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All Journal JURNAL DIVERSITA JURNAL PENDIDIKAN TAMBUSAI Psikostudia : Jurnal Psikologi Tabularasa: Jurnal Ilmiah Magister Psikologi Jurnal Scientia Islamika Granada PAEDAGOGY : Jurnal Ilmu Pendidikan dan Psikologi Takuana: Jurnal Pendidikan, Sains, dan Humaniora Innovative: Journal Of Social Science Research JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Findy Suri N
Universitas Medan Area
Religion Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

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Shopping Enjoyment dan Impulse Buying: Pengguna E-Commerce Shopee Rahmah, Tiara Luthfiah; Sesilia, Ayudia Popy Sesilia; Suri, Findy
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13746

Abstract

Penelitian ini bertujuan untuk menguji apakah terdapat hubungan antara shopping enjoyment dengan impulse buying pengguna e-commerce Shopee pada mahasiswa Administrasi Perpajakan Universitas X. Sampel dalam penelitian ini berjumlah 150 orang. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengambilan sampel purposive sampling. Pengambilan data menggunakan skala likert, yaitu skala shopping enjoyment dan skala impulse buying. Dari hasil uji hipotesis diperoleh koefisien determinasi (r2) sebesar 0,658 maka pengaruh shopping enjoyment terhadap impulse buying adalah sebesar 65,8%, sedangkan sisanya dipengaruhi oleh faktor-faktor lain seperti promosi penjualan, FoMO dan hedonic motivation. Untuk melihat apakah shopping enjoyment memiliki hubungan dengan impulse buying, maka dilakukan uji korelasi product moment. Dengan koefisien korelasi rxy sebesar 0,811, dengan signifikan p = 0,000 < 0,05 maka dari hasil ini dapat diambil kesimpulan variabel shopping enjoyment memiliki hubungan positif signifikan dengan variabel impulse buying.
Hustle Culture and Work-Life Balance in the Digital Live Streaming Industry: The Role of Employee Engagement Findy Suri N.; Anggi Tri Lestari Purba; Adelin Autraliati Saragih
About the Journal Vol 15, No 2 (2026): Psikostudia : Jurnal Psikologi
Publisher : Program Studi Psikologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psikostudia.v15i2.26213

Abstract

The rapid expansion of the digital live streaming industry has intensified productivity norms that encourage constant performance and sustained online presence. This study examines the relationship between hustle culture and work–life balance among digital live streamers, with employee engagement positioned as a mediating mechanism. Drawing on the Job Demands-Resources (JD-R) model and Conservation of Resources (COR) theory, a cross-sectional survey was conducted with 226 active live streamers. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that hustle culture has a significant negative direct effect on work-life balance, while positively predicting employee engagement. Employee engagement partially mediates the relationship, suggesting that although hustle-oriented norms enhance motivational involvement, they simultaneously generate strain that undermines balance. The structural model explains 38% of the variance in work-life balance. These findings highlight the dual role of hustle culture as both an energizing and strain-inducing force in algorithm-driven work environments. Promoting sustainable digital careers requires balancing performance expectations with recovery-supportive practices to protect psychological well-being.Pesatnya perkembangan industri live streaming digital telah memperkuat norma produktivitas yang mendorong performa secara terus-menerus dan kehadiran daring yang berkelanjutan. Penelitian ini bertujuan untuk menganalisis hubungan antara hustle culture dan work–life balance pada para live streamer digital, dengan employee engagement sebagai mekanisme mediasi. Penelitian ini menggunakan pendekatan Job Demands-Resources (JD-R) Model dan Conservation of Resources (COR) Theory. Metode penelitian dilakukan melalui survei potong lintang (cross-sectional) terhadap 226 live streamer aktif. Data dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM).Hasil penelitian menunjukkan bahwa hustle culture memiliki pengaruh langsung negatif yang signifikan terhadap work–life balance, namun secara positif memengaruhi employee engagement. Employee engagement terbukti memediasi secara parsial hubungan tersebut, yang menunjukkan bahwa meskipun norma hustle culture dapat meningkatkan keterlibatan dan motivasi kerja, kondisi tersebut juga menimbulkan tekanan yang berdampak pada menurunnya keseimbangan kehidupan dan pekerjaan. Model struktural dalam penelitian ini mampu menjelaskan 38% varians work–life balance. Temuan ini menegaskan bahwa hustle culture memiliki peran ganda, yaitu sebagai faktor yang meningkatkan semangat kerja sekaligus menjadi sumber tekanan dalam lingkungan kerja berbasis algoritma. Oleh karena itu, pengembangan karier digital yang berkelanjutan memerlukan keseimbangan antara tuntutan performa dan praktik pemulihan yang mendukung kesejahteraan psikologis.
Barang Bekas Menjadi Idola: Analisis Faktor Pengaruh Perceived Value pada Perilaku Thrifting Ayudia Popy Sesilia; Findy Suri N
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 4 No. 4 (2026): Takuana (January-March)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v4i4.348

Abstract

This study aims to identify the factors that affect Perceived Value (PV) among thrifting behavior. PV is understood as the consumer’s perception of product benefits compared to the sacrifices made, including price, time, and potential risk. The population in this study comprised all consumers who made purchases within the last six months, totaling 1,426 transactions. From this population, 201 respondents were selected using an accidental sampling technique. The analysis method used in this study is exploratory factor analysis with Principal Component Analysis extraction method. The findings revealed six main factors that affect PV based on extraction value, namely personal value (0.701), service value (0.655), shopping experience (0.627), image value (0.619), price (0.571), and perceived risk (0.520). Results indicate that consumers’ PV is more strongly shaped by psychological aspects, shopping experiences, and service quality rather than the physical attributes of products. These findings strengthen the understanding that consumer behavior in thrift stores is not only driven by price, but also by social identity, emotional satisfaction, and positive store image, which can serve as a basis for more targeted marketing strategies.
Co-Authors Adelin Autraliati Saragih Anggi Tri Lestari Purba Ayudia Popy Sesilia Ayudia Popy Sesilia Dina Mariani Emmy Martian Mariani, Dina Martian, Emmy Rahmah, Tiara Luthfiah Sesilia, Ayudia Popy Sesilia, Ayudia Popy Sesilia Simamora, Roida Sri Yuliani Toto Haraventa