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All Journal Solidaritas Community Empowerment Jurnal Litbang Provinsi Jawa Tengah Indonesian Journal of Contemporary Multidisciplinary Research Bengawan :Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Indonesian Journal of Public Administration Review
Wirawan, Riska
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Transformasi Home Industri dan UMKM Pedesaan Melalui Digitalisasi di Desa Sinduharjo Jatipuro Karanganyar Wirawan, Riska; Laksito, FX Hastowo Broto; Saputra, Rian
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 6 (2025): Agustus
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i6.2810

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mendorong transformasi usaha mikro, kecil, dan menengah (UMKM) berbasis komunitas perempuan di Desa Sinduharjo, Kecamatan Jatipuro, Kabupaten Karanganyar melalui digitalisasi. Desa ini memiliki kelompok UMKM yang digerakkan oleh Kelompok Wanita Tani (KWT), namun masih menghadapi kendala dalam pemasaran produk dan rendahnya literasi digital. Metode kegiatan meliputi identifikasi kebutuhan, penyusunan program pelatihan, pelaksanaan pelatihan keterampilan digital, inovasi produk berbasis tepung mokaf, serta pendampingan organisasi dan manajemen usaha. Pelatihan digital mencakup pemanfaatan platform WhatsApp, Facebook Marketplace, Shopee, dan TikTok sebagai sarana promosi. Selain itu, tim pengabdian juga melibatkan ahli pangan untuk pengembangan produk olahan baru seperti brownies, roti kukus, dan bolu berbahan dasar mokaf. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemanfaatan media digital oleh peserta serta bertambahnya variasi produk dengan nilai jual lebih tinggi. Kegiatan ini juga berhasil membangun semangat kewirausahaan dan partisipasi aktif anggota KWT. Temuan ini menunjukkan bahwa pendekatan partisipatif dan pelatihan praktis berbasis lokal efektif dalam mendorong pemberdayaan ekonomi desa melalui UMKM. Program serupa dapat direplikasi di wilayah lain dengan dukungan infrastruktur digital dan pendampingan berkelanjutan.
The Existence of Local Public Broadcasting Institutions Radio Irama FM Amid Digital Transformation in Public Information Distribution Wirawan, Riska; Laksito, FX. Hastowo Broto
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 3 No. 6 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v3i6.12451

Abstract

The aim of the research is to describe and analyze the existence of the local public broadcasting institution Radio Irama FM in the midst of digital transformation in the distribution of public information. The type of research used in this research is descriptive qualitative. Based on the results of the study it can be concluded that 1) indicators of organizational goals have been determined at the local public broadcasting institution Irama FM radio, to achieve existence in the midst of a rapidly growing digitalization stream; 2) this leadership is a character possessed by each leader which will have a direct impact on the existence and progress of an organization. The pattern of relationship between superiors and subordinates will affect harmonization and create a sense of kinship in an organization. 3) at LPPL Radio Irama FM there is a clear organizational structure for the division of labor, although in some time there has been a change in leadership. This is an innovative effort to maintain the existence of LPPL Radio Irama FM amidst the current digital transformation. 4) The responsibility has been firmly held by all employees at LPPL Radio Irama FM to maintain existence in the midst of the digitalization era, even though there are still obstacles that arise in the field.
Co-Authors Afni, Ika Nur Argata, Sisca Tyas Damayanti Suhita FX Hastowo Broto Laksito Isnaini Isnaini Joko Suranto Laksito, FX Liliek Winarni Nugroho, Agung Yudhistira Nurrussyita, Sela Prasetiawan, Nanda Ratna Widyastuti, Anggraista Saputra, Rian Sarungu, Lukas Winarti, Liliek Winduro, Wirid