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All Journal Jurnal Al-Iqtishad JBMP (Jurnal Bisnis, Manajemen dan Perbankan) J-MACC : Journal of Management and Accounting JURNAL PENDIDIKAN TAMBUSAI JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) SENTRI: Jurnal Riset Ilmiah Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian Kepada Masyarakat
Evelina, Tri Yulistyawati
Unknown Affiliation
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH FAKTOR PSIKOLOGIS KONSUMEN SEBAGAI PENDORONG KEPUTUSAN PEMBELIAN ONLINE Wijayanti, Rena Feri; Evelina, Tri Yulistyawati; Budiarti, Lina; Pribadi, Joni Dwi
J-MACC Vol 6 No 2 (2023): Oktober
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v6i2.4773

Abstract

The research's purpose is to examine the effect of consumers' psychological factors consist of motivation, perception, learning, beliefs, and attitudes toward online purchase decisions. This research focuses on Gen Z in the Malang Raya that have made purchases through the marketplace especially Shopee which is not deeply studied yet on previous research. The sample of this research is 97 respondents by purposive sampling. Data analysis has conducted by multiple linear regression. Finding of this research is a phycological factor has a significant effect on online purchase decisions.
Pengaruh Brand Ambassador dan Digital Marketing terhadap Brand Awareness pada Brand Skincare “Whitelab” di Kota Malang Rasyida, Aswi Zakiyya; Evelina, Tri Yulistyawati
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.11955

Abstract

Pengaruh Brand Ambassador dan Digital Marketing terhadap Brand Awareness pada Brand Skincare “Whitelab” di Kota Malang
The “Blackpink's” Influence on Oreo Purchases in Indonesia: A Consumptive Behavior Study : Pengaruh "Blackpink" terhadap Pembelian Oreo di Indonesia: Sebuah Studi Perilaku Konsumtif Swastika, Karin Regita; Evelina, Tri Yulistyawati; Indrianti, Titien
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i1.1836

Abstract

This quantitative study investigates the influence of consumptive behavior and brand ambassadorship, specifically focusing on the case of Blackpink, on purchasing decisions for Oreo products among Indonesian consumers. Utilizing a deductive research approach, data was gathered through a survey employing a questionnaire administered to 100 Oreo consumers who are Blackpink fans, selected through purposive sampling. Statistical analysis, including t-tests and F-tests, was employed to test hypotheses concerning the impact of consumptive behavior and brand ambassadorship on purchasing decisions. Results indicate that both factors significantly affect consumer purchasing decisions, both individually and collectively. The findings suggest avenues for future research to explore additional variables, such as fanatical behavior influenced by idol brand ambassadors, and to compare the effects of various brand ambassadors over time, thereby offering valuable insights for marketing strategies.
The Relationship between Macroeconomics and the Jakarta Composite Index (JCI) in Bearish Conditions during COVID-19 Aini, Yulis Nurul; Evelina, Tri Yulistyawati; Alabdullah, Tariq Tawfeeq Yousif; Sulasari, Ayu; Trianti, Khoiriyah
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 1 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i1.1491

Abstract

The purpose of this research is to investigate how macroeconomic factors influence the Composite Stock Price Index (JCI) in times of market decline due to the COVID-19 pandemic. Information for this study will be gathered from official sources such as the Indonesia Stock Exchange, the Central Bureau of Statistics, and Bank Indonesia. The information analyzed consists of monthly data on the Composite Stock Price Index, inflation, and interest rates.   Multiple regression is the method employed in this study. The findings show that inflation has a notable positive impact on the Composite Stock Price Index, causing bearish trends during the COVID-19 pandemic, while interest rates have a significant negative impact, resulting in bullish trends during the COVID-19 pandemic.  
THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER SATISFACTION AT MARSALIA EMBROIDERY IN MALANG CITY Ruhama, Naila; Hadi, Musthofa; Evelina, Tri Yulistyawati
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i4.1440

