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Pemenuhan Kebutuhan Informasi Karyawan PT Antavaya Melalui Program Acara Celebrity on Vacation Trans TV Christina, Selly; Sitinah, Sitinah; Kuniawati, Laurencia Steffanie Mega Wijaya; Sandi, Fitriana; Marta, Rustono Farady
Tuturlogi: Journal of Southeast Asian Communication Vol 2, No 1 (2021): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2020.002.01.2

Abstract

Beragam program acara ditayangkan televisi sebagai penghibur serta pemberi kepuasan kebutuhan informasi bagi audiens. Celebrity on Vacation merupakan acara andalan Trans TV yang diharapkan mampu memberikan pemenuhan kebutuhan informasi penontonnya. Penelitian ditujukan untuk mengukur pengaruh program televisi terhadap pemenuhan kebutuhan informasi bagi karyawan PT. Antavaya Tour and Travel berdasarkan Teori Komunikasi Harold D Lasswell dan Teori Pemenuhan Informasi. Paradigma positivistik digunakan dengan pendekatan kuantitatif deskriptif. Data diperoleh melalui instrument yang disebarkan pada karyawan PT Antavaya tour and travel. Studi ini menyebutkan, program acara Celebrity in Vacation belum dianggap memenuhi kebutuhan pencarian informasi mengenai destinasi wisata. Hasil uji korelasi menunjukkan bahwa hubungan antar kedua variabel tidak signifikan yang artinya tidak saling memengaruhi. Hal ini disebabkan durasi yang pendek pada program ini membuat kurangnya informasi yang dapat diperoleh audiens. Pendapat kami adalah dengan memperhatikan kolom komentar di media sosial seperti youtube, instagram dan lain-lain, dapat mengatasi keterbatasan media massa konvensional yang memiliki delay feedback.
PEMBENTUKAN KONSEP DIRI SISWA SMA MELALUI MEDIA SOSIAL INSTAGRAM Pratama, Ricky Zikrillah; Mudjiyanto, Bambang; Sitinah, Sitinah; Fernando, Joshua; Sandi, Fitriana
KOMUNIKATA57 Vol. 1 No. 1 (2020): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v1i1.118

Abstract

The development of social media, especially Instagram, is increasingly favored by young people. The resulting content seems to represent the self-concept of its users. This study aims to analyze the formation of self-concept of SMA Negeri 8 Jakarta students through social media Instagram. This study uses the theory of Uses and Gratifications and qualitative descriptive methods using observation, interviews, and collecting documentation as secondary data. The results of this study indicate that there are two reasons for self-concept formation in students of SMA Negeri 8 Jakarta in fulfilling their needs in using media, namely social integrity needs, and cognitive needs. Furthermore, the informants also have three characteristics of self-concept, namely: self-conclusive, self-protective, and real and ideal, true, and false selves. The things that can shape their self-concept are likes, comments, and the content they share, for the followers are not too important. Informants are more confident in interacting on the Instagram application than directly because Instagram users do not meet face to face dir