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All Journal Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Formosa Journal of Applied Sciences (FJAS) Asian Journal of Management Analytics Indonesian Journal of Advanced Research (IJAR) Jurnal Sosial, Politik dan Budaya (SOSPOLBUD)
Andryani, Kristina
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : Asian Journal of Management Analytics

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Corporate Social Responsibility (CSR) Communication Strategy in an Effort to Form Corporate Image at PT. Resilient Superpower Shavina, Siti Noer; Andryani, Kristina; Febrianty, Yeni
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13563

Abstract

To maintain a good corporate image, it is necessary to have strategies and approaches that align with the company's needs and primary goals. On the other hand, effective communication strategies between the company, stakeholders, and the public are also essential in the implementation process of programs to shape the corporate image. One way to achieve this is by implementing Corporate Social Responsibility (CSR) using communication strategies. The communication strategy in a company's Corporate Social Responsibility (CSR) essentially involves planning and management aimed at achieving specific targets in the communication process. Thus, the CSR/PPM programs planned by the company can run smoothly. Therefore, this research is titled "Corporate Social Responsibility (CSR) Communication Strategy in Shaping Corporate Image at PT. Adidaya Tangguh," which aims to explore how the CSR communication strategy shapes the corporate image in a company. This research uses qualitative methods and in-depth interview techniques with data collection techniques including observation, interviews, and documentation. The analysis of this research employs the theory of CSR communication strategies. A good communication strategy in CSR programs is essential for shaping a positive corporate image.
Digital Marketing of UMKM Tugu Hydroponics through Social Media in Tugu Village, Sliyeg Sub-District, Indramayu District 2023 Muryono, Muryono; Andryani, Kristina; Yusfiarista, Erlika
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13565

Abstract

Digital marketing through Facebook social media has become an important strategy for Micro, Small and Medium Enterprises (MSMEs) in expanding their reach and building relationships with customers. In this context, this study explores how Tugu Hidroponik MSMEs use the Facebook platform as a key tool for their digital marketing. Through a qualitative approach, data was collected through interviews with business owners and analysis of their social media content. The results show that Tugu Hidroponik MSMEs have successfully utilized Facebook's interactive features to increase interaction with customers, present relevant content, and expand their market share. The findings provide insights into how MSMEs can optimize their digital marketing through social media, with a particular emphasis on the Facebook platform, to increase their brand visibility and business growth.
Co-Authors Febrianty, Yeni Gusti, Jhelisa Mutiara Luthfi, Hamzah Maharani, Apriyana Muryono Muryono mutiara mutiara Salsabila, Alya Dwi Saputri, Dhea Octavia Setyaningsih, Rila Shavina, Siti Noer Yusfiarista, Erlika