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All Journal Signifikan : Jurnal Ilmu Ekonomi Benefit: Jurnal Manajemen dan Bisnis DIJB (Diponegoro International Journal of Business)
Syahnur, Muhammad Haerdiansyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Menyelidiki Loyalitas Millenial pada Transportasi Online; Studi Mediasi berbasis SEM-PLS Ashoer, Muhammad; Syahnur, Muhammad Haerdiansyah; Taufan, Rezky Ratnasari; Siangka, Andi Nursiskawanti
Benefit: Jurnal Manajemen dan Bisnis Volume 5 No 2 Desember 2020
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v5i2.11179

Abstract

The massive transformation of consumer behaviour on the online transportation network platform in Indonesia has still not yet answered comprehensively. We have identified and evaluated several latent constructs based on prior research review. Hence, we investigate the effect of electronic customer relationship management (e-CRM) on e-satisfaction and e-loyalty of online transportation costumer. We applied a causality approach method to measure the primary data, and then we selected respondents with purposive sampling technique which have met the predetermined criterion. In total, there was 142 customer have participated in this online survey. To examine the primary data, we used the variance-based analysis of Structural Equation Model (SEM) - Partial Least Square (PLS) analytical instruments. The results have a significant managerial and theoretical contribution to the stakeholder to make a customer keep loyal in ever-changing e-commerce business in Indonesia.
Reinvestigating millennial shopping behavior on the sharing economy platform: The moderating role of COVID-19 awareness level Ashoer, Muhammad; Karim, Kasnaeny; Syahnur, Muhammad Haerdiansyah; Ating, Rashid
Diponegoro International Journal of Business Vol 6, No 2 (2023)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.6.2.2023.64-76

Abstract

Drawing from the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), this study aims to develop a predictive model concerning the shopping behaviour of millennials within the realm of the sharing economy (SE) mobile application. To accommodate prior research findings while providing novelty, this study integrates hedonic enjoyment and price-saving orientation as predictive factors, alongside the level of COVID-19 awareness as a moderating variable. An online survey was administered, and primary data was collected by distributing an electronic questionnaire link randomly via email and social media platforms. Employing a sampling judgement technique, 260 millennials in Indonesia who utilize the SE (Gojek) mobile app were identified as participants. Results from the PLS-SEM analysis reveal that performance expectancy, effort expectancy, social influence,  price-saving orientation, and habits exert a favorable and significant impact on behavioral intentions. Furthermore, habits and behavioral intentions were found to significantly influence the actual usage of the SE app among millennials. Conversely, hedonic enjoyment demonstrated no significant influence on behavioral intentions. Moreover, the moderating role of COVID-19 awareness was observed to both enhance and diminish direct relationships. The implications, both theoretical and practical, along with recommendations for future research, are deliberated upon.
Determinants of Strategic Factors for Digital Transformation in Micro and Small Enterprises in Makassar City Tajuddin, Imran; Mahmud, Amir; Syahnur, Muhammad Haerdiansyah
Signifikan: Jurnal Ilmu Ekonomi Vol 12, No 1 (2023)
Publisher : Faculty of Economic and Business Syarif Hidayatullah State Islamic University of Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sjie.v12i1.31070

Abstract

The Indonesian government aims to promote information and communication technology (ICT) among micro and small enterprises to enhance their competitiveness in the global market. A survey was conducted among 180 micro and small enterprise owners in Makassar City using the Unified Theory of Acceptance and Use of Technology (UTAUT) model. The results showed that Performance Expectancy (PE) and Effort Expectancy (EE) insignificantly affect the Behavioral Intentions (BI) of the enterprise owners. It also indicated that Social Influence (SI) and Facilitating Conditions (FC) positively influence the adoption of ICT in micro and small enterprises. This study is novel and significant as it addresses a gap in the literature on digital transformation strategies, particularly in Makassar City, where such investigations are rare. Consequently, this study presents an original contribution to the field.JEL Classification: M2, O3, R2How to Cite:Tajuddin, I., Mahmud, A., & Syahnur, M. H. (2023). Determinants of Strategic Factors for Digital Transformation in Micro and Small Enterprise in Makasar City. Signifikan: Jurnal Ilmu Ekonomi, 12(1), 131-144. https://doi.org/10.15408/sjie.v12i1.31070.
Determinants of Strategic Factors for Digital Transformation in Micro and Small Enterprises in Makassar City Tajuddin, Imran; Mahmud, Amir; Syahnur, Muhammad Haerdiansyah
Signifikan: Jurnal Ilmu Ekonomi Vol. 12 No. 1 (2023)
Publisher : Faculty of Economic and Business, Universitas Islam Negeri Syarif Hidayatullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sjie.v12i1.31070

Abstract

The Indonesian government aims to promote information and communication technology (ICT) among micro and small enterprises to enhance their competitiveness in the global market. A survey was conducted among 180 micro and small enterprise owners in Makassar City using the Unified Theory of Acceptance and Use of Technology (UTAUT) model. The results showed that Performance Expectancy (PE) and Effort Expectancy (EE) insignificantly affect the Behavioral Intentions (BI) of the enterprise owners. It also indicated that Social Influence (SI) and Facilitating Conditions (FC) positively influence the adoption of ICT in micro and small enterprises. This study is novel and significant as it addresses a gap in the literature on digital transformation strategies, particularly in Makassar City, where such investigations are rare. Consequently, this study presents an original contribution to the field.JEL Classification: M2, O3, R2How to Cite:Tajuddin, I., Mahmud, A., & Syahnur, M. H. (2023). Determinants of Strategic Factors for Digital Transformation in Micro and Small Enterprise in Makasar City. Signifikan: Jurnal Ilmu Ekonomi, 12(1), 131-144. https://doi.org/10.15408/sjie.v12i1.31070.
Co-Authors Amir Mahmud Ashoer, Muhammad Ating, Rashid Kasnaeny Karim, Kasnaeny Siangka, Andi Nursiskawanti Tajuddin, Imran Taufan, Rezky Ratnasari