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All Journal Formosa Journal of Applied Sciences (FJAS) Asian Journal of Management Analytics Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Jurnal Ekonomi dan Bisnis
Saputri, Dhea Octavia
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Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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Analysis of Factors Affecting Consumer Satisfaction of Sate Ratu Yogyakarta (Survey of Sate Ratu Consumers) Syalehah, Ida Syahidah; Lestri, Rani Dwi; Saputri, Dhea Octavia
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13566

Abstract

Increasing competition in the culinary business makes culinary business people compete with each other to make a new innovation in attracting consumers. Consumer satisfaction is a problem where business actors must retain consumers with the products presented. The purpose of this study is to determine the effect of Product Quality, Price, Service Quality, Emotional Factor, Cost and Convenience on consumer satisfaction of Sate Ratu Yogyakarta. This type of research is quantitative. The population in this study is all consumers of Sate Ratu, data collection was carried out by distributing questionnaires to 100 respondents. This study used multiple linear regression analysis method with the help of SPSS.
Analysis of Hoax News Content in the 2024 Presidential Candidate Election on Facebook Account Kompas.com Andiva, Krista; Nurdiarti, Rosalia Prismarini; Saputri, Dhea Octavia
Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/sospolbud.v4i1.13570

Abstract

The research is aimed at finding out the objectivity of Pilpres 2024 hoax announcement on the Facebook account Kompas.com. The theory used in this study is the theory of media objectivity. This research is a quantitative research using news content analysts. The object of this research is hoax announcement in the election of 2024 presidential candidates on the Facebook account Kompas.Com. Analysis of research data using content analysis techniques. The results of the research published on Facebook Kompas.com are by considering the aspects of the message as investigated in this study that are the dimensions of truth, relevance,balance and neutrality. The results of the research show that on the unit of analysis is the explaining factuality associated with the accuracy assessment that is more dominant than the overall news. The social media hoax in the election of apresidential candidate does not completely influence the reader in determining his choice, he will understand the event based on the information he has received with his experience, in this case his experience can be gained by analyzing the event on the basis of other sources that are more reliable.
Event Management Alur Agency in the Implementation of the Exhibition Painting "The Art for Sustainable Living" at Greenhost Boutique Hotel Kurniyadi, Liana Astrid Jayanti; Setyansih, Rila; Saputri, Dhea Octavia
Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/sospolbud.v4i1.13571

Abstract

The Art for Sustainable Living is an exhibition theme aimed at raising awareness about sustainability through visual art, representing a sustainable concept practiced by Greenhost Boutique Hotel. The research titled "Event Management by Alur Agency in Executing the Art for Sustainable Living Painting Exhibition at Greenhost Boutique Hotel" examines how Alur Agency, as the organizer, implemented event management stages. The event management by Alur Agency consisted of five stages: research, event design, event planning, event execution, and evaluation. Each stage was analyzed to understand the processes and challenges faced in organizing this exhibition. The research findings indicate that the painting exhibition successfully achieved its primary goal in communication by enhancing public awareness of sustainability issues through visual art. Involving 25 local artists and supported by Greenhost Boutique Hotel and other sponsors, this collaboration created a meaningful event with significant positive impact. This success highlights the importance of effective communication strategies in promoting sustainability values to the broader community.
Film Viewers' Motives and Satisfaction are Somewhere Laen (Uses and Gratification Analysis of the Palmgreen Model on Members of Imami UIN-Suka Yogyakarta) Luthfi, Hamzah; Andryani, Kristina; Saputri, Dhea Octavia
Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/sospolbud.v4i1.13572

Abstract

The film "Agak Laen" is the film that occupies the highest rating with 9.1 million viewers and is hotly discussed because the story is packaged in an interesting story and brings elements of comedy. This research discusses how a person's motives and satisfaction in watching a movie are "Agak Laen ". This study uses the Uses & Gratification theory of the Palm Green model which explains that individuals have the desired motives and satisfaction in accessing media. This study uses a qualitative descriptive method. Data collection was carried out by interviews with resource persons from IMAMI UIN-SUKA Yogyakarta. The results of this study show that the motive indicators (information, selfidentity, social interaction and entertainment) are met with the highest aspects of information and social interaction. The resource person stated that the audience's curiosity and interaction with the environment were the motivation to watch the film. Satisfaction indicators (information, self-identity, social interaction and entertainment) were also met with the highest aspects of entertainment and then social interaction generated after watching the movie "Agak Laen". The audience felt entertained and received a well conveyed message.
Utilization of Instagram Social Media as Publication and Information Media at the State Assets and Auction Service Office (KPKNL) Yogyakarta Gusti, Jhelisa Mutiara; Andryani, Kristina; Saputri, Dhea Octavia
Formosa Journal of Applied Sciences Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i1.13533

