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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Pengabdian Bukit Pengharapan
Sirait, Syamsinah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN EKONOMI UMKM DI DESA PADANG SARI Simanjuntak, Helmina; Sinaga, Saria; Sirait, Syamsinah
Jurnal Pengabdian Bukit Pengharapan Vol. 4 No. 2 (2024): Spesial Issue
Publisher : LPPM Institut Teknologi dan Bisnis Kristen Bukit Pengarapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jurdian.v5i1.626

Abstract

This study examines the implementation of digital marketing strategies as a solution to improve the economy of Micro, Small and Medium Enterprises (MSMEs) in Padang Sari Village. In the era of digitalization, MSMEs face significant challenges in adopting digital technology for their business development. The study was conducted using a descriptive qualitative method involving 50 MSME actors in Padang Sari Village as respondents. Data collection was carried out through direct observation, in-depth interviews, and documentation studies over a period of 6 months. The results of the study showed that the implementation of digital marketing strategies succeeded in increasing market reach by up to 150% and average turnover by 75%. The main obstacles identified included limited digital infrastructure, lack of understanding of technology, and minimal competent human resources. This study produces recommendations in the form of a digital marketing implementation framework that is adjusted to the characteristics of rural MSMEs, including the development of digital presence, optimization of social media, e-commerce integration, and sustainable HR capacity development programs.
THE EFFECT OF GROSS DOMESTIC PRODUCT, INFLATION AND FOREIGN DIRECT INVESTMENT ON INEQUALITY IN INDONESIA Sirait, Syamsinah; Japina, Henky; Simanjuntak, Helmina; Sinaga, Saria
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Volume 13 Nomor 2 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v13i2.10133

Abstract

This study investigates the effects of Gross Domestic Product (GDP), inflation, and Foreign Direct Investment (FDI) on income inequality in Indonesia from 2010 to 2024, using the Gini ratio as a measure and employing multiple linear regression analysis on secondary data from the Indonesian Bureau of Statistics and Bank Indonesia. The findings reveal that GDP has a negative and statistically significant effect on inequality (p = 0.0424), suggesting that economic growth tends to narrow income disparities, whereas inflation exerts a positive and significant influence (p = 0.0326), indicating that higher inflation exacerbates unequal income distribution. Conversely, FDI was found to have no statistically significant impact (p = 0.3910). Together, these variables explain approximately 41% of the variation in inequality, highlighting the importance of pursuing inclusive growth strategies, effective inflation management, and enhancing the impact of foreign investment on income distribution. The policy implications underscore the need for government efforts to promote inclusive development, maintain price stability, and redesign FDI policies to contribute more directly to job creation and strengthening productive sectors
Poverty in Aceh Province: The Role of Human Development, Unemployment, and Economic Growth Hardianti, Anisha; Putri Utami, Farathika; Simanjuntak, Helmina; Sirait, Syamsinah
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 7 No 1 (2026): JUNE 2026
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v7i1.6222

Abstract

This study examines the effects of the Human Development Index (HDI), Open Unemployment Rate (OUR), and Gross Regional Domestic Product (GRDP) per capita on poverty in Aceh Province. Despite receiving substantial fiscal support through the Special Autonomy Fund, Aceh continues to record one of the highest poverty rates in Indonesia, indicating persistent structural challenges. This study provides district-level evidence from 23 regencies and municipalities in Aceh during 2020–2024 using panel data regression analysis. Based on the Chow, Hausman, and Lagrange Multiplier tests, the Random Effect Model was identified as the most appropriate specification. The findings reveal that HDI has a significant negative effect on poverty, indicating that improvements in education, health, and living standards contribute to poverty reduction. The Open Unemployment Rate also exhibits a significant negative relationship with poverty, suggesting the importance of regional labor market characteristics and informal employment. Meanwhile, GRDP per capita has no significant effect, implying that economic growth has not been sufficiently inclusive to alleviate poverty. These findings emphasize that strengthening human capital and improving labor market quality are more effective strategies for reducing poverty in Aceh Province.
Co-Authors Anisha Hardianti, Anisha Henky Japina Putri Utami, Farathika Simanjuntak, Helmina Sinaga, Saria