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Journal : Indonesian Journal of Advanced Social Works (DARMA)

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Socialization of Higher Education Promotion Media in Bogor Regency Saparudin; Ali Alamsyah Kusumadinata
Indonesian Journal of Advanced Social Works Vol. 2 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/darma.v2i5.6344

Abstract

Promotional media is one of the tools used to communicate in building perspective. The purpose of the media is to develop larger units and be glimpsed by consumers or clients. The media developed are diverse so that they can reach a wider client. The purpose of this service research is to map the media that has been socialized in the form of student admission promotion. This research method uses qualitative which is part of a method that develops descriptive interpretations in accordance with the activities carried out during promotions held in 2022. The results of this analysis show the use of socialization in the form of personal selling, mass selling, sales promotion, public relations, and direct marketing. In addition, socialization techniques are carried out directly and media. This is to support the level of information exposure to clients and attract consumers to participate in joining the university.
Co-Authors Ali Alamsyah Kusumadinata Bagus Muhammad Saputra Dona, Risma Fathih Asshiddiqi, Muhammad Harmida Intan Septyliana Jukhairin, Muhammad Muhammad Firdaus Fitrananda Muhammad Syaifudin Nandang Syarif Hidayat Novaliastuti Masiaga Nurhadi Nurhadi Reza Firsandaya Malik Risnawati Naue Rizal Sidik Wan Luthfiyah