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All Journal Jurnal Mantik Community Engagement and Emergence Journal (CEEJ) International Journal Of Science, Technology & Management (IJSTM)
MAYA ANDRIANI
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The Role Of Quality, Promotion And Trust In Purchase Decisions At PT. Weedo Niaga Global Syaifullah; Ester Hervina Sihombing; Maya Andriani; Sabaruddin Chaniago; Manda Dwipayani Bhastary
International Journal of Science, Technology & Management Vol. 2 No. 3 (2021): May 2021
Publisher : International Journal of Science, Technology & Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i3.132

Abstract

In this era of globalization and technology, there is a demand for changes in all areas of business in the world today. One of them is in the field of marketing. The development of the information technology system which is growing rapidly and increasingly sophisticated has made the company take advantage of the marketing and selling interests of its products. This research aims to examine the effect of product quality, promotion and trust on purchasing satisfaction at PT Weedo Niaga Global both partially and simultaneously. This study used a descriptive research design with a quantitative approach. The software used to manage and analyze this data is SPSS version 25. The sample was determined using random sampling of 115 respondents. Data collection was carried out by means of a questionnaire. Based on the results of statistical tests, it is known that the variables of product quality, promotion, trust and purchase decisions are normally distributed data, the independent variables do not occur multicollinearity and heteroscedasticity. From the results of the determination coefficient of 51.7%. The t test results show that the value of product quality is 3.239> 1.98118 with sig 0.002 <0.05 means that product quality has a positive and significant effect on purchasing decisions, the promotional value of 5.454> 1.98118 with sig 0.000 <0.05 means that promotion has a positive and significant effect on purchasing decisions, and the value of trust 2.983> 1.98118 with sig 0.004 <0.05 means that trust has a positive and significant effect on purchasing decisions. While the f test results show the value of 39,581> 2.69 with sig 0.000 <0.05, so simultaneously the variables of product quality, promotion and trust have a significant effect on purchasing decisions.
Digital Economy and Finance Integration in Contemporary Indonesia Sugiharto, Bambang; Harkim, Harkim; Rejekia V Simanungkalit; Ilhamsyah Siregar; Maya Andriani
Jurnal Mantik Vol. 8 No. 2 (2024): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

The digital economy is one of modern system. That is an aspect of the economy based on the utilization power of high-tech approach. Clearly that is about empowerment of digital information and communication technology. In our contry, the digital economy system is growing very fast along with the increase of large market potential actually. The purpose of this research is to find out how the role of the digital business economy for the development of the modern market economy in Indonesia. The method used is using library research or library study (library research). The results of this study indicate that the presence of digital system presented of quality, such as better of negotiation, business style, and modern markets but the regular markets still needed for people of Indonesia.
Pengaruh Financial Literacy Dan Financial Technology Terhadap Sustainability UMKM Di Medan Petisah Ndruru, Methodist Putra Jaya; Rafida Khairani; Jekson Simatupang; Maya Andriani
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 2 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i2.8529

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh literasi keuangan dan teknologi keuangan terhadap keberlanjutan usaha mikro, kecil, dan menengah (UMKM) di wilayah Medan Petisah. Dengan menggunakan pendekatan kuantitatif, penelitian ini melibatkan 89 UMKM sebagai sampel, di mana 30 diantaranya dipilih secara acak (simple random sampling) untuk pengujian kualitas instrumen penelitian. Pengumpulan data dilakukan melalui kuesioner berbasis Google Form, yang kemudian dianalisis menggunakan software SPSS versi 21. Hasil analisis menunjukkan bahwa literasi keuangan memberikan pengaruh positif dan signifikan terhadap keberlanjutan UMKM. Demikian pula, teknologi keuangan terbukti memiliki dampak positif dan signifikan dalam mendukung keberlanjutan usaha. Temuan ini menguatkan pentingnya penguasaan kompetensi keuangan dan pemanfaatan teknologi finansial bagi pelaku UMKM guna meningkatkan daya saing dan kelangsungan bisnis mereka
Co-Authors Bambang Sugiharto Chaniago, Sabaruddin Ester Hervina Sihombing Harkim, Harkim Ilhamsyah Siregar Jekson Simatupang Manda Dwipayani Bhastary Ndruru, Methodist Putra Jaya Rafida Khairani Rejekia V Simanungkalit Syaifullah