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All Journal Jurnal Al-Iqtishad JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JURNAL PENDIDIKAN TAMBUSAI INTEGRITAS : Jurnal Pengabdian JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) SENTRI: Jurnal Riset Ilmiah Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Aplikasi Bisnis
Evelina, Tri Yulistyawati
Unknown Affiliation
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh Brand Ambassador dan Digital Marketing terhadap Brand Awareness pada Brand Skincare “Whitelab” di Kota Malang Rasyida, Aswi Zakiyya; Evelina, Tri Yulistyawati
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.11955

Abstract

Pengaruh Brand Ambassador dan Digital Marketing terhadap Brand Awareness pada Brand Skincare “Whitelab” di Kota Malang
The “Blackpink's” Influence on Oreo Purchases in Indonesia: A Consumptive Behavior Study : Pengaruh "Blackpink" terhadap Pembelian Oreo di Indonesia: Sebuah Studi Perilaku Konsumtif Swastika, Karin Regita; Evelina, Tri Yulistyawati; Indrianti, Titien
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i1.1836

Abstract

This quantitative study investigates the influence of consumptive behavior and brand ambassadorship, specifically focusing on the case of Blackpink, on purchasing decisions for Oreo products among Indonesian consumers. Utilizing a deductive research approach, data was gathered through a survey employing a questionnaire administered to 100 Oreo consumers who are Blackpink fans, selected through purposive sampling. Statistical analysis, including t-tests and F-tests, was employed to test hypotheses concerning the impact of consumptive behavior and brand ambassadorship on purchasing decisions. Results indicate that both factors significantly affect consumer purchasing decisions, both individually and collectively. The findings suggest avenues for future research to explore additional variables, such as fanatical behavior influenced by idol brand ambassadors, and to compare the effects of various brand ambassadors over time, thereby offering valuable insights for marketing strategies.
The Relationship between Macroeconomics and the Jakarta Composite Index (JCI) in Bearish Conditions during COVID-19 Aini, Yulis Nurul; Evelina, Tri Yulistyawati; Alabdullah, Tariq Tawfeeq Yousif; Sulasari, Ayu; Trianti, Khoiriyah
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 1 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i1.1491

Abstract

The purpose of this research is to investigate how macroeconomic factors influence the Composite Stock Price Index (JCI) in times of market decline due to the COVID-19 pandemic. Information for this study will be gathered from official sources such as the Indonesia Stock Exchange, the Central Bureau of Statistics, and Bank Indonesia. The information analyzed consists of monthly data on the Composite Stock Price Index, inflation, and interest rates.   Multiple regression is the method employed in this study. The findings show that inflation has a notable positive impact on the Composite Stock Price Index, causing bearish trends during the COVID-19 pandemic, while interest rates have a significant negative impact, resulting in bullish trends during the COVID-19 pandemic.  
MAPPING OF BUSINESS EMPOWERMENT PROGRAM FOR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) ON RUMAH PENGUSAHA MALANG RAYA COMMUNITY Evelina, Tri Yulistyawati; Sulasari, Ayu
Jurnal Al-Iqtishad Vol 20, No 2 (2024): December 2024
Publisher : Economic and Science Faculty of Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jiq.v20i2.33190

Abstract

Micro, Small and Medium Enterprises (MSMEs) have a significant role in the economy country which develop. As big as 90 percent from entity business is an MSMEs that contributes to global labor absorption. In terms of labor absorption, MSMEs in Indonesia absorb more power Work If compared to with country ASEAN other. Realizing the importance role MSMEs then it is necessary empowerment efforts MSMEs in in order to accelerate regional and central economic development and increase the competitiveness of MSME products. Rumah Pengusaha Malang Raya or abbreviated as RPMR is one of the communities MSMEs Which is at in region Malang Raya, Indonesia (Malang City, Malang Regency and Batu City). The current RPMR community members number 100 (one hundred) members who are mapped out consisting of culinary, handicrafts, fashion, and merchant. With the large number of MSMES members. Based on these ideals, so that this community can develop and make a significant contribution to improving the economy in Malang City and generally in East Java, it is needed mapping Business Empowerment Program. Micro, Small and Medium Enterprises which will be used later as an initial step to strengthen coordination and synchronization in MSME development programs.
Pengembangan UMKM VCO oleh PKK Bunulrejo dalam Mendorong Kemandirian Ekonomi Iswara, Mochammad Agung Indra; Maryanty, Yanty; Susanti, Ari; Pratiwi, May Kurnia; Mustikarini, Anugrah Windy; Evelina, Tri Yulistyawati
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 3 (2025): Agustus
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v4i3.208

