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All Journal The International Journal of Accounting and Business Society Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Hapsari, Radhita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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IMPROVING TRADITIONAL MARKET CUSTOMER LOYALTY (REVISIT CONSUMER BEHAVIOUR MODEL USING CONSUMER EXPERIENCE) Ayuni, Risca Fitri; Hussein, Ananda Sabil; Hapsari, Radhita
The International Journal of Accounting and Business Society Vol 26, No 1 (2018): The International Journal of Accounting and Business Society
Publisher : Accounting Department,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ijabs.2018.26.1.2

Abstract

The main purpose of this study is to explore any dimension from traditional market consumer’s experiences that could affect their behaviour. The variables included in this study are experience quality, perceived value, visitor’s satisfaction, and customer loyalty. This study divided into two phases: exploring any indicators that construct the experience quality of traditional market’s customer using Exploratory Factor Analysis, and analysing the relationship between the variables on the model. In the first phase, the data was collected by doing a Focus Discussion Group that consist of six to nine traditional market’s customers. The data for the second phase was collected by questionnaire on 250 traditional market’s customer. This study found there are seven indicators that could construct the experience quality of traditional market’s customer, however the experience quality is found to have no significant effect toward customer loyalty. In addition perceived value and visitor’s satisfaction is proved to have significant effect toward customer loyalty, thus these two variables could fully mediate the relationship between experience quality and customer loyalty.
The Influence of Customer Reviews, Ratings and Brand Image on Purchase Interest in Tiktokshop Indonesia Faradissa, Silsiyah; Hapsari, Radhita
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.15

Abstract

The objective of this research is to corroborates the effects of customer review, rating, and brand image on consumers’ intention to purchase Daviena, a skincare brand, via TikTok Shop in Indonesia. A number of 194 people with the minimum age of seventeen years who have TikTok in their smartphones, who have ever made purchases via TikTok Shop, and who know about the products of Daviena were selected as the respondents. Having been assessed using validity, reliability, and classical assumption tests, the data was analyzed through multiple linear regression. This study finds that customer review positively and significantly influences the purchase intention, that rating positively and significantly affects the purchase intention, and that brand image positively and significantly impacts the purchase intention. Further, the results of the analysis also demonstrate that customer review, rating, and brand image simultaneously have positive and significant impacts on the purchase intention.
Co-Authors Ananda Sabil Hussein Faradissa, Silsiyah Risca Fitri Ayuni