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All Journal Jurnal Sosio Ekonomika Bisnis Jurnal PkM MIFTEK
Oktavia, Yayu
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Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Meningkatkan Strategi Pemasaran di Desa Sindangprabu Purnamasari, Ismi; Nurfadillah, Rifa Sri; Hamidah, Sabrina; Oktavia, Yayu; Fajar, Hanafi Arya; Muttaqin, Dadan Ahmad Badar; Maulidiyana, Maya; Ulumudin, Jamil; Nurani, Pelita Maulida; Taufik, Risman; Akihari, Bobby Dwitama Eden; Fazri, Muhammad Insan Kamil; Agriyanto, Ari; Zulkarnaen, Ade Iskandar; Latif, Abdul; Najib, Rafi; Fauzi, Khasbi Aqsal; Nurhayati, Mila; Agistina, Aini; Prasetya, Yoga Budi; Alamsyah, Restu
Jurnal PkM MIFTEK Vol 4 No 1 (2023): Jurnal PkM MIFTEK
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/miftek/v.4-1.1318

Abstract

The development of the business in Sindang Prabu Village really encourages us to deepen more on how to improve the marketing strategy of businesses owned by local residents in the neighborhood. The Sindang Prabu village area has many resources that can be used to improve small businesses, especially in marketing. The purpose of this research itself is to explain how a good marketing strategy can increase the level of sales of products owned by entrepreneurs. The method used in this research is qualitative method. The sample used in this study is a micro business owned by local residents. The functions and materials used in this research study are intended to find out how to do or a good marketing strategy in order to increase sales of micro-entrepreneurs' products. The results of the analysis from conducting a survey directly show that the lack of promotion carried out by business owners makes the marketing value unsatisfactory of the product and also the constraints on the lack of auxiliary tools such as machines in the production process become a significant influence in the marketing process carried out by business owners , it can be seen that promotions and also tools in the production process can be the right solution in increasing the marketing of products owned by these micro entrepreneurs.
SIKAP PETANI DALAM MEMASARKAN BAHAN OLAH KARET MELALUI KOPERASI DI DESA MUHAJIRIN KECAMATAN JAMBI LUAR KOTA KABUPATEN MUARO JAMBI Oktavia, Yayu; Yani, Rosyani; Sardi, Idris
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 23 No 01 (2020): Jurnal Ilmiah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v23i01.11863

Abstract

Penelitian ini ditujukan untuk : (1) Mengetahui sikap petani karet terhadap koperasi dalam pemasaraan bokar di Desa Muhajirin Kecamataan Jambi Luar Kota Kabupaten Muaro Jambi, (2) Menganalisis hubungan antara sikap petani karet terhadap koperasi dalam memasarkan olahan karet di Desa Muhajirin Kecamataan Jambi Luar Kota Kabupaten Muaro Jambi . Penelitian dilaksanakan pada bulan Desember sampai Januari 2020 dengan jumlah sampel 40 orang petani. Penarikan sampel dari anggota Koperasi menggunakan metode acak sederhana (simple random sampling). Data yang digunakan adalah data primer dan sekunder. Penelitian dilaksanakan dengan metode analisis data, data yang dikumpulkan dengan metode deskriptif dengan pemberian skor menggunakan skala likert dan analisis uji Chi-Square. Hasil penelitian diperoleh nilai Chi-Square hubungan antara sikap kognatif, afektif, dan konatif dengan nilai masing-masing 22.7068, 32.6974, dan 32.3280 dengan nilai signifikansi (p) 0.0001, 0.000, dan 0.000, hal ini menunjukkan bahwa sikap kognatif, afektif, konatif berhubungan nyata terhadap sikap pemasaran produk pada koperasi di Desa Muhajirin Kecamatan Jambi Luar Kota Kabupaten Muaro Jambi.
Co-Authors Abdul Latif Agistina, Aini Agriyanto, Ari Akihari, Bobby Dwitama Eden Alamsyah, Restu Fajar, Hanafi Arya Fauzi, Khasbi Aqsal Fazri, Muhammad Insan Kamil Hamidah, Sabrina Idris Sardi Maulidiyana, Maya Muttaqin, Dadan Ahmad Badar Najib, Rafi Nurani, Pelita Maulida Nurfadillah, Rifa Sri Nurhayati, Mila Prasetya, Yoga Budi Purnamasari, Ismi Taufik, Risman Ulumudin, Jamil Zulkarnaen, Ade Iskandar