finance Jurnal Pengabdian Masyarakat Bumi Raflesia
Handayani Rinuastuti, Baiq
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PELATIHAN STRATEGI SOCIAL MEDIA ADVERTISING BAGI STUDENTPRENEUR: MENINGKATKAN VISIBILITAS DAN DAYA SAING DI ERA DIGITAL Andryan Girsang, Zefanya; Najib Roodhi, Mohammad; Handayani Rinuastuti, Baiq; Nurmayanti, Siti; Aisyah Hidayati, Siti; Kurnia, Juan
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 8 No. 1 (2025): APRIL: Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jpmbr.v8i1.7889

Abstract

Pelatihan strategi social media advertising bagi studentpreneur di Kota Mataram merupakan suatu upaya yang dilakukan bertujuan untuk meningkatkan brand awareness dan daya saing bisnis melalui platform media sosial di dunia maya seperti contohnya Instagram, Facebook, dan WhatsApp. Peserta pelatihan diikuti atau terdiri dari mahasiswa wirausaha dari berbagai universitas yang ada di Kota Mataram. Kegiatan ini dilaksanakan dalam tiga tahap yang sudah dicanangkan yaitu: tahap pertama persiapan, tahap kedua pelaksanaan, dan tahap terakhir evaluasi. Tahap pelaksanaan mencakup sesi teori dan praktik, termasuk pengenalan konsep social media advertising, teknik desain konten, segmentasi pasar, serta praktik langsung pembuatan kampanye iklan menggunakan Meta Ads. Hasil pelatihan menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai strategi pemasaran digital, kemampuan membuat konten menarik, dan pengoptimalan kampanye iklan berbasis data. Peserta juga mampu menerapkan keterampilan tersebut secara langsung dalam bisnis mereka. Kesimpulannya, pelatihan ini berhasil membekali studentpreneur dengan keterampilan praktis untuk memanfaatkan media sosial secara efektif, meningkatkan visibilitas bisnis, dan bersaing di era digital.
ANALYSIS OF THE IMPLEMENTATION OF COMMUNITY-BASED TOURISM IN SUPPORTING HALAL TOURISM IN NORTH LOMBOK REGENCY: ANALYSIS OF THE IMPLEMENTATION OF COMMUNITY-BASED TOURISM IN SUPPORTING HALAL TOURISM IN NORTH LOMBOK REGENCY Abdurrahman, Abdurrahman; Mujahid Dakwah, Muhammad; Najib Roodhi, Mohammad; Handayani Rinuastuti, Baiq; Pahrudin, Pahrudin
Journal of Institution and Sharia Finance Vol. 7 No. 2 (2024): DESEMBER
Publisher : Program Studi Perbankan Syariah, IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/joins.v7i2.6059

Abstract

This study aims to analyze the application of community-based tourism in supporting the development of halal tourism in North Lombok. The research method used is a qualitative method with a case study approach. Data collection was carried out through in-depth interviews, observations, and documentation studies. The results of the study show that the implementation of community-based tourism has had a positive impact on the development of halal tourism in North Lombok. The local community is actively involved in the planning, management, and supervision of tourist destinations, so that they can meet the needs and preferences of Muslim tourists. In addition, community-based tourism has also improved the economic welfare of local communities through business opportunities and employment in the tourism sector. However, there are still several challenges in the implementation of community-based tourism, such as limited resources, coordination between stakeholders (local governments), and the capacity of local communities. Therefore, more comprehensive efforts are needed to optimize the implementation of community-based tourism in supporting the development of halal tourism in North Lombok.
Co-Authors Abdurahman Abdurrahman Kurnia, Juan Muhammad Mujahid Dakwah Nurmayanti, Siti Pahrudin, Pahrudin rodhi, mohammad najib Siti Aisyah Hidayati Zefanya Andryan Girsang