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All Journal Jurnal Informasi dan Teknologi Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal Pengabdian Pancasila (JPP) Journal of Economic Education and Entrepreneurship Studies Indonesian Journal of Economic & Management Sciences (IJEMS) International Journal of Contemporary Sciences (IJCS)
Peridawaty
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Pengaruh Kualitas Pelayanan Dan Harga Yang Dimediasi Oleh Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Hidayat, Deddy Rakhmad; Peridawaty
Jurnal Manajemen Sains dan Organisasi Vol. 1 No. 1 (2020): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v1i1.2370

Abstract

Tujuan - Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kualitas layanan dan harga terhadap loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan. Desain/Methodologi/Pendekatan - Metode penelitian dilakukan dengan menggunakan pendekatan kuantitatif, pengumpulan data menggunakan kuesioner sebagai instrumen pengumpulan data utama untuk seluruh objek penelitian. Responden yang menggunakan total 110 pelanggan Speedy di Palangka Raya. Teknik analisis data menggunakan Partial Least Square (PLS) dengan perangkat lunak SMARTPLS 3.0. Temuan penelitian - Hasil pengujian hipotesis menunjukkan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, harga tidak berpengaruh signifikan terhadap kepuasan pelanggan, kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, kualitas layanan memiliki pengaruh positif dan signifikan. dan pengaruh signifikan terhadap loyalitas pelanggan dimediasi oleh kepuasan pelanggan, dan harga memiliki efek positif dan signifikan untuk loyalitas pelanggan dimediasi oleh kepuasan pelanggan.
The Effectiveness of Social Media Marketing in Building Brand Awareness for Startups Ina Karuehni; Peridawaty; Noorjaya Nahan; Rita Yuanita Toendan; Hansly Tunjang
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 4 (2024): VOL. 5, NO. 4 (2024): JE3S, DESEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i4.4582

Abstract

This study aims to analyze the effect of social media as a marketing tool on brand awareness in startups. Using quantitative methods, this study collected data through questionnaires distributed to consumers who interacted with startups on social media platforms. Multiple linear regression analysis was used to evaluate the influence of frequency of social media use, content type, interaction with consumers, and duration of use on brand awareness. The results showed that all independent variables had a positive and significant influence, with creative content type as the most influential factor. The study found that consistency in the frequency of social media use and active interaction with consumers also contributed significantly to increased brand recognition. Although the duration of social media use showed a positive influence, there were 30.8% of other variables not identified in this study, such as word-of-mouth and offline marketing strategies. These findings emphasize the importance for startups to utilize social media effectively in building brand awareness, while considering other factors that can affect brand recognition.
The Impact of Digital Marketing Strategies on Consumer Behavior in Emerging Markets di Sendys Swalayan Kota Palangka Raya Toendan, Rita Yuanita; Hansly Tunjang; Peridawaty; Ina Karuehni
Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.vi0.642

Abstract

This study investigates the impact of digital marketing strategies social media marketing, content marketing, and influencer marketing on consumer behavior in emerging markets, with a focus on Sendys Swalayan in Palangka Raya City, Indonesia. As digital technology increasingly reshapes consumer engagement, businesses in developing regions must understand how strategic online efforts influence customer purchase decisions. Employing a quantitative approach, this study collected data from 44 respondents using structured Likert-scale questionnaires. The data were analyzed using SPSS software, including validity and reliability tests, Pearson correlation, and multiple linear regression. The findings show that all three digital marketing strategies significantly influence consumer purchase decisions, with content marketing having the strongest effect (β = 0.351, p < 0.01), followed by social media marketing (β = 0.284, p < 0.01), and influencer marketing (β = 0.194, p < 0.05). These results indicate that content relevancy and perceived value are key factors that drive consumer interest and action. The study also highlights the importance of authenticity and social interaction in digital spaces, confirming the relevance of theories such as the Elaboration Likelihood Model (ELM) and Source Credibility Theory. This research contributes to the limited literature on localized digital marketing in mid-sized Indonesian cities and offers practical recommendations for retailers aiming to optimize consumer engagement. The study suggests that businesses should prioritize informative, engaging content while leveraging social media and micro-influencer collaborations that align with local cultural values. These strategies are essential for enhancing brand awareness, building trust, and influencing consumer decision-making in the digital era.Keywords: Digital Marketing, Social Media, Content Marketing, Influencer, Consumer Behavior, Purchase Decision, Emerging Markets.
The Important Role of Knowledge Sharing in Improving Business Performance of Traditional Central Kalimantan Food Restaurants Ferdinand; Peridawaty
Jurnal Pengabdian Pancasila (JPP) Vol. 2 No. 4 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpp.v2i4.7982

Abstract

Community service by providing education at traditional restaurants in Central Kalimantan needs to be carried out well and in a focused manner. Currently, reporting on restaurant income or profits is starting to improve with the existence of social media as a medium for information and promotion. As is done in traditional restaurants in Central Kalimantan, it is stated that knowledge sharing is important in improving business performance which has an impact on income. This activity is carried out annually in order to provide direct implementation of business digital media as a cheap, easy and fast knowledge sharing medium. These results also indicate that product quality must always be carefully considered, because food is very vulnerable to public health.
Strategies for Improving Employee Performance in The Agriculture Services of Central Kalimantan Province Hansly; Rita Yuanita Toendan; Peridawaty
Indonesian Journal of Economic & Management Sciences Vol. 2 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijems.v2i3.11021

Abstract

This research discusses the Human Resources strategy implemented in the Central Kalimantan Provincial Agriculture Service and its impact on improving employee performance. The main focus of this research is to evaluate the extent to which human resource strategies, such as training, competency development, and career management, have influenced individual and organizational performance as a whole. By involving 30 respondents from various positions in the Department of Agriculture, the research results showed that the majority of employees were aware of the importance of human resource strategies in increasing their work effectiveness. As many as 75% of respondents reported an increase in individual performance, while 80% stated that existing human resource policies had contributed to the operational efficiency of the department. However, the research also identified several challenges, such as the need for more specific training and support in career development. Overall, effective human resource strategies have been proven to increase employee motivation, job satisfaction and performance, although improvements are still needed in several areas to achieve optimal results. This research concludes that planned and focused human resource management can contribute significantly to improving organizational performance and public services in the agricultural sector
The Influence of Work Ethics, Organizational Culture and Motivation on The Performance of Employees from The Office of Community and Village Empowerment of Central Kalimantan Province Hansly; Rita Yuanita Toendan; Peridawaty
International Journal of Contemporary Sciences (IJCS) Vol. 1 No. 9 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijcs.v1i9.10538

Abstract

Research in the field of management regarding the importance of human resources in improving performance. Work ethics are very much needed as is the implementation of organizational culture. This study used a sample size of 35 people as a measure for quantitative analysis using the SPSS application. The results show that work ethics, organizational culture and motivation are significant in improving performance, so that the goals of the organization are very good. This 79.1% result can be used as input for leadership and as an implication for being more open in informing about work ethics and work culture, which can then encourage employee motivation to improve performance. Future research could consider transformational leadership styles
Co-Authors Ferdinand Hansly Hansly Tunjang Hidayat, Deddy Rakhmad Ina Karuehni Noorjaya Nahan Rita Yuanita Toendan Toendan, Rita Yuanita