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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Pengabdian Bukit Pengharapan
Sirait, Syamsinah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Daya Beli Masyarakat Pada Sektor Retail Menjelang Nataru Di Kota Rantauprapat Japina, Henky; Sirait, Syamsinah; ., Rosnaida; Simanjuntak, Helmina
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 1 (2025): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i1.2612

Abstract

This study aims to analyze the purchasing power of the community in the retail sector ahead of the Christmas and New Year (NATARU) celebrations in Rantauprapat City by examining the factors influencing purchasing power, including income, product quality, price, and business location. This research is a quantitative study with an explanatory research type, using a sample of 50 respondents who made purchases in the retail sector for NATARU celebrations. The partial results show that income, product quality, and business location have a positive and significant influence on purchasing power, while price has a negative and insignificant effect. Simultaneously, income, product quality, price, and business location have a positive and significant impact on purchasing power. The coefficient of determination value obtained is 78.2%, indicating that variations in purchasing power can be explained by income, product quality, price, and business location, while the remaining 21.8% is influenced by other factors not included in this research model. These findings indicate that increasing income, ensuring good product quality, and having a strategic business location can enhance purchasing power while maintaining competitive pricing to sustain consumer purchasing power.
STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN EKONOMI UMKM DI DESA PADANG SARI Simanjuntak, Helmina; Sinaga, Saria; Sirait, Syamsinah
Jurnal Pengabdian Bukit Pengharapan Vol. 4 No. 2 (2024): Spesial Issue
Publisher : LPPM Institut Teknologi dan Bisnis Kristen Bukit Pengarapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jurdian.v5i1.626

Abstract

This study examines the implementation of digital marketing strategies as a solution to improve the economy of Micro, Small and Medium Enterprises (MSMEs) in Padang Sari Village. In the era of digitalization, MSMEs face significant challenges in adopting digital technology for their business development. The study was conducted using a descriptive qualitative method involving 50 MSME actors in Padang Sari Village as respondents. Data collection was carried out through direct observation, in-depth interviews, and documentation studies over a period of 6 months. The results of the study showed that the implementation of digital marketing strategies succeeded in increasing market reach by up to 150% and average turnover by 75%. The main obstacles identified included limited digital infrastructure, lack of understanding of technology, and minimal competent human resources. This study produces recommendations in the form of a digital marketing implementation framework that is adjusted to the characteristics of rural MSMEs, including the development of digital presence, optimization of social media, e-commerce integration, and sustainable HR capacity development programs.
THE EFFECT OF GROSS DOMESTIC PRODUCT, INFLATION AND FOREIGN DIRECT INVESTMENT ON INEQUALITY IN INDONESIA Sirait, Syamsinah; Japina, Henky; Simanjuntak, Helmina; Sinaga, Saria
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Volume 13 Nomor 2 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v13i2.10133

Abstract

This study investigates the effects of Gross Domestic Product (GDP), inflation, and Foreign Direct Investment (FDI) on income inequality in Indonesia from 2010 to 2024, using the Gini ratio as a measure and employing multiple linear regression analysis on secondary data from the Indonesian Bureau of Statistics and Bank Indonesia. The findings reveal that GDP has a negative and statistically significant effect on inequality (p = 0.0424), suggesting that economic growth tends to narrow income disparities, whereas inflation exerts a positive and significant influence (p = 0.0326), indicating that higher inflation exacerbates unequal income distribution. Conversely, FDI was found to have no statistically significant impact (p = 0.3910). Together, these variables explain approximately 41% of the variation in inequality, highlighting the importance of pursuing inclusive growth strategies, effective inflation management, and enhancing the impact of foreign investment on income distribution. The policy implications underscore the need for government efforts to promote inclusive development, maintain price stability, and redesign FDI policies to contribute more directly to job creation and strengthening productive sectors
Co-Authors ., Rosnaida Henky Japina Simanjuntak, Helmina Sinaga, Saria