Abstract

In this contemporary period, commerce plays a crucial role in the advancement of the economy and society. The fashion industry is currently experiencing significant growth in Indonesia. Situated in Malang City, Marsalia Embroidery is a thriving fashion enterprise. The primary objective of this research is to assess how customer satisfaction at Marsalia Embroidery is impacted by the quality of their products and services. By conducting a survey, involving 86 negligee purchasers, this quantitative study followed a purposive sampling approach. Subsequently, the obtained data will undergo analysis through multiple linear regression and hypothesis testing. The findings of this investigation reveal that both product quality and service quality individually influence customer satisfaction to a certain degree. Collectively, these two variables hold a substantial sway over customer satisfaction, accounting for 74.1%, while the remaining 25.9% is attributed to other unexplored factors. Therefore, it can be deduced that both product quality and service quality have a partial and collective impact on customer contentment. Marsalia Embroidery is expected to increase the consistency of its products by maximizing the quality check process, so that consumers will receive products that are free from defects and have good standards. In addition, Marsalia Embroidery should also evaluate the reliability of employees in serving consumers, in order to meet the services expected by consumers.
MAPPING OF BUSINESS EMPOWERMENT PROGRAM FOR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) ON RUMAH PENGUSAHA MALANG RAYA COMMUNITY Evelina, Tri Yulistyawati; Sulasari, Ayu
Jurnal Al-Iqtishad Vol 20, No 2 (2024): December 2024
Publisher : Economic and Science Faculty of Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jiq.v20i2.33190

Abstract

Micro, Small and Medium Enterprises (MSMEs) have a significant role in the economy country which develop. As big as 90 percent from entity business is an MSMEs that contributes to global labor absorption. In terms of labor absorption, MSMEs in Indonesia absorb more power Work If compared to with country ASEAN other. Realizing the importance role MSMEs then it is necessary empowerment efforts MSMEs in in order to accelerate regional and central economic development and increase the competitiveness of MSME products. Rumah Pengusaha Malang Raya or abbreviated as RPMR is one of the communities MSMEs Which is at in region Malang Raya, Indonesia (Malang City, Malang Regency and Batu City). The current RPMR community members number 100 (one hundred) members who are mapped out consisting of culinary, handicrafts, fashion, and merchant. With the large number of MSMES members. Based on these ideals, so that this community can develop and make a significant contribution to improving the economy in Malang City and generally in East Java, it is needed mapping Business Empowerment Program. Micro, Small and Medium Enterprises which will be used later as an initial step to strengthen coordination and synchronization in MSME development programs.
BIMBINGAN PENERAPAN PRODUCT VISUAL GUNA MENDUKUNG PEMASARAN ONLINE PADA USAHA BAWANG GORENG UMKM MAHASISWA MLG Wijayanti, Rena Feri; Budiarti, Lina; Evelina, Tri Yulistyawati; Sukma, Erlangga Andi; Dhakirah, Sanita
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i1.6046

Abstract

The various products offered by online-based businesses certainly bring challenges to catch consumers' attention. Understanding the importance of a product's appearance (product visual) in high competition opens the eyes of businessmen who want to get involved in online businesses that require thorough preparation, one of which is the aspect of the product's visual appearance displayed on the online platform used. One of the main focuses of this community service is aligned with the needs of partners is to develop the market by trying to expand through the marketplace, so the service team maximizes resources and efforts to be able to help maximize the application of product visuals to strengthen the products offered in the online platform so they can attract the attention of online shopping lovers to look for further product information from the existence of aesthetic product images. The method used in this community service activity is assistance starting from determining the appropriate concept, selecting product variants that are superior products, and consulting with photography experts to get product photos that contain photography/aesthetics aspects. The result of this community service is some photos of the product that are ready to be uploaded on a social media or marketplace platform.
Pengembangan UMKM VCO oleh PKK Bunulrejo dalam Mendorong Kemandirian Ekonomi Iswara, Mochammad Agung Indra; Maryanty, Yanty; Susanti, Ari; Pratiwi, May Kurnia; Mustikarini, Anugrah Windy; Evelina, Tri Yulistyawati
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 3 (2025): Agustus
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v4i3.208

