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All Journal Majalah Kesehatan FKUB AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat GEMA EKONOMI Jurnal Pendidikan, Sains, Geologi, dan Geofisika (GeoScienceEd Journal) Archives of The Medicine and Case Reports Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Unnes Journal of Mathematics Inkubis: Jurnal Ekonomi dan Bisnis Journal of Management, Economic, and Financial Journal of Economic Development and Village Building
Puspita, Gina
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Agriculture, Biological Sciences & Forestry Humanities Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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Strategi Pemasaran Digital Pada Perusahaan Rintisan di Sektor Kreatif Puspita, Gina; Magfiroh, Diana
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 7 No. 1 (2025): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v7i1.108

Abstract

Penelitian ini menganalisis strategi pemasaran digital yang diterapkan oleh perusahaan rintisan di sektor kreatif untuk meningkatkan daya saing dan pertumbuhan bisnis. Dengan menggunakan pendekatan kualitatif melalui studi kasus pada 15 perusahaan rintisan kreatif di Indonesia, penelitian ini mengidentifikasi pola-pola strategi pemasaran digital yang efektif dalam konteks ekonomi kreatif. Hasil penelitian menunjukkan bahwa perusahaan rintisan di sektor kreatif mengadopsi strategi pemasaran digital multi-platform yang berfokus pada content marketing, social media engagement, dan influencer collaboration sebagai pilar utama. Temuan menunjukkan bahwa 87% perusahaan rintisan yang menerapkan strategi pemasaran digital terintegrasi mengalami peningkatan brand awareness sebesar 150% dalam 12 bulan pertama operasi. Selain itu, penelitian ini mengungkap bahwa personalisasi konten dan community building menjadi faktor kunci dalam membangun loyalitas pelanggan di era digital. Strategi omnichannel yang menggabungkan platform media sosial, e-commerce, dan komunikasi langsung terbukti meningkatkan conversion rate hingga 65%. Penelitian ini berkontribusi pada pengembangan teori pemasaran digital dalam konteks startup kreatif dan memberikan panduan praktis bagi entrepreneur untuk mengoptimalkan strategi pemasaran digital mereka.
Arkeologi Ingatan Kolektif Digital: Rekonstruksi Narasi Bencana Alam melalui Data Media Sosial Puspita, Gina
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 16 No. 5 (2025): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/8h0hw509

Abstract

Media sosial telah menjadi ruang arsip digital yang aktif dalam merekam narasi kolektif masyarakat selama peristiwa bencana alam. Penelitian ini bertujuan merekonstruksi narasi bencana alam melalui pendekatan arkeologi ingatan kolektif digital, dengan menganalisis unggahan publik dari platform seperti Twitter dan Instagram. Metode penelitian menggunakan pendekatan kualitatif eksploratif dengan teknik analisis isi dan arkeologi pengetahuan terhadap data unggahan selama tiga bencana besar di Indonesia. Hasil penelitian menunjukkan empat pola narasi utama: trauma, solidaritas, kemarahan terhadap pemerintah, dan informasi evakuasi. Pola-pola ini membentuk struktur memori digital yang dinamis, emosional, dan bersifat partisipatif. Narasi digital tidak hanya menjadi jejak informasi, tetapi juga artefak sosial yang menyuarakan pengalaman kolektif, konflik wacana, dan dinamika waktu. Implikasi praktis dari temuan ini menegaskan perlunya sistem pengarsipan digital yang inklusif dan kolaboratif untuk mendukung dokumentasi kebencanaan yang lebih reflektif.
Analysis of the Effectiveness of Quick Response Code Indonesian Standard (QRIS) As A Digital Payment Tool Among Students Puspita, Gina; Fariah, Aen
Journal of Economic Development and Village Building Vol. 4 No. 2 (2026): Journal of Economic Development and Village Building ( Issue in Progress )
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jedvb.v4i2.103

Abstract

The rapid expansion of digital payment systems has accelerated the adoption of the Quick Response Code Indonesian Standard (QRIS) across various sectors, including higher education. Although QRIS has become a widely used cashless payment method in Indonesia, empirical evidence regarding its effectiveness among university students remains limited. This study aims to analyze the effectiveness of QRIS as a digital payment instrument among students and identify the factors influencing its use. A descriptive quantitative approach was employed by distributing online questionnaires to 90 active students selected through purposive sampling, representing 30% of the total population of 300 students using mobile banking or digital wallets. Effectiveness was measured using four indicators: perceived ease of use, perceived usefulness, time efficiency, and transaction security. The research instrument was tested for validity using Pearson product-moment correlation and reliability using Cronbach's Alpha, with all items meeting the accepted validity criteria and demonstrating satisfactory reliability (Cronbach's Alpha > 0.70). Descriptive statistical analysis revealed an average effectiveness index of 84.5%, indicating that respondents generally perceived QRIS as highly effective based on the predetermined assessment criteria. The primary factors supporting positive perceptions were transaction speed, convenience, and the elimination of the need for physical cash or change. However, internet connectivity instability and mobile device limitations, particularly low battery conditions, remained the main obstacles affecting transaction continuity. These findings contribute to the literature on digital payment adoption by providing empirical evidence on QRIS effectiveness among university students and offering practical insights for improving the quality and reliability of digital payment services in higher education environments.
Co-Authors Arini, Merita Dadi Setiadi Desy Rusmawatiningtyas Diana Indri fariah, Aen magfiroh, diana Muhammad Kharis Sumadiono Supriyono Supriyono Suryanto, Farid Zain Nuha Silmy Hidayati