Abstract

Kelompok PKK RT 05 RW 07 Kelurahan Bunulrejo, Kecamatan Blimbing, Kota Malang, yang mayoritas warganya bekerja di sektor informal, terdampak signifikan oleh pandemi Covid-19. Untuk meningkatkan keterampilan dan kesejahteraan, Jurusan Teknik Kimia melakukan program pengabdian masyarakat yang difokuskan pada pendampingan pengembangan UMKM berbasis VCO melalui berbagai strategi, seperti analisis awal kondisi usaha dan dilanjutkan dengan merumuskan rencana strategis dalam peningkatan kualitas produk serta kapasitas produksi, pelatihan teknis produksi dan manajemen, pemasaran, penguatan SDM, akses pasar, serta penerapan praktik berkelanjutan dan inovatif. Pendampingan ini bersifat menyeluruh dan berkelanjutan untuk meningkatkan kapasitas produksi, kualitas produk, dan daya saing kelompok ibu-ibu PKK dalam menghadapi tantangan ekonomi. Metode yang digunakan dalam pelaksanaan ini adalah dengan ceramah, diskusi terkait manajemen rantai pasokan bahan baku hingga produk VCO, dan mendemonstrasikan teknik pembuatan turunan VCO serta analisa ekonomi. Hasil yang diperoleh dari program tersebut adalah masyarakat memiliki pengetahuan tentang pembuatan VCO dalam skala industri rumah tangga dengan baik, perhitungan analisa ekonomi dan metode pemasaran secara daring. Hasil posttest para peserta menunjukkan nilai yang signifikan dibanding nilai pretest setelah mengikuti program tersebut. Dengan adanya kegiatan pengabdian masyarakat ini tidak hanya diharapkan dapat meningkatkan pengetahuan masyarakat tentang manfaat dari pengolahan VCO, namun mampu meningkatkan potensi ekonomi bagi warga terdampak.
The Factors Influencing Revisit Intention: A Study of Tourism in Malang, Indonesia Unarto, Tirto; Narasuci, Win; Budiarti, Lina; Wijayanti, Rena Feri; Evelina, Tri Yulistyawati
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 8 (2025): SENTRI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i8.4462

Abstract

This  study  aims to analyze the influencing of revisit intention in Malang. This research was conducted in April-July 2025. This study uses a quantitative approach with the sampling technique in this study using purposive sampling, data collected by questionnaire using Google Form with a sample of 221 respondents who were analyzed using with SPSS 27 for a descriptive analysis and using structural equation modelling with AMOS 23. The results of this study indicate that five hypotheses were accepted, while one hypothesis was rejected. Destination image has a significant effect on tourist satisfaction, electronic word of mouth also has a significant effect on destination image and it has a significant effect on destination trust. Furthermore, tourism satisfaction has a significant effect on destination trust, and destination trust has a significant effect on revisit intention. Meanwhile, tourism satisfaction does not have a significant effect on revisit intention.
SWOT ANALYSIS AS FORMULATION OF MARKETING STRATEGIES ON NOUGGY CULINARY BUSINESS IN MALANG CITY Tri Utami, Lia Ujung; Evelina, Tri Yulistyawati
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i2.818

Abstract

This research aims to formulate effective marketing strategies for the "NOUGGY" culinary business in Malang using SWOT analysis. A qualitative method with a descriptive approach was employed, utilizing in- depth interviews with the business owner, employees, suppliers, competitors, and consumers to gather data. The study analyzed internal factors (strengths and weaknesses) and external factors (opportunities and threats) affecting the business. Key findings indicate that "NOUGGY" benefits from unique raw materials and strong supplier relationships, but faces challenges such as inconsistent product quality and limited market reach. The analysis identified opportunities in untapped market segments and threats from rising competitors. The research provides theoretical insights for improving marketing strategies and practical recommendations for collaboration with stakeholders. The novelty of this study lies in its detailed application of SWOT analysis to a local SME in the culinary sector.
PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK MINISO Setyawati, Renny Dwi; Evelina, Tri Yulistyawati
Jurnal Aplikasi Bisnis Vol. 10 No. 1 (2024)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v10i1.3386