Abstract

Kelompok PKK RT 05 RW 07 Kelurahan Bunulrejo, Kecamatan Blimbing, Kota Malang, yang mayoritas warganya bekerja di sektor informal, terdampak signifikan oleh pandemi Covid-19. Untuk meningkatkan keterampilan dan kesejahteraan, Jurusan Teknik Kimia melakukan program pengabdian masyarakat yang difokuskan pada pendampingan pengembangan UMKM berbasis VCO melalui berbagai strategi, seperti analisis awal kondisi usaha dan dilanjutkan dengan merumuskan rencana strategis dalam peningkatan kualitas produk serta kapasitas produksi, pelatihan teknis produksi dan manajemen, pemasaran, penguatan SDM, akses pasar, serta penerapan praktik berkelanjutan dan inovatif. Pendampingan ini bersifat menyeluruh dan berkelanjutan untuk meningkatkan kapasitas produksi, kualitas produk, dan daya saing kelompok ibu-ibu PKK dalam menghadapi tantangan ekonomi. Metode yang digunakan dalam pelaksanaan ini adalah dengan ceramah, diskusi terkait manajemen rantai pasokan bahan baku hingga produk VCO, dan mendemonstrasikan teknik pembuatan turunan VCO serta analisa ekonomi. Hasil yang diperoleh dari program tersebut adalah masyarakat memiliki pengetahuan tentang pembuatan VCO dalam skala industri rumah tangga dengan baik, perhitungan analisa ekonomi dan metode pemasaran secara daring. Hasil posttest para peserta menunjukkan nilai yang signifikan dibanding nilai pretest setelah mengikuti program tersebut. Dengan adanya kegiatan pengabdian masyarakat ini tidak hanya diharapkan dapat meningkatkan pengetahuan masyarakat tentang manfaat dari pengolahan VCO, namun mampu meningkatkan potensi ekonomi bagi warga terdampak.
The Factors Influencing Revisit Intention: A Study of Tourism in Malang, Indonesia Unarto, Tirto; Narasuci, Win; Budiarti, Lina; Wijayanti, Rena Feri; Evelina, Tri Yulistyawati
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 8 (2025): SENTRI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i8.4462

Abstract

This  study  aims to analyze the influencing of revisit intention in Malang. This research was conducted in April-July 2025. This study uses a quantitative approach with the sampling technique in this study using purposive sampling, data collected by questionnaire using Google Form with a sample of 221 respondents who were analyzed using with SPSS 27 for a descriptive analysis and using structural equation modelling with AMOS 23. The results of this study indicate that five hypotheses were accepted, while one hypothesis was rejected. Destination image has a significant effect on tourist satisfaction, electronic word of mouth also has a significant effect on destination image and it has a significant effect on destination trust. Furthermore, tourism satisfaction has a significant effect on destination trust, and destination trust has a significant effect on revisit intention. Meanwhile, tourism satisfaction does not have a significant effect on revisit intention.
Co-Authors Aini, Yulis Nurul Alabdullah, Tariq Tawfeeq Yousif Anugrah Windy Mustikarini, Anugrah Windy Ari Susanti Ayu Sulasari Erlangga Andi Sukma Indrianti, Titien Iswara, Mochammad Agung Indra Joni Dwi Pribadi Khoiriyah Trianti Lina Budiarti, Lina Musthofa Hadi, Musthofa Narasuci, Win Pratiwi, May Kurnia Rasyida, Aswi Zakiyya Rena Feri Wijayanti Ruhama, Naila Sanita Dhakirah Swastika, Karin Regita Unarto, Tirto Yanty Maryanty, Yanty