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All Journal Jurnal Riset Komunikasi ISCO IJTIMA': Jurnal Pengabdian Masyarakat
Mufti Hasan Alfani
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Economics, Econometrics & Finance Social Sciences Other

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SOCIAL MEDIA MARKETING SEBAGAI SARANA PENGEMBANGAN KEWIRAUSAHAAN BERBASIS SOCIO-TECHNOPRENEURSHIP DI UNIVERSITAS ISLAM RIAU Benni Handayani; Fatmawati Moekahar; Yudi Daherman; Mufti Hasan Alfani
Jurnal Riset Komunikasi Vol 3 No 2 (2020): Agustus 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v3i2.163

Abstract

Creative business in the last few decades has experienced growth supported by technological advancements. This phenomenon is then commodified using a social approach. The above model is known as Socio-technopreneurship. This study discusses social media marketing as marketing media and social media by utilizing technology in building brand awareness of the 5 types of businesses including unaware of brand, brand recognition, brand recall, and top of mind, supporting students, this research is centered in the business center floating canteen of the Riau Islamic University that accommodates a variety of young entrepreneurs both students and alumni with forms of business in any field both goods and services. This research uses a descriptive qualitative approach, collecting data through observation, interviews, and documentation. The conclusion was that social media management competencies especially Instagram used by informants for business media tend to be conventional, even though the latest trends in the online business world are increasingly dynamic and varied. The development of Socio-technopreneurship eventually becomes a significant method in an effort to improve the above competencies.
Strengthening of Human Resources and Assistance for Sharia-Based Micro Enterprises Muhammad Arif; Firdaus; Mufti Hasan Alfani
JOURNAL INCLUSIVE SOCIETY COMMUNITY SERVIES Vol. 2 No. 2 (2024): Isco - April 2024
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/isco.v2i2.81

Abstract

The problem of Community Service Activities (PkM) is based on the wide-spread conditions of micro-businesses in Pekanbaru City, including in Air Dingin sub-district. However, many of these micro businesses are not followed by good business management, they face problems including low product sales, lack of variety in promotions, none of the business legality, business financial records that do not meet standards, and no halal certification. The solution prepared by the proposer is to provide guidance about sharia-based business governance, assistance in the management of business permits, assistance in creating business promotion concepts (digitized marketing), assistance in preparing financial reports and assistance with halal certification registration. It is hoped that this service can help improve the quality of human resources and the realization of sharia-based micro-enterprises as well as the implementation of Catur Dharma at Islamic University of Riau. The output of this PkM activity is in the form of publications in national mass media and publications in national scientific journals. This activity also will be carried out in the form of assistance to micro-entrepreneurs located in Air Dingin sub-district, Bukit Raya District, Pekanbaru City. Through this activity in the form of the assistance, it is hoped that there will be sustainable collaboration in various relevant fields between the Sharia Economics and Sharia Banking Study Program and micro businesses in Air Dingin sub-district, Pekanbaru. This community service activity regarding strengthening of human resources and assisting with sharia-based businesses is highly expected by micro businessmen because it can broaden their insight and feel like they are receiving training and assistance for their business
PENINGKATAN DAYA SAING UMKM MELALUI PENDAMPINGAN SERTIFIKASI HALAL: MINUMAN SEHAT THEWELLNES.BAR Hamzah, Zulfadli; Putri Nuraini; Mufti Hasan Alfani; Muhammad Arif
IJTIMA': JURNAL PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2026): April
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/ijtima.2026.27833

Abstract

Pendampingan sertifikasi halal menjadi strategi penting dalam meningkatkan daya saing UMKM, khususnya di sektor minuman sehat. Studi ini memfokuskan pada UMKM Thewellness.bar, produsen cold pressed juice, dengan tujuan meningkatkan pemahaman pelaku usaha tentang konsep halal, Sistem Jaminan Produk Halal (SJPH), regulasi sertifikasi, dan membentuk tim manajemen halal internal. Metode yang digunakan mencakup perencanaan, pelatihan dan bimbingan, implementasi, serta evaluasi, termasuk pendampingan teknis penyusunan dokumen sertifikasi dan pendaftaran melalui sistem SIHALAL. Hasil menunjukkan peningkatan pemahaman pelaku usaha terhadap regulasi halal, tersedianya dokumen sertifikasi yang lengkap dan terstruktur, penerapan SJPH sederhana dalam proses produksi, serta terbentuknya tim manajemen halal internal. Implementasi ini meningkatkan kepercayaan konsumen, memperluas akses pasar halal, dan memperkuat daya saing produk. Model pendampingan ini direkomendasikan sebagai praktik baik yang dapat direplikasi untuk UMKM sejenis, sekaligus menegaskan sertifikasi halal sebagai instrumen strategis untuk pengembangan usaha, peningkatan kualitas produk, dan keberlanjutan bisnis.
Co-Authors Benni Handayani Daherman, Yudi Firdaus Hamzah, Zulfadli Muhammad Arif Muhammad Arif Putri Nuraini