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Understanding the antecedents of workplace happiness Salsabila, Andilita Zahra; Febrianti, R. Adjeng Mariana
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 9 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.544 KB) | DOI: 10.32670/fairvalue.v4i9.1577

Abstract

This study aims to understand the factors that are predictors of workplace happiness felt by individuals, by looking at the effect of work climate, perceived supervisor support, and perceived organizational support. The research was conducted quantitatively by giving questionnaires to the respondents, namely 185 employees of private companies in the city of Bandung, West Java. The data obtained were then processed using Structural Equation Modeling with SPSS 25 software. The research findings indicate that work climate, perceived supervisor support, and perceived organizational support have a positive effect on workplace happiness, either partially or simultaneously. This research also provides implications and suggestions for future researchers and practitioners in organizations.
Understanding the driver of customer purchase decision : The role of customer engagement and brand attachment in Batik Products Ardiyansyah, Rifal; Febrianti, R. Adjeng Mariana
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i4.2657

Abstract

Engagement has been recognized as one of the most influential aspects of an organization or company. It originally emerged as a concept in the organizational behavior and human resource management literature, as it is known to predict individual commitment, extra-role behavior, and other positive outcomes in organizations. The purpose of this study is to understand the influence of customer engagement and brand attachment in increasing purchase decision of customers. This study is using quantitative approach, with the population of customers of batik products in Sleman and Bantul, two regencies in Yogyakarta, Indonesia. The total number of samples is 115 respondents, which is selected using purposive sampling method. The data is collected through distributing questionnaire using online platforms, which is then analyzed using descriptive analysis and path analysis. The results indicate that customer engagement has an influence on brand attachment, brand attachment has an influence on purchase decision, and that brand attachment mediates the influence of customer engagement on purchase behavior.
The Influence of Product Quality, Product Innovation on Customer Relationship Management through Prices (Case Study at Creative Industry Payung Geulis in Kahuripan, Indihiang, Tasikmalaya Febrianti, R. Adjeng Mariana; Rachmawati, Mariana; Zulganef , Zulganef; Pratminingsih, Sri Astuti
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.3085

Abstract

This research aims to determine the influence of product quality and innovation on customer relationship management through prices in Payung Geulis creative industry in Kahuripan village, Indihiang, Tasikmalaya. This research implies an explanatory survey design using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) as the analysis method. Data collection was carried out through questionnaires distributed to 200 customers. The findings reveal that product quality and innovation significantly influence prices and impact customer relationship management—higher product quality results in greater customer satisfaction and emotional attachment to the price. Additionally, innovation has a positive impact on customer engagement and strengthens the relationship with price. Moreover, price significantly influences customer relationship management, since price reduces resistance to changes in product quality and innovation in customer relationship management. Furthermore, this research shows that the impact of product quality and innovation influences customer relationship management indirectly through price.
Analisis Pengaruh Leadership, Budaya Organisasi, Pelatihan dan Pengembangan Serta Lingkungan Kerja Terhadap Employee Engagement (Studi Kasus Pada PT PLN (Persero) Unit Induk Pembangunan Jawa Bagian Tengah) Pratama, Reza Adit; Febrianti, R. Adjeng Mariana
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 4 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni - Juli 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i4.5158

Abstract

Sumber daya manusia merupakan potensi yang dimiliki oleh individu-individu dalam sebuah organisasi yang memiliki peran sentral dalam keberhasilan maupun kegagalan apabila tidak dikelola dengan baik. Sumber daya manusia dalam sebuah organisasi atau perusahaan sering disebut dengan istilah karyawan. Karyawan memiliki karakteristik antusias secara intelektual dan emosional terhadap pekerjaannya serta berusaha untuk memajukan kepentingan organisasi atau perusahaan dengan memberikan kontribusi positif sebagai individu yang terikat (engage). Tujuan dari penelitian ini adalah untuk mengetahui pengaruh leadership, budaya organisasi, pelatihan dan pengembangan serta lingkungan kerja terhadap employee engagement dengan objek penelitian adalah 160 karyawan PT PLN (Persero) Unit Induk Pembangunan Jawa Bagian Tengah. Metode penelitian yang digunakan adalah kuantitatif asosiatif. Hasil penelitian ini menunjukkan bahwa variabel leadership, budaya organisasi, pelatihan dan pengembangan serta lingkungan kerja berpengaruh secara parsial dan simultan terhadap employee engagement.