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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Majalah Ilmiah Warta Dharmawangsa Jurnal Minfo Polgan (JMP) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Pengabdian Bukit Pengharapan
Sinaga, Saria
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Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN EKONOMI UMKM DI DESA PADANG SARI Simanjuntak, Helmina; Sinaga, Saria; Sirait, Syamsinah
Jurnal Pengabdian Bukit Pengharapan Vol. 4 No. 2 (2024): Spesial Issue
Publisher : LPPM Institut Teknologi dan Bisnis Kristen Bukit Pengarapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jurdian.v5i1.626

Abstract

This study examines the implementation of digital marketing strategies as a solution to improve the economy of Micro, Small and Medium Enterprises (MSMEs) in Padang Sari Village. In the era of digitalization, MSMEs face significant challenges in adopting digital technology for their business development. The study was conducted using a descriptive qualitative method involving 50 MSME actors in Padang Sari Village as respondents. Data collection was carried out through direct observation, in-depth interviews, and documentation studies over a period of 6 months. The results of the study showed that the implementation of digital marketing strategies succeeded in increasing market reach by up to 150% and average turnover by 75%. The main obstacles identified included limited digital infrastructure, lack of understanding of technology, and minimal competent human resources. This study produces recommendations in the form of a digital marketing implementation framework that is adjusted to the characteristics of rural MSMEs, including the development of digital presence, optimization of social media, e-commerce integration, and sustainable HR capacity development programs.
THE EFFECT OF GROSS DOMESTIC PRODUCT, INFLATION AND FOREIGN DIRECT INVESTMENT ON INEQUALITY IN INDONESIA Sirait, Syamsinah; Japina, Henky; Simanjuntak, Helmina; Sinaga, Saria
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Volume 13 Nomor 2 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v13i2.10133

Abstract

This study investigates the effects of Gross Domestic Product (GDP), inflation, and Foreign Direct Investment (FDI) on income inequality in Indonesia from 2010 to 2024, using the Gini ratio as a measure and employing multiple linear regression analysis on secondary data from the Indonesian Bureau of Statistics and Bank Indonesia. The findings reveal that GDP has a negative and statistically significant effect on inequality (p = 0.0424), suggesting that economic growth tends to narrow income disparities, whereas inflation exerts a positive and significant influence (p = 0.0326), indicating that higher inflation exacerbates unequal income distribution. Conversely, FDI was found to have no statistically significant impact (p = 0.3910). Together, these variables explain approximately 41% of the variation in inequality, highlighting the importance of pursuing inclusive growth strategies, effective inflation management, and enhancing the impact of foreign investment on income distribution. The policy implications underscore the need for government efforts to promote inclusive development, maintain price stability, and redesign FDI policies to contribute more directly to job creation and strengthening productive sectors
PENGARUH EKSPOR, IMPOR DAN PRODUK DOMESTIK BRUTO (PDB) TERHADAP CADANGAN DEVISA INDONESIA Japina, Henky; Hidayat, Syahrijal; Sinaga, Saria; Simanjuntak, Helmina; Purba, Asra Idriyansyah
Jurnal Warta Dharmawangsa Vol 19, No 3 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v19i3.7103

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh ekspor, impor, dan produk domestik bruto (PDB) terhadap cadangan devisa Indonesia. Dengan menggunakan data time series dari tahun 2016 hingga kuartal kedua 2024, penelitian ini menerapkan analisis regresi linear berganda untuk mengidentifikasi hubungan antara variabel-variabel tersebut. Hasil penelitian menunjukkan bahwa ekspor memiliki pengaruh positif dan signifikan terhadap cadangan devisa, sedangkan impor memiliki pengaruh negatif signifikan. Selain itu, PDB juga menunjukkan pengaruh positif dan signifikan terhadap cadangan devisa. Secara simultan, ketiga variabel tersebut berpengaruh signifikan terhadap cadangan devisa. Penelitian ini menekankan pentingnya pengelolaan kebijakan perdagangan internasional dan pertumbuhan ekonomi yang berkelanjutan untuk mempertahankan dan meningkatkan cadangan devisa nasional.
Pengaruh Lingkungan Kerja dan Motivasi terhadap Semangat Kerja Pegawai pada Dinas Pekerjaan Umum dan Pertambangan Kabupaten Batubara Pase, Abd. Khauf; Sinaga, Saria; Sidabalok, Hamidah; Rumondang, Rumondang; Normansyah, Normansyah; Suriono, Hadi; Sutriono, Sutriono
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 4 No. 1 (2023): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i1.4868

