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All Journal CENDEKIA : Jurnal Ilmu Pengetahuan Jurnal Ilmu Komunikasi Pattimura Populis: Jurnal Ilmu Sosial dan Ilmu Politik
Bandjar, Antasari
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Pengaruh Penggunaan Instagram Terhadap Perilaku Fear of Misisng Out (Studi pada Mahasiswa Ilmu Komunikasi Angkatan 2018-2020 Universitas Pattimura) Lahia, Tabita Laurenchia; Salakay, Selvianus; Bandjar, Antasari
Jurnal Ilmu Komunikasi Pattimura Vol 1 No 2 (2022): Jurnal Ilmu Komunikasi Pattimura
Publisher : Department of Communication Science, University of Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/JIKPvol1iss2pp181-195

Abstract

This study aims to determine the Influence of Instagram Use on Fear of Missing Out Behavior (Study on Communication Science Students Class of 2018-2020 Pattimura University Ambon).This research is a quantitative research carried out at the Faculty of Social and Political Sciences, Pattimura University, Ambon. Primary data collection was carried out through the distribution of questionnaires to 100 Students of Communication Sciences, Pattimura University, Ambon, consisting of Students Class of 2018-2020. In this study, the sampling technique used was the Purposive Sampling technique and used data analysis techniques, namely simple regression analysis using SPSS (Statistical Product Service Solution) version 25 for windows.The results showed that the F value was 49.407, the R value was 0.579, the R square value was 0.335 with a significance value of 0.000 (p>0.01). This means that there is an influence of Instagram on fear of missing out behavior, which is 33.5% while 66.5% is influenced by other things outside the study. The empirical mean calculation value in the Instagram usage variable obtained a value of 39.8 is in the medium category and the fear of missing out behavior variable in the 30.2 value is in the medium category. Based on the results of the study, it shows that the hypothesis (H1) in this research is accepted. This means that there is an influence of the use of Instagram on the behavior of fear of missing out in Communication Science students class of 2018-2020 Pattimura University Ambon.
Strategi Harian Ambon Ekspres Dalam Memasarkan Ruang Iklan (Analisis Komunikasi Pemasaran) La Hope, Aditha Wahyuni; Bandjar, Antasari
Jurnal Ilmu Komunikasi Pattimura Vol 2 No 1 (2023): Jurnal Ilmu Komunikasi Pattimura
Publisher : Department of Communication Science, University of Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/JIKPvol2iss1pp384-390

Abstract

This research is a qualitative descriptive study that aims to determine the marketing communication strategy applied by the Daily Ambon Ekspres in marketing its advertising space, including strategy analysis, marketing mix, and advertising space. The research was conducted at the Ambon Ekspres Daily Office in Ambon, Maluku. Primary data was collected through interviews with some informants involved in the advertising space marketing process. The informants are the Head of General Affairs and HR and the Head of Advertising and Promotion. The study result showed that the marketing communication strategy done by the Ambon Ekspres Daily in marketing its advertising space was by conducting collaborative activities with various stakeholders and also carrying out various forms of marketing mix such as through the marketing mix (4P) by Jarome McCarthy, which included product, price, place and distribution, and promotion. The promotion section consists of advertising, personal selling, public relations, sales promotion and direct marketing. Ameks also offers ads space containing display ads, classified ads, costum ads, and inserts. Ameks Daily’s strategy in the marketing advertising space is very good and in accordance with marketing communication theory.
Representasi Eksploitasi Seksualitas Remaja Perempuan dalam Serial Euphoria Yuni, Agisna; Bandjar, Antasari
Jurnal Ilmu Komunikasi Pattimura Vol 3 No 1 (2024): Jurnal Ilmu Komunikasi Pattimura
Publisher : Department of Communication Science, University of Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/JIKPvol3iss1pp493-506

