Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal The International Journal of Accounting and Business Society Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Hapsari, Radhita
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
IMPROVING TRADITIONAL MARKET CUSTOMER LOYALTY (REVISIT CONSUMER BEHAVIOUR MODEL USING CONSUMER EXPERIENCE) Ayuni, Risca Fitri; Hussein, Ananda Sabil; Hapsari, Radhita
The International Journal of Accounting and Business Society Vol 26, No 1 (2018): The International Journal of Accounting and Business Society
Publisher : Accounting Department,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ijabs.2018.26.1.2

Abstract

The main purpose of this study is to explore any dimension from traditional market consumer’s experiences that could affect their behaviour. The variables included in this study are experience quality, perceived value, visitor’s satisfaction, and customer loyalty. This study divided into two phases: exploring any indicators that construct the experience quality of traditional market’s customer using Exploratory Factor Analysis, and analysing the relationship between the variables on the model. In the first phase, the data was collected by doing a Focus Discussion Group that consist of six to nine traditional market’s customers. The data for the second phase was collected by questionnaire on 250 traditional market’s customer. This study found there are seven indicators that could construct the experience quality of traditional market’s customer, however the experience quality is found to have no significant effect toward customer loyalty. In addition perceived value and visitor’s satisfaction is proved to have significant effect toward customer loyalty, thus these two variables could fully mediate the relationship between experience quality and customer loyalty.
The Influence of Customer Reviews, Ratings and Brand Image on Purchase Interest in Tiktokshop Indonesia Faradissa, Silsiyah; Hapsari, Radhita
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.15

Abstract

Purpose – This study aims to examine the effects of customer reviews, ratings, and brand image on consumers’ purchase intention toward Daviena skincare products through TikTok Shop in Indonesia.   Design/methodology/approach –  This study employs a quantitative explanatory research design to test the causal relationships among customer reviews, ratings, brand image, and purchase intention. A total of 194 respondents aged at least 17 years who have TikTok installed on their smartphones, have previously made purchases through TikTok Shop, and are familiar with Daviena skincare products were selected using a purposive sampling technique. Data were analyzed using multiple linear regression after passing validity, reliability, and classical assumption tests.   Findings – The results indicate that customer reviews, ratings, and brand image each have a positive and significant effect on purchase intention. Simultaneously, these three variables also have a significant positive influence on consumers’ intention to purchase Daviena skincare products via TikTok Shop, highlighting the importance of digital social proof and brand perception in shaping online purchasing behavior.   Originality/value – This study contributes to social commerce and digital marketing literature by integrating customer reviews, ratings, and brand image as determinants of purchase intention in the context of TikTok Shop. The findings provide practical implications for skincare brands and online sellers in strengthening consumer trust and purchase intention through effective review management, high product ratings, and strong brand image development.
Co-Authors Ananda Sabil Hussein Faradissa, Silsiyah Risca Fitri Ayuni