Abstract

Indikasi semangat kerja pegawai yang ada pada lingkungan Dinas Pekerjaan Umum dan Pertambangan Kabupaten Batubara belum seperti diharapkan. Masih banyak terkendala dalam melaksanakan tugas dan pegawai belum bisa bekerja secara maksimal. Hal ini terlihat dari kemampuan pegawai yang tidak mampu menyelesaikan pekerjaan dengan tepat waktu, kurang teliti dalam bekerja, kurang memahami pekerjaan yang diberikan atasan. Teori yang digunakan dalam penulisan ini adalah teori manajemen organisasi dan sumber daya manusia dengan lebih berfokus pada faktor lingkungan kerja, motivasi dan semangat kerja yang menjadi variabel-variabel dalam penelitian ini. Metode yang digunakan dalam penelitian ini adalah pendekatan survey. jenis penelitian deskriptif kuantitatif dan sifat penelitian adalah penjelasan. Metode pengumpulan data adalah dengan wawancara, kuesioner dan studi dokumentasi. Hasil penelitian menunjukkan bahwa secara serempak terdapat pengaruh sangat signifikan antara lingkungan kerja dan motivasi terhadap semangat kerja pegawai pada Dinas Pekerjaan Umum dan Pertambangan Kabupaten Batubara dan secara parsial menunjukkan terdapat pengaruh yang signifikan antara lingkungan kerja dan motivasi terhadap semangat kerja pegawai pada Dinas Pekerjaan Umum dan Pertambangan Kabupaten Batubara dan secara parsial pengaruh yang paling dominan terhadap semangat kerja pegawai adalah lingkungan kerja. Kesimpulan hasil penelitian, secara serempak dan parsial lingkungan kerja dan motivasi berpengaruh signifikan terhadap semangat kerja pegawai pada Dinas Pekerjaan Umum dan Pertambangan Kabupaten Batubara. Untuk lebih meningkatkan semangat kerja pegawai, agar setiap pegawai dapat lebih meningkatkan motivasi dalam berkerja untuk meningkatkan semangat kerja dari pegawainya.
Pengaruh ROA, ROE, DER dan EPS Terhadap Harga Saham Pada Perusahaan Advertising, Printing Dan Media Yang Terdaftar di BEI Sinaga, Saria; Rahman, Abdul
Jurnal Minfo Polgan Vol. 13 No. 2 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i2.14571

Abstract

The conditions found are that in 2021 and 2022, there was an increase in the average ROA value, but the stock price decreased and the average ROE value in 2019 and 2020 increased, but the stock price actually decreased. This is contrary to the theory which states that the higher the ROA and ROE, the better the company's performance which should attract investors and increase stock prices. This study aims to analyze the Effect of Return on Assets (ROA), Return on Equity (ROE), Debt to Equity Ratio (DER) and Earnings Per Share (EPS) on stock prices in Advertising, Printing and Media sub-sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2019-2022. This study uses secondary data with a quantitative approach. The analysis method used in this study is multiple linear regression with simultaneous and partial testing. The results of the study show that simultaneously, the variables ROA, ROE, DER, and EPS do not have a significant effect on stock prices. Partially, each independent variable also does not have a significant effect on stock prices. The Adjusted R Square value in this study is 0.099 or 9.9%, which indicates that the ROA, ROE, DER, and EPS variables together are only able to explain 9.9% of stock price variations, while the remaining 90.1% is influenced by other factors not included in this research model. These results indicate that the variables used in this study have a less strong influence on stock prices in the Advertising, Printing and Media sector
Co-Authors Abdul Rahman Henky Japina Hidayat, Syahrijal Normansyah Pase, Abd. Khauf Purba, Asra Idriyansyah Rumondang, Rumondang Sidabalok, hamidah Simanjuntak, Helmina Sirait, Syamsinah Suriono, Hadi SUTRIONO SUTRIONO