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Eri Novari
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ISLAMIC MICROECONOMICS DESIGN: ISLAMIC MICROECONOMICS DESIGN Yumni Alfiah Rihadatulaisy; Nana Herdiana Abdurrahaman; Eri Novari
Jurnal Ekonomi dan Bisnis Indonesia Vol 8 No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

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Islam has regulated all aspects of human life, including in the economic field. Today Islamic Economic thought has experienced rapid development and comprehensive coverage. At this level of development, the material can be obtained to compile the concept of the Islamic economic system, both micro, and macro. The purpose of this journal is to find out the design of Islamic microeconomics. The research method used by researchers in this study is a qualitative approach which is library research. The data collection technique is by conducting a review study on literature with a problem to be solved. Thus, it can be concluded that Islamic economics is likened to a house, building, or building that requires a value, principle, and basic concept in the form of design before the economic system is built. By knowing an Islamic economic design, it is hoped that you can get a complete and comprehensive picture briefly about the Islamic economy which is like a building and consists of a roof, pole, and foundation. There are basic principles in the design of Islamic economics. Some of these principles can generally be divided into three parts, namely: universal values, derivative principles, and morals.
CLASH OF CHAMPIONS SEBAGAI STRATEGI KOMUNIKASI BISNIS PT RUANG GURU: INOVASI EDUKASI DAN ENGAGEMENT DIGITAL Wishal Widjan Cahyadi; Fernanda Rafli Darmawan; Eri Novari
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Industri edutech di Indonesia berkembang pesat seiring meningkatnya digitalisasi dan kebutuhan akan pembelajaran yang fleksibel, dengan Ruangguru sebagai salah satu pelaku utamanya. Melalui program Clash of Champions, Ruangguru menerapkan strategi komunikasi berbasis gamifikasi edukasi yang berhasil meningkatkan keterlibatan pengguna hingga 30%, memperluas jangkauan ke wilayah non-perkotaan, serta menaikkan konversi pengguna gratis ke layanan premium sebesar 15–20%. Kampanye ini didukung oleh pendekatan digital-first, kolaborasi dengan figur edukatif di media sosial, dan strategi komunikasi yang selaras dengan model AIDA, sehingga mampu membangun loyalitas, meningkatkan awareness, dan memperkuat posisi Ruangguru sebagai pemimpin pasar edutech. Keberhasilan ini juga membuka peluang replikasi strategi ke pasar internasional, menjadikan Clash of Champions contoh nyata komunikasi bisnis yang inovatif, berdampak edukatif, sekaligus menguntungkan secara komersial.
FACTORS INFLUENCING CUSTOMER DECISIONS IN MORTGAGE FINANCING iB: A PERSPECTIVE ANALYSIS OF SHARIA ECONOMIC LAW Sholikul Hadi; Ija Suntana; Deni Kamaludin Yusup; Eri Novari
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Islamic mortgage financing (KPR iB) is one of the flagship products of Islamic banking in Indonesia, designed to facilitate home ownership in accordance with Sharia principles. However, customer participation in KPR iB remains suboptimal compared to conventional mortgage products. This study aims to examine the factors influencing customer decisions in choosing KPR iB, particularly from the perspective of Islamic Economic Law. The study specifically analyzes: (1) the influence of Sharia compliance, product innovation diffusion, promotion, and product quality on customer decisions to choose KPR iB in Bogor; and (2) the mediating role of customer decisions in the relationship between those variables and the increase of Islamic bank market share. This research employs a Mixed Methods approach, with an Explanatory Sequential Design combining quantitative and qualitative analyses. The theoretical framework includes Rational Choice Theory (Gary Becker) as the Grand Theory, Islamic Consumer Behavior Theory (Umer Chapra) as the Middle Theory, and Sharia Compliance Theory (Monzer Kahf) as the Application Theory. Data were collected through questionnaires, observations, interviews, and document analysis. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 3.0. The findings indicate that: (1) Sharia compliance does not significantly influence customer decisions; (2) product innovation, promotion, and product quality have a significant positive effect on customer decisions; and (3) customer decision does not mediate the relationship between Sharia compliance and market share, but effectively mediates the impact of product innovation, promotion, and product quality on increasing Islamic bank market share.
Co-Authors Deni Kamaludin Yusup Fernanda Rafli Darmawan Ija Suntana Nana Herdiana Abdurrahaman Sholikul Hadi Wishal Widjan Cahyadi Yumni Alfiah Rihadatulaisy