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All Journal JURNAL DIVERSITA JURNAL PENDIDIKAN TAMBUSAI Tabularasa: Jurnal Ilmiah Magister Psikologi Jurnal Scientia Islamika Granada PAEDAGOGY : Jurnal Ilmu Pendidikan dan Psikologi Takuana: Jurnal Pendidikan, Sains, dan Humaniora Innovative: Journal Of Social Science Research JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Findy Suri N
Universitas Medan Area
Religion Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

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Shopping Enjoyment dan Impulse Buying: Pengguna E-Commerce Shopee Rahmah, Tiara Luthfiah; Sesilia, Ayudia Popy Sesilia; Suri, Findy
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13746

Abstract

Penelitian ini bertujuan untuk menguji apakah terdapat hubungan antara shopping enjoyment dengan impulse buying pengguna e-commerce Shopee pada mahasiswa Administrasi Perpajakan Universitas X. Sampel dalam penelitian ini berjumlah 150 orang. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengambilan sampel purposive sampling. Pengambilan data menggunakan skala likert, yaitu skala shopping enjoyment dan skala impulse buying. Dari hasil uji hipotesis diperoleh koefisien determinasi (r2) sebesar 0,658 maka pengaruh shopping enjoyment terhadap impulse buying adalah sebesar 65,8%, sedangkan sisanya dipengaruhi oleh faktor-faktor lain seperti promosi penjualan, FoMO dan hedonic motivation. Untuk melihat apakah shopping enjoyment memiliki hubungan dengan impulse buying, maka dilakukan uji korelasi product moment. Dengan koefisien korelasi rxy sebesar 0,811, dengan signifikan p = 0,000 < 0,05 maka dari hasil ini dapat diambil kesimpulan variabel shopping enjoyment memiliki hubungan positif signifikan dengan variabel impulse buying.
Barang Bekas Menjadi Idola: Analisis Faktor Pengaruh Perceived Value pada Perilaku Thrifting Ayudia Popy Sesilia; Findy Suri N
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 4 No. 4 (2026): Takuana (January-March)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v4i4.348

Abstract

This study aims to identify the factors that affect Perceived Value (PV) among thrifting behavior. PV is understood as the consumer’s perception of product benefits compared to the sacrifices made, including price, time, and potential risk. The population in this study comprised all consumers who made purchases within the last six months, totaling 1,426 transactions. From this population, 201 respondents were selected using an accidental sampling technique. The analysis method used in this study is exploratory factor analysis with Principal Component Analysis extraction method. The findings revealed six main factors that affect PV based on extraction value, namely personal value (0.701), service value (0.655), shopping experience (0.627), image value (0.619), price (0.571), and perceived risk (0.520). Results indicate that consumers’ PV is more strongly shaped by psychological aspects, shopping experiences, and service quality rather than the physical attributes of products. These findings strengthen the understanding that consumer behavior in thrift stores is not only driven by price, but also by social identity, emotional satisfaction, and positive store image, which can serve as a basis for more targeted marketing strategies.
Co-Authors Ayudia Popy Sesilia Ayudia Popy Sesilia Dina Mariani Emmy Martian Mariani, Dina Martian, Emmy Rahmah, Tiara Luthfiah Sesilia, Ayudia Popy Sesilia, Ayudia Popy Sesilia Simamora, Roida Sri Yuliani Toto Haraventa