Garuda - Garba Rujukan Digital

Strategi Pemasaran Digital Pada Perusahaan Rintisan di Sektor Kreatif Puspita, Gina; Magfiroh, Diana
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 7 No. 1 (2025): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v7i1.108

Penelitian ini menganalisis strategi pemasaran digital yang diterapkan oleh perusahaan rintisan di sektor kreatif untuk meningkatkan daya saing dan pertumbuhan bisnis. Dengan menggunakan pendekatan kualitatif melalui studi kasus pada 15 perusahaan rintisan kreatif di Indonesia, penelitian ini mengidentifikasi pola-pola strategi pemasaran digital yang efektif dalam konteks ekonomi kreatif. Hasil penelitian menunjukkan bahwa perusahaan rintisan di sektor kreatif mengadopsi strategi pemasaran digital multi-platform yang berfokus pada content marketing, social media engagement, dan influencer collaboration sebagai pilar utama. Temuan menunjukkan bahwa 87% perusahaan rintisan yang menerapkan strategi pemasaran digital terintegrasi mengalami peningkatan brand awareness sebesar 150% dalam 12 bulan pertama operasi. Selain itu, penelitian ini mengungkap bahwa personalisasi konten dan community building menjadi faktor kunci dalam membangun loyalitas pelanggan di era digital. Strategi omnichannel yang menggabungkan platform media sosial, e-commerce, dan komunikasi langsung terbukti meningkatkan conversion rate hingga 65%. Penelitian ini berkontribusi pada pengembangan teori pemasaran digital dalam konteks startup kreatif dan memberikan panduan praktis bagi entrepreneur untuk mengoptimalkan strategi pemasaran digital mereka.

Arkeologi Ingatan Kolektif Digital: Rekonstruksi Narasi Bencana Alam melalui Data Media Sosial Puspita, Gina
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 16 No. 5 (2025): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/8h0hw509

Media sosial telah menjadi ruang arsip digital yang aktif dalam merekam narasi kolektif masyarakat selama peristiwa bencana alam. Penelitian ini bertujuan merekonstruksi narasi bencana alam melalui pendekatan arkeologi ingatan kolektif digital, dengan menganalisis unggahan publik dari platform seperti Twitter dan Instagram. Metode penelitian menggunakan pendekatan kualitatif eksploratif dengan teknik analisis isi dan arkeologi pengetahuan terhadap data unggahan selama tiga bencana besar di Indonesia. Hasil penelitian menunjukkan empat pola narasi utama: trauma, solidaritas, kemarahan terhadap pemerintah, dan informasi evakuasi. Pola-pola ini membentuk struktur memori digital yang dinamis, emosional, dan bersifat partisipatif. Narasi digital tidak hanya menjadi jejak informasi, tetapi juga artefak sosial yang menyuarakan pengalaman kolektif, konflik wacana, dan dinamika waktu. Implikasi praktis dari temuan ini menegaskan perlunya sistem pengarsipan digital yang inklusif dan kolaboratif untuk mendukung dokumentasi kebencanaan yang lebih reflektif.

Strategi Pemasaran Digital Pada Perusahaan Rintisan di Sektor Kreatif Puspita, Gina; Magfiroh, Diana
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 7 No. 1 (2025): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v7i1.108

Penelitian ini menganalisis strategi pemasaran digital yang diterapkan oleh perusahaan rintisan di sektor kreatif untuk meningkatkan daya saing dan pertumbuhan bisnis. Dengan menggunakan pendekatan kualitatif melalui studi kasus pada 15 perusahaan rintisan kreatif di Indonesia, penelitian ini mengidentifikasi pola-pola strategi pemasaran digital yang efektif dalam konteks ekonomi kreatif. Hasil penelitian menunjukkan bahwa perusahaan rintisan di sektor kreatif mengadopsi strategi pemasaran digital multi-platform yang berfokus pada content marketing, social media engagement, dan influencer collaboration sebagai pilar utama. Temuan menunjukkan bahwa 87% perusahaan rintisan yang menerapkan strategi pemasaran digital terintegrasi mengalami peningkatan brand awareness sebesar 150% dalam 12 bulan pertama operasi. Selain itu, penelitian ini mengungkap bahwa personalisasi konten dan community building menjadi faktor kunci dalam membangun loyalitas pelanggan di era digital. Strategi omnichannel yang menggabungkan platform media sosial, e-commerce, dan komunikasi langsung terbukti meningkatkan conversion rate hingga 65%. Penelitian ini berkontribusi pada pengembangan teori pemasaran digital dalam konteks startup kreatif dan memberikan panduan praktis bagi entrepreneur untuk mengoptimalkan strategi pemasaran digital mereka.