Abstract

Perusahaan ritel dapat berkembang apabila keputusan pembelian produknya tinggi. Salah satu perusahan ritel di Indonesia yang berkembang pesat adalah Miniso. Miniso merupakan perusahaan ritel modern dari Jepang yang menawarkan berbagai macam barang pilihan untuk kaum muda. Penelitian bertujuan untuk mengetahui pengaruh social media marketing instagram dan brand image terhadap keputusan pembelian produk Miniso. Penelitian ini merupakan penelitian kuantitatif dengan social media marketing instagram dan brand image sebagai variabel independen dan keputusan pembelian sebagai variabel dependen. Teknik pengumpulan data menggunakan kuesioner dibagikan kepada 100 responden dengan teknik purposive sampling. Metode analisis data yaitu uji Validitas, uji Reliabilitas, uji Asumsi Klasik, Analisis Regresi Berganda dan uji Hipotesis. Hasil analisa data melalui uji hipotesis parsial menunjukkan variabel social media marketing dan brand image secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian. Uji hipotesis simultan menunjukkan variabel social media marketing dan brand image secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian sebesar 59,3 persen dan sisanya 40,7 persen dipengaruhi faktor lain diluar penelitian. Selanjutnya dapat diambil kesimpulan variabel social media marketing instagram dan brand image secara parsial dan simultan berpengaruh terhadap keputusan pembelian produk Miniso. 
PENGARUH BRAND TRUST DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK COKELAT SILVER QUEEN DI KOTA MALANG Utami, Sri; Evelina, Tri Yulistyawati
Jurnal Aplikasi Bisnis Vol. 10 No. 1 (2024)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v10i1.3441

Abstract

Perkembangan dunia bisnis di era globalisasi menimbulkan persaingan antar perusahaan dalam usaha memperebutkan perhatian konsumen untuk membeli produknya. Silver Queen merupakan merek cokelat asal Indonesia yang sudah lama berdiri. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh dari variabel brand trust dan kualitas produk terhadap keputusan pembelian produk cokelat Silver Queen di Kota Malang. Jenis penelitian ini adalah kuantitatif dengan dua variabel independen yaitu brand trust dan kualitas produk serta satu variabel dependen yaitu keputusan pembelian. Metode pengumpulan data yaitu kuesioner online kepada 100 responden dengan teknik purposive sampling. Teknik analisis datanya adalah regresi linier berganda dan uji hipotesis menggunakan SPSS versi 26. Hasil penelitian menunjukkan bahwa variabel brand trust dan kualitas produk secara parsial dan simultan berpengaruh signifikan terhadap keputusan pembelian produk cokelat Silver Queen di Kota Malang. Penelitian ini mengandung implikasi bahwa brand trust dan kualitas produk memiliki pengaruh penting terhadap pengambilan keputusan pembelian. Diharapkan perusahaan Silver Queen dapat menjaga brand trust dan meningkatkan kualitas produk agar bisa mempertahankan konsumen lama dan meningkatkan konsumen baru. Bagi peneliti selanjutnya dapat menambah variabel lain dan mengganti objek maupun subjek penelitian serta menggunakan sumber yang lebih banyak agar penelitian semakin baik dan lengkap.
THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON PURCHASE DECISIONS IN J.CO DONUTS IN MALANG CITY Delviera, Sahara; Evelina, Tri Yulistyawati
Jurnal Aplikasi Bisnis Vol. 10 No. 1 (2024)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v10i1.3600

Abstract

The research location is in Malang City with a sample of all J.CO Donut's consumers in Malang City. Minimum age of 17 years old, totalling 100 respondents. This study used a questionnaire data collection technique and used a purposive sampling technique. Data processing using SPSS for Windows. The coefficient of determination test, it was found that the contribution of brand image and product quality to the purchasing decision of J.CO Donut's in Malang City was 4.9 percent. (1) Brand image partially has a positive but not significant effect on purchasing decisions; (2) product quality partially has no positive but significant effect on purchasing decisions; (3) Brand image and product quality simultaneously have a positive and significant effect on purchasing decisions for J.CO Donuts in Malang City. The author suggests for future researchers, it is hoped that the results of this study can be a reference and input to add insight. For the company, it is expected to be able to maintain the brand image of J.CO Donuts products. For the State Polytechnic of Malang, it is hoped that this research can be used as a reference for further research.
Co-Authors Aini, Yulis Nurul Alabdullah, Tariq Tawfeeq Yousif Aliansyah, Demmy Muzaki Anggara, Dimas Yos Anugrah Windy Mustikarini, Anugrah Windy Ari Susanti Arjo, Tri Ramadani Ayu Sulasari Delviera, Sahara Fauzi Ahmad Muda Indrianti, Titien Iswara, Mochammad Agung Indra Khoiriyah Trianti Lina Budiarti, Lina Narasuci, Win Pandini, Adhindha Maharani Putri Pratiwi, May Kurnia Rasyida, Aswi Zakiyya Rena Feri Wijayanti Setyawati, Renny Dwi Setyo Nugroho Sri Utami Swastika, Karin Regita Syafii, Suci Ainun Tri Utami, Lia Ujung Unarto, Tirto Widyadari, Dwita Putri Yanty Maryanty, Yanty