Abstract

Penelitian yang dilakukan terhadap serial TV Euphoria ini merupakan penelitian wacana kritis yang bertujuan untuk mengetahui bagaimana bentuk representasi eksploitasi seksualitas remaja perempuan dalam serial tersebut dengan menganalisis berbagai elemen audio-visualnya. Analisis ini menggunakan kajian semiotika Roland Barthes sebagai teori maupun metode. Sumber data yang digunakan dalam penelitian ini adalah data primer yang di dapat melalui observasi dari objek penelitian yakni berupa rekaman video original dari serial Euphoria season 1 yang berjumlah 8 episode dan data sekunder berupa literatur seperti jurnal, artikel dan sebagainya. Hasil penelitian ini menunjukan bahwa representasi eksploitasi seksualitas remaja perempuan ditampilkan secara audio/verbal berupa dialog dan narasi. Sedangkan tampilan visual berupa adegan-adegan yang menunjukkan bagian tubuh yang bernilai seksual seperti dada, kemaluan dan pantat. Representasi semacam ini merupakan representasi yang mengutamakan Male Gaze yang pada akhirnya menjadi representasi dominan dalam serial ini. Tubuh perempuan dianggap memiliki nilai ekonomi sehingga dijadikan objek seksual adalah ideologi serial Euphoria. Kata kunci : Media, Eksploitasi ; Seksualitas ; Remaja Perempuan
Ina Nara Amayali sebagai Representasi Kultural: Analisis Simbolisme dan Struktur Sosial dalam Ritual Perkawinan Tradisional Masyarakat Adat Wetang Letlora, Yohanes Andrias; Rumra, Fatmawati; Bandjar, Antasari
Populis: Jurnal Ilmu Sosial dan Ilmu Politik Vol 18 No 2 (2024): Mei 2024
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/populis.18.2.253-268

Abstract

This study aims to examine, analyze, and describe the symbolism and meanings embedded in the Ina Nara Amayali tradition—a customary marriage ritual practiced by the indigenous community of Wetang Island—as a cultural representation rich in social values. Employing a qualitative approach, the research utilizes methods of observation, in-depth interviews, and documentation. The study was purposively conducted in the Wetang Island District, involving key informants such as customary leaders and indigenous community members with deep knowledge of the ritual practices. The findings reveal that Ina Nara Amayali is not merely a matrimonial ceremony but a social structure that governs interactions among extended families and the indigenous community through culturally meaningful symbols. Elements such as red sopi (traditional liquor), two pigs, emas bulan and emas babi (gold items), basta cloth, and lakpona serve not only as ritual components but also as representations of ethical and moral values that shape communal social behavior. The gathering of both families, accompanied by customary figures like Sniri/Mataruma and the customary chief, highlights the embedded social order within the ritual tradition. This study offers new insights into how symbols in local cultures not only represent identity but also function as social binding mechanisms that reinforce communal harmony. The research recommends the preservation of local traditions as vital sources of social knowledge and cultural wisdom, contributing to the advancement of social sciences and humanities, particularly in understanding the relationship between cultural symbolism and the social structures of indigenous island communities.
Melampaui Promosi: Tata Kelola, Kapasitas Institusional, dan Strategi Pemasaran dalam Pengembangan Destinasi Pariwisata Pinggiran Moriolkosu, Jhon Rien; Rumra, Fatmawati; Bandjar, Antasari
Populis: Jurnal Ilmu Sosial dan Ilmu Politik Vol 19 No 2 (2025): Mei 2025
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/populis.19.2.141-154

