Garuda - Garba Rujukan Digital

Pengaruh Kualitas Pelayanan, Kepercayaan Pelanggan dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pada E-Commerce Arya Daffa Wibisono; Lukman Cahyadi
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 2 (2024): April : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i2.73

The rapid development of e-commerce in Indonesia has prompted attention to factors that can maintain business sustainability, especially in terms of customer loyalty. The literature study identified several determining factors, including service quality, customer satisfaction, and brand trust. This research was conducted with the aim of examining the impact of service quality, customer satisfaction, and customer trust on customer loyalty in the Shopee mobile application in Jabodetabek. Using a purposive sampling method, the survey was carried out by distributing questionnaires directly to 120 customers. The results of regression analysis using SPSS refer to a statistical research process where data about the relationship between one or more independent variables (predictors) and one dependent variable (result) is analyzed. SPSS is used as a tool to analyze data and produce regression results. Thus, this research provides important implications that e- commerce mobile applications need to ensure service quality, satisfaction and customer trust to maintain and increase customer loyalty, as well as compete effectively in the online market.

Strategi Social Media Marketing Activity dalam Mempengaruhi Keputusan Pembelian : Brand Trust sebagai faktor mediasi Cahyadi, Lukman; Nadhila, Dini
Jurnal Ekonomi : Journal of Economic Vol 16, No 01 (2025): Jurnal Ekonomi : Journal of Economic
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v16i01.8554

Tujuan dari penelitian ini adalah untuk memberikan wawasan baru dan menemukan pengaruh interaksi, electronic word of mouth, keputusan pembelian dan brand trust sebagai mediasi. Populasi dalam penelitian ini adalah pelanggan yang pernah mengonsumsi produk makanan cepat saji dan aktif menggunakan media sosial yang berdomisili di wilayah JABODETABEK dengan rentang usia 17-55 tahun. Penelitian ini menggunakan metode purposive sampling dengan jumlah sampel sebanyak 126 responden. Structured Equation Model - Partial Least Square (SEM PLS) digunakan untuk mengolah dan menganalisis data yang diperoleh. Hasil penelitian menjelaskan bahwa Interaksi dan Electronic word of mouth berpengaruh positif terhadap brand trust dan keputusan pembelian. Namun, brand trust tidak memediasi hubungan antara Interaksi dan eWOM terhadap keputusan pembelian. Temuan penelitian dapat digunakan oleh untuk mengoptimalkan strategi pemasaran perusahaan

Measuring the Role of Social Media and E-word of Mouth on Purchase Intention of Secondate Make-up Products Sudirgo, Graciela; Cahyadi, Lukman
KINERJA Vol. 28 No. 1 (2024): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v28i1.8338

Purchase intention is important to pay attention to because it relates to consumer interest in trying, buying, and owning products such as beauty products. Furthermore, it can be seen from the consumer's behavior of parasocial interaction, social value, and personal value towards the influencer, which will affect their interest in buying the product. This research takes the object of research as an owner as well as an influencer for beauty products Secondate. The research design uses a deductive approach with a quantitative research model to determine the impact of influencers on the quality of parasocial interaction, social values, personal values, and e-wom on purchase intention. The sample of this study were secondary make-up users with a total of 169 respondents. Data analysis used the Structural Equation Model (SEM) method. The results of the study show that parasocial interaction affects social value. Parasocial interaction increases positive perceptions of personal value, and social value can increase consumer purchase intention, but personal value cannot attract consumer purchase intention. Parasocial interaction does not affect consumer purchase intention, so e-wom does not moderate the effect of parasocial interaction on consumer purchase intention. The results of this study concluded that social media can be a means to affect the interest in buying a product. With the respondent's research on social value and personal value, it can be said that it affects a person's buying interest in a product. Social value and personal value can help us to sort out which products we need and which are suitable for us.

Sustainable Human Resource Management Impact on Work Engagement, Employability, and Job Satisfaction at An Indonesian State-Owned Construction Company Cahyadi, Lukman; Raka, Resha Resnandi; Utami, Vince Lorenza
KINERJA Vol. 29 No. 2 (2025): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v29i2.11457

Sustainable human resource management on employee intrinsic motivation manifests in work engagement, employability, and job satisfaction. This research uses a quantitative-deductive method because it has a clear and measurable population and sample. This research employs the purposive sampling method with permanent employees of an Indonesian state-owned construction company in the construction sector in Indonesia as the respondents. Structured equation model – partial least squares (SEM PLS) is used in processing and analyzing the data obtained. The research results explain the strong influence of SHRM on work engagement, employability, and job satisfaction. This research contributes academically to provide a new perspective for company management to apply the concept of sustainability in human resource management. The findings from this research can be used by policymakers to develop policies for SHRM in their organization. The application of the sustainability concept to human resource management allows companies to gain opportunities to achieve performance from a financial, social, and ecological perspective in the long term.

