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All Journal Jurnal Pertanian Agros JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) Jurnal Peternakan Lokal Arus Jurnal Sosial dan Humaniora Jurnal Pengabdian Masyarakat Bestari (JPMB)
Tao, Haerudin
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary

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Journal : Jurnal Pertanian Agros

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SALURAN PEMASARAN BUAH JERUK NIPIS DI KECAMATAN LANDONO KABUPATEN KONAWE SELATAN Nurmaya, Nurmaya; Rosmalah, Sitti; Harianti, Harianti; Tao, Haerudin
Agros Journal of Agriculture Science Vol 26, No 2 (2024): Edisi Juli
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i2.4675

Abstract

Marketing is the most important thing so that the distribution of lime fruit can be spread to the end consumer. This study aims to identify the marketing channels for lime fruit in Landono District, South Konawe Regency. In addition, it describes the efforts of farmers to face the risks of marketing lime. The location of the study was determined intentionally (purposively), namely in Watabenua Village, Wonua Morini Village and Tridana Mulya, Landono District, South Konawe Regency. Data collection was carried out by interview method to the main respondents in both marketing channels. This study is qualitative. The results of the study show that: first, the marketing channels formed in the research area consist of two, namely: the first channel: farmers-consumers and the second channel: farmers → middlemen → distributors → consumers. Second, farmers in marketing activities carry out management functions to deal with the emergence of production risks and price risks in the lime marketing channel.
Co-Authors Amin, Haidir Hajar Harianti Harianti Harianti Harudin, La Hasriati Inal La Ode Prianata, Yogi Maulana, Akhmad MA’MUN, SITTI RAHMA nurmaya, nurmaya Oge, La Purwanti, Bea Rosmalah, Sitti Sasmita, Farra Umrawati L, Wa Ode Umrawati Latif , Wa Ode