Abstract

This article aims to evaluate governance, institutional capacity, and marketing strategies in the development of peripheral tourism destinations, using Matakus Beach in the Tanimbar Islands Regency as a case study. The study employs a descriptive qualitative approach, with data collected through in-depth interviews, observation, and document analysis of promotional practices implemented by the local Tourism Office. The findings reveal that the promotion strategies applied align with the principles of the promotion mix, utilizing advertising, sales promotion, direct marketing, and public relations. However, personal selling methods have not been optimally implemented. The main challenges identified include budget constraints and limited human resources, which have affected the effectiveness of the promotional strategies. These findings contribute to a deeper understanding of the importance of strengthening institutional capacity in peripheral regions to support sustainable tourism promotion. The novelty of this study lies in its integration of governance and institutional capacity analysis into the evaluation of destination marketing strategies in peripheral areas, which have traditionally focused primarily on promotional aspects. Recommendations are proposed to ensure that the development of peripheral tourism destinations prioritizes not only intensified promotion efforts but also institutional restructuring and resource strengthening as foundations for tourism sustainability. This article is expected to contribute to the advancement of theory and practice in the social sciences and humanities, particularly in the fields of governance and regional tourism marketing studies.
PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI WISATA PENDAKIAN DUSUN USALI, NEGERI HATUMETE, KECAMATAN TEHORU KABUPATEN MALUKU TENGAH Hatapayo, Bunda Rahmini; Nurhaeny, Andiah; Bandjar, Antasari
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 5 No. 4 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v5i4.7156

Abstract

This research is motivated by the natural and cultural tourism potential of Usali Hamlet, Hatumete Village, which has not been optimally promoted despite being designated a tourist destination. The lack of promotional activities by the management in the digital era is a major obstacle in introducing the uniqueness of this destination to the wider public. Therefore, this study focuses on analyzing the potential and effectiveness of utilizing social media as a strategic promotional tool to increase tourist visits to Usali Hamlet. This study used a descriptive method, collecting data through literature review and distributing online questionnaires to 40 tourist respondents. The collected data were analyzed descriptively to identify their behaviors and preferences. The results showed that the majority of respondents (80%) are active social media users, with tourism information being the most frequently searched content (40%). A crucial finding was the high influence of visuals, with 75% of respondents expressing interest in visiting after seeing photos of the destination. The majority of respondents also strongly supported the existence of official, professionally managed social media accounts. It was concluded that social media is a very appropriate and effective tool for promoting tourism in Usali Hamlet, capable of significantly increasing awareness and interest in visiting. ABSTRAKPenelitian ini dilatarbelakangi oleh potensi wisata alam dan budaya Dusun Usali, Negeri Hatumete, yang belum terpromosikan secara optimal meskipun telah ditetapkan sebagai destinasi wisata. Ketiadaan aktivitas promosi oleh pihak pengelola di era digital menjadi hambatan utama dalam memperkenalkan keunikan destinasi ini kepada publik luas. Oleh karena itu, penelitian ini berfokus untuk menganalisis potensi dan efektivitas pemanfaatan media sosial sebagai sarana promosi strategis untuk meningkatkan kunjungan wisatawan ke Dusun Usali. Penelitian ini menggunakan metode deskriptif dengan pengumpulan data melalui studi literatur dan penyebaran kuesioner daring kepada 40 responden wisatawan. Data yang terkumpul dianalisis secara deskriptif untuk mengidentifikasi perilaku dan preferensi mereka. Hasil penelitian menunjukkan bahwa mayoritas responden (80%) adalah pengguna aktif media sosial, dengan informasi pariwisata menjadi konten yang paling banyak dicari (40%). Temuan krusial adalah tingginya pengaruh visual, di mana 75% responden menyatakan tertarik untuk berkunjung setelah melihat foto-foto destinasi tersebut. Mayoritas responden juga sangat mendukung adanya akun media sosial resmi yang dikelola secara profesional. Disimpulkan bahwa media sosial merupakan sarana yang sangat tepat dan efektif untuk mempromosikan wisata Dusun Usali, mampu meningkatkan kesadaran dan minat kunjungan secara signifikan.
Co-Authors Fatmawati Rumra, Fatmawati Hatapayo, Bunda Rahmini La Hope, Aditha Wahyuni Lahia, Tabita Laurenchia Letlora, Yohanes Andrias Moriolkosu, Jhon Rien Nurhaeny, Andiah Salakay, Selvianus Yuni, Agisna