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All Journal BAHASA DAN SASTRA JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JASL - Journal of Applied Studies in Language Journal of English in Academic and Professional Communication Jurnal Pengabdian Kepada Masyarakat
Indrianti, Titien
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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BUSINESS ENGLISH: VIEWING ITS BENEFITS IN THE PERSPECTIVES OF STUDENTS AND ALUMNI Indrianti, Titien; Husniyah, Af’idatul
Jurnal Pendidikan Bahasa dan Sastra Vol 20, No 2 (2020): OKTOBER 2020
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/bs_jpbsp.v20i2.33055

Abstract

English has been a language for international business. Thus, English instruction should be directed to teaching communication skills necessary for business. As a vocational institution, State Polytechnic of Malang is supposed to view its English instruction from the perspectives of the students and alumni. Thus, the present study is intended to investigate the students’ and alumni’s perspectives on the benefits of Business English as well as their recommendation for the course. The respondents of this study are students and alumni of Business Administration Department, State Polytechnic of Malang. To tap the data, questionnaires are deployed. The data, then, are analyzed employing descriptive statistics to obtain the most and least typical responses. Findings indicate that both students and alumni take the benefit of the course. They view this subject is to prepare for their career development in the workplace. Besides, it is beneficial for their communication at the office, particularly in foreign companies. Alumni claim that their business English knowledge and skills during their college time are applicable in their workplace.  The respondents mostly demand more practices on business communication skills and vocabulary teaching included in Business English courses.
The “Blackpink's” Influence on Oreo Purchases in Indonesia: A Consumptive Behavior Study : Pengaruh "Blackpink" terhadap Pembelian Oreo di Indonesia: Sebuah Studi Perilaku Konsumtif Swastika, Karin Regita; Evelina, Tri Yulistyawati; Indrianti, Titien
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i1.1836

Abstract

This quantitative study investigates the influence of consumptive behavior and brand ambassadorship, specifically focusing on the case of Blackpink, on purchasing decisions for Oreo products among Indonesian consumers. Utilizing a deductive research approach, data was gathered through a survey employing a questionnaire administered to 100 Oreo consumers who are Blackpink fans, selected through purposive sampling. Statistical analysis, including t-tests and F-tests, was employed to test hypotheses concerning the impact of consumptive behavior and brand ambassadorship on purchasing decisions. Results indicate that both factors significantly affect consumer purchasing decisions, both individually and collectively. The findings suggest avenues for future research to explore additional variables, such as fanatical behavior influenced by idol brand ambassadors, and to compare the effects of various brand ambassadors over time, thereby offering valuable insights for marketing strategies.
PENDAMPINGAN INTERNET MARKETING DALAM MENDUKUNG KEGIATAN PROMOSI PADA UMKM JASMINE COLLECTION KEL. TANJUNG REJO KEC. SUKUN KOTA MALANG Utomo, Heru; Maskan, Mohammad; Samboro, Joko; Khabibah, Umi; Indrianti, Titien; Sudjanarti, Dwi
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6316

Abstract

competitiveness in order to survive, continue to run and even be able to develop. For this purpose, one strategy that can be done in managing their business is to apply internet-based information technology as a support in various processes of their business activities. Internet marketing is a marketing activity with the application of information technology, which includes activities to promote products and/or services through the internet. Jasmine Collection Kel. Tanjung Rejo, Sukun District, Malang City, one of the newly developing MSMEs, has not been optimal in implementing online marketing which is part of Internet marketing. Online marketing has been carried out through private Whatsapp and Instagram statuses. This PKM activity aims to help Jasmine Collection MSMEs maximize online marketing activities. The results of this activity are in the form of logos, ebooklets, ebrochures, and videos that will be uploaded to the MSME Instagram, and the website with the address https://jasminedaster2023.blogspot.com/
Developing ‘About Us’ and ‘Our Products’ pages for SME Batik’s owned media using applied genre framework Anyassari, Nugrahaningtyas Fatma; Istifaiyah, Alda Imroatul; Agustina, Hiqma Nur; Indrianti, Titien; Rohani, Siti
Journal of English in Academic and Professional Communication Vol 11 No 1 (2025): January
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jeapco.v11i1.5684

Abstract

Indonesian government policy on enhancing SMEs to go international needs support, also, from educational sector, as part of pentahelix. Potentials SME batik has and the problem in completing communication channels it is experiencing, this developmental study addresses. By employing design and development research (DDR), this study developed ‘about us’ and ‘our products’ pages by using applied genre as the framework. The pages were then published on owned media in the form of a website. Following ADDIE model as the research procedure, this study focused on the first three stages- analysis, design, and development-as this was an initial stage. The results of ‘about us’ and ‘our products’ pages were validated by two experts: language expert from a vocational higher institution and content expert from industry. The validation results show positive feedback from both experts in terms of relevance, understandability, language, reliability, adequacy, scope, usefulness, and multimodality. It leads to the possibility to apply applied genre not only in teaching language for specific purposes but also in solving SME batik’s business communication problems.
Sorts of Business Students' motivation in learning English Indrianti, Titien; Suryanto, Bambang; Widiyowati, Eny
Journal of Applied Studies in Language Vol. 6 No. 2 (2022): Dec. 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasl.v6i2.131-137

Abstract

Motivation has been a crucial part in language learning, including English since it contributes one’s success in learning the target language. Meanwhile, sorts of motivation vary. Therefore, the present study is intended to investigate the sorts of motivation in learning English as possessed by the students of Business Administration at State Polytechnic of Malang. The questionnaires were distributed to the students of two different study programs: Office Administration and Marketing Management. The data were then put in the table of distribution. It is confirmed that the students are highly motivated in learning English. Their intrinsic and integrative motivation surpass the other sorts of motivation. It indicates that the students have their internal drive to like and learn English. However, the external factors, like teacher, materials, for study, and career have become additional contributing factors toward their high motivation. Therefore, it is advisable that a careful program of English learning is provided to those highly-motivated students. Besides, a supporting English atmosphere and facilities are also essential. Last but not least, the successful English learning requires a better commitment among the members of the Department. Keywords: intrinsic reward-oriented motivation, extrinsic reward-oriented motivation, instrumental socially-oriented motivation, integrative socially-oriented motivation
Co-Authors Agustina, Hiqma Nur Bambang Suryanto Evelina, Tri Yulistyawati Heru Utomo, Heru Husniyah, Af'idatul Istifaiyah, Alda Imroatul Mohammad Maskan, Mohammad Nugrahaningtyas Fatma Anyassari Samboro, Joko Siti Rohani Sudjanarti, Dwi Swastika, Karin Regita Umi Khabibah Widiyowati, Eny