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Dharmawan, Yogantara Setya
Semen Indonesia International University
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Strategi Pengelolaan Bisnis Garam Kawah Bukit Citro untuk Meningkatkan Ekonomi Masyarakat Wonokoyo Miftahurrohmah, Brina; Dharmawan, Yogantara Setya; Sisprasojo, Nova Ridho; Faria, Niswatun; Jannah, Nur Alfiyah Miftakhul; Azzahrah, Dewi Ayu Fitria; Tyas, Naomi Ayu Citra Ning; Jannah, Kharisma Roudlotul
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 2 (2024): Mei
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v8i2.13460

Abstract

Hampir seluruh penduduk Dusun Wonokoyo Kecamatan Sambeng Kabupaten Lamongan menggantungkan hidup sebagai petani padi dan palawija. Penghasilan sebagai petani hanya dirasakan tiga kali dalam setahun dan tidak menentu, bahkan kerap merugi. Sebenarnya, masyarakat dusun Wonokoyo mempunyai peluang usaha lain untuk membantu meningkatkan perekonomian yaitu produksi garam yang dibuat dari air kawah Bukit Citro yang terletak di dusun tersebut. Kurangnya pengetahuan mengenai cara-cara mengembangkan usaha garam menjadi hambatan bagi masyarakat dusun tersebut. Oleh sebab itu, serangkaian kegiatan pengabdian masyarakat dilakukan untuk membantu mengembangkan usaha tersebut. Kegiatan tersebut mencakup uji laboratorium logam berat dan mikrobiologi, desain produk, serta merancang proses bisnis. Beberapa perwakilan masyarakat dilibatkan untuk memberikan saran dan keputusan dalam mendesain produk dan merancang proses bisnis. Selain itu, semua masyarakat juga mengikuti pelatihan digital marketing dan sosialisasi rencana pengembangan produk. Kegiatan terakhir adalah mengumpulkan tanggapan masyarakat terhadap kegiatan ini melalui wawancara. Hasil pengujian laboratorium menunjukkan bahwa mikrobiologi kurang dari  CFU/g dan tidak terindikasi logam berat. Desain produk dan proses bisnis juga telah dibuat dan telah disetujui oleh masyarakat. Pelatihan digital marketing telah dilakukan dan mendapatkan respon positif dari masyarakat.
Development of Coastal Ecotourism MSMEs through Puger Beach Destination Management Training Hendarto, Totok; Dharmawan, Yogantara Setya
Unram Journal of Community Service Vol. 6 No. 4 (2025): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1319

Abstract

This community service program aims to strengthen coastal micro, small, and medium enterprises (MSMEs) and ecotourism development at Puger Beach, Jember Regency, Indonesia. Puger is a traditional fishing hub with growing ecotourism potential, yet it faces constraints in destination management, product innovation, digital marketing, and stakeholder coordination. Using a participatory approach, the program involved 40 purposively selected MSMEs (fish cuisine, tourist boats, beach stalls, and handicrafts) through stages of needs assessment, training, mentoring, and evaluation. Training modules covered coastal destination management, service quality, branding, and digital promotion, followed by intensive on-site mentoring and collaborative development of promotional media. Pre- and post-intervention data were collected using questionnaires, observation, and interviews. The results show improved MSME capacities in arranging business spaces, applying basic hospitality standards, and utilising social media for promotion. Tourism boat providers and food vendors reported higher visitor numbers and short-term income growth, while handicraft producers began to reposition their products for tourism markets. The program also stimulated cleaner environmental practices and stronger collaboration between MSMEs, local leaders, and village government. These findings indicate that community-based destination management training can be an effective strategy for enhancing local economic resilience while supporting sustainable coastal ecotourism.
Co-Authors Akbar, Izzat Aulia Azzahrah, Dewi Ayu Fitria Bambang Setiawan Bekti Cahyo Hidayanto Brina Miftahurrohmah Catur Wulandari Dian Natasya Safitri Faria, Niswatun Farizky, Mochamad Febriliyan Samopa Finandy Ari Hardianto Izatri, Dini Idzni Jannah, Kharisma Roudlotul Jannah, Nur Alfiyah Miftakhul Miftahurrohmah, Brina Muhammad Faisal Ibrahim Ngatini Nisfu Asrul Sani Nur Kholifatin Nadhiroh Rifdah Fitria Sari Rohmah, Nofita Idaroka Sisprasojo, Nova Ridho Totok Hendarto Tyas, Naomi Ayu Citra Ning