Relationship Between Exclusive Breastfeeding and Birth Weight (BBL) to The Incidence of Respiratory Tract Diseases in Children at PKU Gamping Hospital Puspita, Gina; Hasana, Kalya
International Journal of Health and Pharmaceutical (IJHP) Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v6i1.566

Background: Exclusive breastfeeding during the first six months plays an important role in fulfilling nutritional needs and strengthening children's immunity against infections. However, exclusive breastfeeding coverage in Indonesia remains below the national target. Infants with abnormal birth weight are also more susceptible to infections, including respiratory tract diseases. Objective: To analyze the relationship between exclusive breastfeeding and birth weight with respiratory tract diseases among children at PKU Gamping Hospital. Methods: This analytical observational study used a cross-sectional design involving children aged 18 months to 5 years who visited the pediatric clinic of PKU Gamping Hospital from May to July 2025. A total of 86 children were selected using purposive sampling. Data were collected through questionnaires and analyzed using the chi-square test with a significance level of p<0.05. Results: Among 86 children, 53.5% were male and 46.5% female. Exclusive breastfeeding was significantly associated with respiratory diseases in children (p=0.017), while birth weight showed no significant association (p=0.202). Conclusion: Exclusive breastfeeding is significantly associated with respiratory diseases in children, whereas birth weight is not significantly associated.

An Analysis of the Relationship Between Government Spending and Economic Growth in Developing Countries: A Qualitative Analysis of Spending Size, Composition, and Fiscal Efficiency Nabila, Maulina; Dayuni, Dayuni; Sagita, Ahmad Bahar; Puspita, Gina; Saied, Muhammad
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 2 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/80spg373

The debate over the relationship between government spending and economic growth in developing countries is never over because the empirical findings are far from uniform. This article examines this relationship through a critical literature review enriched by descriptive analysis of secondary data from the World Development Indicators, the IMF's Fiscal Monitor, and World Bank reports and working papers. The focus of the analysis is placed on three dimensions: the size of spending, the composition of spending, and the efficiency of fiscal management. The results of the synthesis show that government spending does not work automatically as a growth engine. The size of the budget is important, but its influence is largely determined by the structure of spending, the quality of institutions, fiscal space, and the ability of the state to convert spending into physical capital and productive human capital. Public investment spending tends to have a more pronounced growth impact when efficiency is high, fiscal space is adequate, and projects are selectively selected. On the other hand, education and health spending more often shows a gradual impact, with long-term benefits that depend on the quality of services, rather than simply a nominal increase in spending. The main implication is that the fiscal agenda in developing countries should shift from simply enlarging the budget to improving the composition, governance, and effectiveness of public spending.

Dietary Protein, Vitamin C, and Iron Intake As Predictors of Hemoglobin Levels in Children With Special Needs” Astuti, Yoni; Sunarti, Sunarti; Puspita, Gina; Permana, Iman
International Journal of Health and Pharmaceutical (IJHP) Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v6i1.622

Hemoglobin (Hb) is a key indicator of oxygen transport and overall child health, particularly during periods of rapid growth and cognitive development. Anemia remains a significant global public health problem, often driven by nutritional deficiencies, especially iron. Vitamin C enhances iron absorption, while protein supports hemoglobin synthesis, indicating a synergistic role of these nutrients. Children with special needs are at higher risk of nutritional inadequacies due to feeding challenges and restricted diets. However, evidence on how dietary intake influences hemoglobin levels in this population is still limited. Aims:This study aimed to analyze the role of dietary protein, vitamin C, and iron intake as predictors of hemoglobin levels in children with special needs. Methods:A cross-sectional observational study was conducted among 34 students at SLB Kutoarjo between January and May 2024. Dietary intake data were collected using a 3-day food record completed by caregivers and analyzed with NutriSurvey software. Hemoglobin data were obtained from school health records. Statistical analysis included correlation and multiple regression tests to assess the relationship between nutrient intake and hemoglobin levels. Results:The findings revealed that the average intake of protein, iron, vitamin C, and total energy was below recommended levels. Despite this, the mean hemoglobin level (13.38 ± 1.33 g/dL) was within the normal range. Regression analysis showed that the combined intake of protein, iron, vitamin C, and folate explained 25% of the variation in hemoglobin levels (R² = 0.25), but the adjusted R² was low (0.036), indicating weak explanatory power. No individual nutrient showed a statistically significant association with hemoglobin levels (p > 0.05). Conclusions:Dietary protein, vitamin C, and iron intake were not significant predictors of hemoglobin levels in children with special needs. These findings highlight that hemoglobin status is influenced by complex interactions beyond dietary intake alone. Further research with larger samples and additional biomarkers is needed to better understand anemia risk in this population.

Title

Found 16 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 16 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 16 Documents
Search