Abstract

The formulation of the problem of this research is, how to use Instagram social media as a medium for publication and information at the KPKNL Yogyakarta office. The aim of this research is to determine the use of Instagram social media for publication and information media at KPKNL Yogyakarta. Review of the theory used, namely New Media which uses the concept of The Circular Model of SOME, Regina Lutterll's theory. This research uses a descriptive qualitative research approach with observation, interview and documentation data collection methods. The findings and results of thisresearch are that KPKNL Yogyakarta chosethe social media Instagram based on the increasing use of social media and in accordance with the target. Before posting content, a schedule was made.
The Influence of the Price of Shopee Account @hijabbyaida on Consumer Purchase Decisions in Kudus City Aulia, Hana; Nastain, M.; Saputri, Dhea Octavia
Formosa Journal of Applied Sciences Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i1.13535

Abstract

Currently, digital technology plays a crucial role in daily life, transforming theway people work, communicate, and obtain information. The digital era hascreated new opportunities in digital marketing, e-commerce, and tech startups. One business strategy in this era is using e-commerce platforms to accelerate business growth. This study examines the Shopee account @Hijabbyaida,focusing on the impact of pricing on consumer purchase decisions. Competitivepricing aligned with product quality can attract buyers. The research employs aquantitative method using questionnaires distributed to consumers of the Shopeeaccount @Hijabbyaida. The results show that price significantly influencespurchase decisions, with an r square value of 54.5%. Consumers tendto chooseproducts from @Hijabbyaida because the prices are deemed appropriate. This study concludes that proper pricing and attractive promotions on e-commerce platforms like Shopee can enhance consumer purchase decisions, sales, and customer satisfaction.
Pengaruh Gadget Terhadap Interaksi Sosial Pada Warga Dusun Kentingan, Kalurahan Sindumartani Tahun 2022 Putri, F. Rosalina; Saputri, Dhea Octavia; Christyanto, Aldo; Nastain, Muhammad; Marhaeni, Nafida Hetty
Surplus: Jurnal Ekonomi dan Bisnis Vol. 1 No. 1 (2022): Desember 2022
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v1i1.159

Abstract

Dunia saat ini sudah memasuki masa modern, dimana teknologi semakin maju dan berkembang. Dengan Perkembangan Teknologi yang semakin meningkat pesat, menyebabkan manusia menjadi lebih malas untuk bersosialisasi atau berinteraksi dengan orang lain secara tatap muka. Tujuan penelitian ini adalah untuk mengetahui apakah gadget memiliki pengaruh terhadap interaksi sosial antar sesama manusia dikalangan warga dusun kentingan kalurahan sindumartani pada tahun 2022. Populasi dalam penelitian ini adalah warga dusun kentingan kalurahan sindumartani tahun 2022 yang aktif menggunakan gadget dengan rentang usia 17-45 tahun sebanyak 366 warga, sedangkan sampel penelitiannya menggunakan teknik slovin sebanyak 191 warga. Instrumen yang digunakan dalam penelitian ini adalah kuisioner gadget dan interaksi sosial yang telah dimodifikasi oleh peneliti. Jenis penelitian ini adalah penelitian kuantitatif dengan pendekatan metode campuran (mixed-methods). Data yang diperoleh kemudian dianalisis menggunakan software SPSS. Hasil penelitian menunjukkan bahwa gadget memiliki pengaruh terhadap interaksi sosial warga dusun kentingan kalurahan sindumartani pada tahun 2022. Adapun besar pengaruhnya sebesar 63,8%, sehingga factor lainnya sebanyak 36,2% dipengaruhi oleh variable lain yang tidak diteliti.
Co-Authors Andiva, Krista Andryani, Kristina Aulia, Hana Christyanto, Aldo Gusti, Jhelisa Mutiara Kurniyadi, Liana Astrid Jayanti Lestri, Rani Dwi Luthfi, Hamzah Nafida Hetty Marhaeni Nastain, M. Nastain, Muhammad Nurdiarti, Rosalia Prismarini Putri, F. Rosalina Setyansih, Rila Syalehah, Ida Syahidah