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All Journal BERNAS: Jurnal Pengabdian Kepada Masyarakat Journal of Mechanical and Manufacture J-ENSITEC (Journal of Engineering and Sustainable Technology) SEMINAR TEKNOLOGI MAJALENGKA (STIMA)
Kusumadewi, Intan
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THE INFLUENCE OF COLLABORATION BRANDING ON PURCHASING DECISIONS (Case Study On Aice Blueberry Cookies Ice Cream Products) Kusumadewi, Intan
Jurnal Mekanika dan Manufaktur Vol 4 No 2 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jmm.v4i2.14063

Abstract

The rapid business competition in Indonesia results in business challenges for a company. In the current era, consumers are very careful in finding, buying, and using a product that suits what they want. Therefore, a company is required to find what kind of marketing strategy so that the products they offer can become the main choice of consumers to make purchasing decisions. This study aims to determine how co-branding influences purchasing decisions for consumers of Ice Cream Aice Blueberry Cookies. This research is included in survey research using a verification description. The population used in the study were consumers of Aice Blueberry Cookies in Majalengka with a sample size of 100 respondents. The data collection technique in this study was the distribution of questionnaires using a Likert scale. The results of this study indicate that co-branding is in the very good category, and purchasing decisions are in the high category.
ANALISIS SENTIMENT MASYARAKAT TERHADAP PABRIK DI JAWA BARAT SEBAGAI DASAR STRATEGI PENINGKATAN CITRA INDUSTRI DI MAJALENGKA Kusumadewi, Intan
J-ENSITEC Vol. 11 No. 02 (2025): June 2025
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/j-ensitec.v11i02.14526

Abstract

The rapid development of the new industrial estate in Majalengka requires the support of a good image from the local community. This study aims to assess public sentiment towards factories in West Java as a basis for formulating strategies to improve the image of industry in Majalengka. The Support Vector Machine (SVM) method was applied to classify the sentiment of YouTube comments relating to the factory, after a process of data collection, text preprocessing, and lexicon-based sentiment labelling. The main findings indicated that people's sentiments were distributed in proportions of approximately 30% negative, 35% neutral, and 35% positive. The accuracy of the SVM model was recorded at 78.48%, while the confusion matrix indicated adequate classification performance of the sentiments. matrix indicates adequate classification performance for negative, neutral, and positive sentiments. negative, neutral, and positive sentiments. This finding indicates that there is a significant negative sentiment towards the significant negative sentiment towards the industry, although it is not dominant. In conclusion, sentiment analysis conducted through social media can serve as a basis for formulating public relations and Corporate Social Responsibility (CSR) strategies. Corporate Social Responsibility (CSR) strategies in an effort to improve the industry's image. The industry and the government are advised to improve clear communication and responsive CSR programmes, with the aim of reducing negative sentiment and strengthening public trust. strengthen public trust.
ANALISIS PERSEDIAAN BAHAN BAKU KACANG KEDELAI DALAM PEMBUATAN KECAP MENGGUNAKAN METODE EOQ DI PABRIK KECAP SEGI TIGA KABUPATEN MAJALENGKA Saeful Anwar, Budi; Alamsyah P, Agus; Kusumadewi, Intan
SEMINAR TEKNOLOGI MAJALENGKA (STIMA) Vol 4 (2019): Inovasi Desa Menuju Era 4.0 : Merangsang Inovasi Desa Melalui Pemanfaatan Internet of
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Factory Segi Tiga is a company engaged in the industry that is producing soy sauce, in carrying out its production it is closely related to row materials which are important components that must be available in the production prosess, the row material used is soybeans. This study aims to determine the control of soybean row material supplies at the factory Segi Tiga use EOQ method. From the results of calculations that have been done now apply in the company by EOQ method in controlling row materials, it can be concluded that using the EOQ method results more efficiently this can be seen by the number of purchases averaging 6087,5 kilograms in one number of orders 8 times a year and inventory costs amounting to Rp 4.889.494,- in one order, whereas if you use the EOQ method the number of orders in one message is 18.768 kilograms whit the number of orders 3 times a year whit the amount of expenses incurred is Rp 2.870.776,6 in one order. To anticipate things you don’t want related to row material inventories. The EOQ method advises the factory to provide safety supplies of 4963,4 kilograms and order row materials again when the row material is 487 kilograms, with this EOQ method can avoid the delay in the supply of raw materials because the supply of raw materials can be sure to be constant and compatible with the lead time, then to reach the factory research allowance you should use the EOQ method.
SISTEM INFORMASI PENGOLAHAN DATA ABSENSI PEGAWAI KANTOR BALAI KB KECAMATAN PANYINGKIRAN BERBASIS WEB DAN ANDROID Sujadi, Harun; Kusumadewi, Intan; Budiman; Alamsyah, Firhan Medina
SEMINAR TEKNOLOGI MAJALENGKA (STIMA) Vol 7 (2023): STIMA 7.0 "Transformasi Peradaban Akademik Menyongsong Revolusi Industri 5.0"
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/stima.v7i0.1036

Abstract

Employee absenteeism is a very important factor in a company or agency. The punctuality and integrity of employees who are assessed will help the development of the institution/institution. An attendance system that has up-to-date software is very important, because it has positive benefits for the institution or agency, especially interms of effectiveness, efficiency and speed. Along with that attendance is also not only done manually, but can help by using information technology. Attendance carried out at the Office of the KB Sub-District of Pengingkiran is still done manually, namely employees fill in attendance with signatures as well as the time of arrival and departure time. So, there are still a lot of problems when using the manual attendance system, such as not entering without information, coming and going home from the office not according to regulations, leaving the office during working hours and not knowing the leadership and there are still many problems caused. So that the KB Office of the Pengingkiran District requires an attendance application. With the application of the Employee Attendance Data Processing Information System, the Panyingkiran District Family Planning Office was able to overcome the occurrence of absenteeism violations in employees.
Co-Authors Ade Bastian Aditya Eka Pramana Putra Alamsyah P, Agus Alamsyah, Firhan Medina Albaar , Alwi Andriyana Pratama Asep Rachmat, Asep Budiman Budiman Budiman Budiman Budiman Dadang Hendriana Deffy Susanti Dony Susandi Harun Sujadi Hendriana, Dadang Indra Permana, Satrio Koswara, Engkos Lia Milana, Lia Nunu Nurdiana, Nunu Pandji Wiwaha, Detra Putra, Aditya Eka Pramana Rizanuddin N, Hafni Saeful Anwar, Budi Sonjaya, Cecep Taufiqur Rohman, Rofi Whydiantoro Whydiantoro . Whydiantoro Whydiantoro Whydiantoro, Whydiantoro Yunus, Riza M