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p-Index From 2020 - 2025
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All Journal Journal of Economics and Social Sciences Riwayat: Educational Journal of History and Humanities
Farabi, Ahmad
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

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Initiating The Future Of Dawah (Study Of Manara Studios Innovative Strategy In Reaching Out Alpha Generation) Farabi, Ahmad
Riwayat: Educational Journal of History and Humanities Vol 7, No 2 (2024): April, The Election and Political History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i2.38843

Abstract

This research explores the innovative digital da'wah strategy implemented by Manara Studios, Jakarta, aimed at Generation Alpha. Through comprehensive analysis, this study highlights the studio's approach to revitalizing digital da'wah, Generation Alpha segmentation, content and product development, and adaptation to cultural changes and trends. Manara Studios leverages digital platforms, social media research, and quantitative surveys to create engaging, educational content that speaks to Generation Alpha's unique preferences. This study emphasizes the importance of integrating current trends with Islamic teachings to design content that is interesting and spiritually enriching for the generation born in the digital era. This Manara Studios case study offers valuable insight into effective digital da'wah strategies for reaching and influencing Generation Alpha.
Analysis of Ambidexterity Leadership in Promoting Policy Networks for Marketing Innovation Herdesviana, Dean; Farabi, Ahmad; Maswanto, Maswanto
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.969

Abstract

This study investigates the role of ambidextrous leadership in driving marketing innovation through the strategic building and leveraging of policy networks. In an era of rapid market change, organizations face the critical challenge of balancing the exploration of new opportunities with the exploitation of existing advantages. Using a qualitative multiple case study approach, data was collected through in-depth interviews with senior marketing executives and innovation managers, participatory observations, and document analysis. The data was processed using NVivo 12 software, revealing distinct thematic patterns. The findings demonstrate that leaders who successfully employ ambidextrous behaviors proactively exploring new network connections (31% frequency) while efficiently exploiting existing relationships (28% frequency) significantly enhance their organization’s marketing innovation capabilities. These leaders act as pivotal architects of external networks, translating policy insights into competitive marketing strategies. However, the implementation faces challenges, including cross-sector collaboration barriers (11%) and resource allocation tensions (8%). Sentiment analysis further reflects these complexities, showing predominantly positive perceptions (67 documents) tied to strategic adaptability, alongside concerns about bureaucratic complexity (28 documents). The study contributes theoretically by extending ambidextrous leadership theory into the external domain of policy network management. Practically, it offers managers a framework for developing leadership capabilities that navigate dual imperatives, while providing policymakers insights into designing more effective innovation ecosystems. Ultimately, the research confirms that ambidextrous leadership is a vital dynamic capability for transforming policy network engagement into sustained marketing innovation.
Co-Authors Agam, Abdilah Abqari Bahar, Safarudin Herdesviana, Dean Maswanto, Maswanto