Literature Review Mengukur Kinerja Karyawan Pada Bidang Jasa Dan Manufaktur Nurjannah, Nurjannah; Tyas, Ari Anggarani Winadi Prasetyoning; Cahyadi, Lukman
JMB : Jurnal Manajemen dan Bisnis Vol 13, No 2 (2024): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v13i2.11446

In the world of work, both in industry and in institutions, human resources (HRM) are a very important component. A strong and reliable human resource is essential to the smooth operation of any company. It's an essential part of any organization's ability to compete in today's market, and every company is trying to find the best individual to do it. If a company wants to its vision, mission, and goal, human resource management needs to be given greater attention. So, whatever affects employee performance should be taken into account. This research analyzes the things that influence the performance of employees in the company, because of the importance of human resources for the competitive advantage of the company. The purpose of this writing is to find out how advanced research is related to the topic. The method used in this research is literature review. Research results show that employee performance is strongly influenced by job motivation. Therefore, human resource management is vital to having good employees and performing optimally.

Mengukur Kinerja Karyawan Melalui Lingkungan Kerja dan Kepemimpinan Transformasional dengan Kepuasan Kerja sebagai Variabel Mediasi Daudi, Mochammad Henry; Cahyadi, Lukman
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13592

Kinerja karyawan memegang peranan yang begitu penting bagi perusahaan, dikarenakan bisa berdampak signifikan pada keberhasilan perusahaan secara keseluruhan. Tujuan dari penelitian ini untuk mengukur kinerja karyawan pada perusahaan IT development melalui aspek lingkungan kerja, kepemimpinan transformasional, dan kepuasan kerja. Penelitian ini adalah penelitian berbasis kuantitatif yang menerapkan metode pengambilan simple random sampling dengan menggunakan kuesioner Google Form sebagai sarana untuk mengumpulkan respons dari 154 partisipan. Selanjutnya, data dari partisipan yang sudah terkumpul dianalisis dengan metode Structural Equation Model. Temuan dari penelitian ini mengindikasikan kinerja karyawan dapat ditingkatkan melalui pengaruh positif signifikan dari lingkungan kerja. Selain itu, variabel kepemimpinan transformasional tidak memiliki pengaruh kepada kinerja karyawan. Selanjutnya, lingkungan kerja mempunyai pengaruh yang positif dan signifikan kepada tingkat kepuasan kerja. Demikian pula, kepemimpinan transformasional juga mempunyai pengaruh yang positif signifikan kepada variabel kepuasan kerja. Kemudian, kepuasan kerja tidak memiliki pengaruh terhadap kinerja karyawan. Dalam konteks mediasi, ternyata kepuasan kerja tidak terbukti menjadi mediasi dalam hubungannya dengan lingkungan kerja dan kinerja karyawan, serta kepemimpinan transformasional dan kinerja karyawan.

Pengaruh Kualitas Produk dan Layanan Televisi Berbayar terhadap Perilaku Pelanggan Dimediasi Kepuasan Pelanggan Kirana, Indira Putri; Cahyadi, Lukman
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13785

Seiring dengan perkembangan teknologi yang semakin modern, maka persaingan dalam industri penyiaran juga semakin tinggi. Oleh karena itu, sangat penting bagi perusahaan TV berbayar memberikan kualitas produk dan layanan yang tinggi agar dapat bertahan dan memenangkan persaingan pasar. Strategi yang dapat dilakukan ialah menciptakan kepuasan pelanggan terhadap produk dan layanan yang diberikan. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan layanan terhadap perilaku pelanggan yang dimediasi variabel kepuasan pelanggan TV berbayar (studi pada TV berbayar di DKI Jakarta). Penelitian ini merupakan penelitian kuantitatif dengan menggunakan teknik pengumpulan data non-probability sampling dengan menyebarkan kuesioner yang menggunakan skala likert diperoleh 140 responden yang dianalisis menggunakan metode SEM (Structural Equation Model). Hasil penelitian ini menunjukkan bahwa kualitas produk dan layanan memiliki pengaruh signifikan terhadap kepuasan pelanggan TV berbayar, kemudian kualitas produk dan layanan TV berbayar berpengaruh terhadap perilaku pelanggan yang dimediasi kepuasan pelanggan.

Measuring the Role of Social Media and E-word of Mouth on Purchase Intention of Secondate Make-up Products Sudirgo, Graciela; Cahyadi, Lukman
KINERJA Vol. 28 No. 1 (2024): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v28i1.8338

Purchase intention is important to pay attention to because it relates to consumer interest in trying, buying, and owning products such as beauty products. Furthermore, it can be seen from the consumer's behavior of parasocial interaction, social value, and personal value towards the influencer, which will affect their interest in buying the product. This research takes the object of research as an owner as well as an influencer for beauty products Secondate. The research design uses a deductive approach with a quantitative research model to determine the impact of influencers on the quality of parasocial interaction, social values, personal values, and e-wom on purchase intention. The sample of this study were secondary make-up users with a total of 169 respondents. Data analysis used the Structural Equation Model (SEM) method. The results of the study show that parasocial interaction affects social value. Parasocial interaction increases positive perceptions of personal value, and social value can increase consumer purchase intention, but personal value cannot attract consumer purchase intention. Parasocial interaction does not affect consumer purchase intention, so e-wom does not moderate the effect of parasocial interaction on consumer purchase intention. The results of this study concluded that social media can be a means to affect the interest in buying a product. With the respondent's research on social value and personal value, it can be said that it affects a person's buying interest in a product. Social value and personal value can help us to sort out which products we need and which are suitable for us.

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