Claim Missing Document
Check
Articles

Found 14 Documents
Search

Pengaruh Kepercayaan Pelayanan, Kualitas Pelayanan dan Fasilitas Terhadap Kepuasan Pelanggan di Kantor Kelurahan Jeruk Kecamatan Lakarsantri Kota Surabaya Keenan, Ravi; Ida Bagus Cempena
Jurnal Nirta : Inovasi Multidisiplin Vol 4 No 2 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v4i2.134

Abstract

Abstract. This study aims to examine and analyze the effect of Service Trust, Service Quality, and Facilities on Customer Satisfaction. The research was conducted among customers of the Jeruk Sub-district Office, Lakarsantri Sub-district, City of Surabaya. A total of 100 respondents were sampled using questionnaires, and the analytical techniques applied included Validity Tests, Reliability Tests, Multiple Linear Regression, and Classical Analysis Tests using SPSS 25.The results of the study indicate that all indicators are valid and reliable. Based on the Multiple Linear Regression Test, the Facility variable has a more dominant influence, while the Service Quality variable has a lower impact. The T-Test results show that Trust in Quality has a significant partial effect on Customer Satisfaction, Service Quality has a partial but insignificant effect on Customer Satisfaction, and Facilities have a significant partial effect on Customer Satisfaction at the Jeruk Subdistrict Office in Lakarsantri District, Surabaya City. The F-Test results indicate that Trust in Service, Service Quality, and Facilities simultaneously have a significant effect on Customer Satisfaction at the Jeruk Subdistrict Office in Lakarsantri District, Surabaya City. Meanwhile, the Coefficient of Determination Test (R²) shows that the independent variables influence the dependent variable by 34.9%, while the remaining 65.1% is influenced by other variables outside the research model. Keywords: Service Trust; Service Quality; Facilities; Customer Satisfaction.
The Influence of Attractions, Service, e-WOM on Revisit Decisions with Satisfaction Mediation and Digital Promotion Moderation Aldien Ramadhan; Ida Bagus Cempena; Endah Budiarti
Digital Innovation : International Journal of Management Vol. 2 No. 4 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i4.470

Abstract

This research investigates the impact of tourist attractions, service quality, and electronic word of mouth (e-WOM) on visitors’ intention to revisit Sendang Tourism Village, located in Tulungagung, East Java. Additionally, the study explores the function of visitor satisfaction as an intermediary variable and digital promotion as a potential moderator. The study emerged from the concern over fluctuating visitor numbers despite Sendang’s rich appeal in terms of natural landscapes, cultural heritage, and traditional charm. A quantitative method was applied, making use of a structured data collection process structured survey distributed to 138 individuals who had previously visited the site. The data were examined through Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate and interpret the relationships between the research variables both the direct and mediated pathways between variables. This technique was chosen for its ability to explain complex relationships within behavioral research. The results reveal that tourist attraction, service quality, and e-WOM have a significant positive influence on revisit intention. Furthermore, tourist satisfaction was shown to act as a bridging variable between these predictors and return visits. On the other hand, digital promotion was not found to significantly moderate these effects. This indicates that digital marketing, while useful, may not independently boost visitor return rates unless paired with strong destination quality and positive visitor experiences. From a conceptual standpoint, the study contributes to tourism marketing discourse by incorporating both mediation and moderation into the revisit intention framework. In practical terms, the findings highlight the need for tourism managers to prioritize visitor satisfaction and enhance the core travel experience. Digital tools should complement rather than replace genuine service improvements and compelling destination features to effectively encourage repeat tourism.
Pengaruh Influencer, Brand Trust Dan Media Sosial Terhadap Repurchase Intention Bakso Mas Roy Cabang MERR Surabaya Muhammad Rizal Maulana; Ida Bagus Cempena
Jurnal Nirta : Inovasi Multidisiplin Vol 5 No 1 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze and examine the influence of Influencers, Brand Trust, and Social Media on Repurchase Intention at Bakso Mas Roy, MERR Surabaya branch. A quantitative method was used in this research, involving a sample of 100 respondents collected through questionnaires. The data analysis techniques applied included Descriptive Analysis, Instrument Testing, Classical Assumption Testing, and Hypothesis Testing using SPSS. The study was conducted from February to March 2025.The findings show that all indicators used in the research are valid and reliable. Based on the results of the Multiple Linear Regression analysis, the Social Media variable had the most dominant influence, while the Brand Trust variable showed the lowest influence. The T-test results indicate that Influencers have a significant partial effect on Repurchase Intention, Brand Trust also has a significant partial effect on Repurchase Intention, and Social Media has a significant partial effect on Repurchase Intention. The F-test results show that simultaneously, Influencers, Brand Trust, and Social Media significantly influence Repurchase Intention at Bakso Mas Roy, MERR Surabaya branch. Furthermore, the Coefficient of Determination (R²) test indicates that the independent variables explain 95.4% of the variation in Repurchase Intention, while the remaining 4.1% is influenced by other factors outside the model.
Pengaruh Persepsi Harga, Kualitas Pelayanan Dan Kualitas Produk Elektronik Terhadap Minat Beli di PT Benka Solusi Mandiri Kota Bekasi Provinsi Jawa Barat Rizky Pratama Jundawa; Ida Bagus Cempena
Jurnal Nirta : Inovasi Multidisiplin Vol 5 No 1 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i1.304

Abstract

Along with the rapid development of the business world, especially the service sector, it has become one of the industries that continues to grow, especially in Bekasi. This has encouraged the emergence of various innovations in doing business in the service sector to attract consumer attention. One of them is PT. Benka Solusi Mandiri Bekasi City. However, in the midst of increasingly tight competition, Pt. Benka Solusi Mandiri needs to understand the factors that influence consumer Purchase Interest, such as Price Perception, Service Quality, and Product Quality to continue to develop strategies in order to increase customer Purchase Interest. This study is a quantitative study with the aim of testing and analyzing the effect of Price Perception, Service Quality, and Product Quality on Electronic Purchase Interest at PT. Benka Solusi Mandiri Kota Bekasi. With a sample of 100 respondents collected using a questionnaire, the data analysis techniques used include Descriptive Test, Instrument Test, Classical Assumption Test, and Hypothesis Test using SPSS software. This research was conducted in February - March 2025. The results of this study indicate that Price Perception partially has a significant effect on Purchase Intention, Service Quality partially has a significant effect on Purchase Intention, and Product Quality partially has a significant effect on Purchase Intention. Simultaneously, Price Perception, Service Quality, and Product Quality have a significant effect on Purchase Intention of Electronics at PT. Benka Solusi Mandiri Bekasi City.