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Analisis Faktor yang Mendorong Konsumen Memilih Hotel Melalui Situs Traveloka.com Ashoer, Muhammad; Hamzah, Munawir Nasir; Mustafa, Fahrina
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 5, No 2 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI
Publisher : Universitas Medan Area

Clutching rapid penetration, Indonesia has transformed onto the biggest digital economic market throughout the world, hence it is interesting to be studied in depth. This study aims to measure factors that are considered affecting consumer online purchasing decisions which are perceived usefulness, perceived ease of use, and perceived risk. The study was conducted upon the hotel consumers who have performed online transaction via Traveloka for at least once. The sampling method used purposive sampling technique (non-probability sampling) and the number of respondents that met the criterion was set by 106 respondents. The result shows perceived usefulness and perceived ease of use have positive and significant effect on e-commerce decision, whereas perceived risk has not significant effect. The founding implicates for the improvement of new insights and better understanding to e-commerce actors, especially Traveloka by developing effective strategies to increase profit

Pengaruh Budaya Kerja, Kemampuan dan Komitmen terhadap Kinerja Dosen pada Perguruan Tinggi di Kabupaten Maros Fadhil, M; Ashoer, Muhammad
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol 3, No 2 (2020): JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA)
Publisher : universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/frkm.v3i2.4456

Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis secara simultan pengaruh budaya, kemampuan dan komitmen terhadap kinerja dosen di universitas di Maros. Kami juga mengukur prediktor mana yang memiliki dampak terbesar pada kinerja. Penelitian ini menggunakan data primer melalui total populasi 191 orang dengan metode sampel yaitu sampel yang mewakili jumlah total dosen di perguruan tinggi di Maros adalah 129 orang, sedangkan periode penelitian yang dilakukan mulai September, Oktober dan November 2018. Penelitian ini menggunakan data deskriptif dan analisis statistik. Hasil uji-F berdasarkan regresi berganda untuk membenarkan dan memverifikasi hipotesis. Ini ditunjukkan oleh F-rasio dan probabilitas 74,409 dengan kurang dari 0,05 atau nilai P <0,05, dengan kata lain menerima hipotesis. Dari ketiga variabel yang dipilih, maka nilai indeks menunjukkan bahwa kemampuan (X2) adalah aspek terkuat dengan nilai 0,322, kemudian komitmen (X3) dengan nilai 0,301 dan budaya kerja dengan nilai 0,228. Temuan ini menunjukkan bagaimana budaya kerja, kemampuan dan komitmen dapat meningkatkan kinerja dosen di Kabupaten Maros.

Investigating the Impact of Social Interaction on Consumers' Purchasing Behavior in Social Commerce Platform Ashoer, Muhammad
Jurnal Manajemen Teknologi Vol 20, No 1 (2021)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2021.20.1.3

Abstract. S-commerce is a modern trend in the field of internet trading, which uses social media as the medium for transactions. To study this rising propensity, we examine how social interaction affects the consumer's s-commerce purchasing behavior. The sampling technique used purposive sampling and the 189 respondents were selected according to predetermined criteria. The data processing approach employed Structural Equation Model (SEM) - Partial Least Square (PLS) with SmartPLS 3.0 software assistant. The results showed that social interaction had a positive and significant effect on trust and intention to purchase, trust had a positive and significant impact on purchase intention and s-commerce purchasing behaviour, and purchase intention had positive and significant influence on s-commerce purchasing berhavior. In contrast, the consumer's social interaction effect toward s-commerce purchasing behavior was insignificant. The results are expected to provide a comprehensive understanding in term of consumer's behavior in social media and its consequences for the s-commerce market strategy in Indonesia.Keywords: Social interaction, trust, purchase intention, s-commerce purchasing behavior, SEM-PLSAbstrak. S-commerce merupakan evolusi baru dalam dunia perdagangan internet yang memanfaatkan media sosial sebagai platform transaksi bisnisnya. Untuk menyelidiki fenonema tersebut, penelitian menganalisis bagaimana interaksi sosial memengaruhi perilaku pembelian konsumen s-commerce di Indonesia. Teknik pengambilan sampel menggunakan purposive sampling dan 189 responden kemudian dipilih berdasarkan kriteria yang telah ditetapkan sebelumnya. Teknik analisis data menggunakan Structural Equation Model (SEM) â€“ Partial Least Square (PLS) dengan alat bantu software SmartPLS 3.0. Hasil penelitian membuktikan bahwa konstruk interaksi sosial berpengaruh positif dan signifikan terhadap kepercayaan dan niat pembelian, kepercayaan berpengaruh positif dan signifikan terhadap niat pembelian dan perilaku pembelian s-commerce, niat pembelian berpengaruh signifikan terhadap perilaku s-commerce konsumen. Sebaliknya, pengaruh interaksi sosial terhadap perilaku pembelian s-commerce positif namun tidak signifikan. Temuan diharapkan dapat memberikan pemahaman baru mengenai perilaku konsumen di media sosial dan implikasinya pada strategi perusahaan s-commerce di Indonesia.Kata Kunci: Interaksi sosial, kepercayaan, niat pembelian, perilaku pembelian s-commerce, SEM-PLS

Menyelidiki Loyalitas Millenial pada Transportasi Online; Studi Mediasi berbasis SEM-PLS Ashoer, Muhammad; Syahnur, Muhammad Haerdiansyah; Taufan, Rezky Ratnasari; Siangka, Andi Nursiskawanti
Benefit: Jurnal Manajemen dan Bisnis Volume 5 No 2 Desember 2020
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v5i2.11179

The massive transformation of consumer behaviour on the online transportation network platform in Indonesia has still not yet answered comprehensively. We have identified and evaluated several latent constructs based on prior research review. Hence, we investigate the effect of electronic customer relationship management (e-CRM) on e-satisfaction and e-loyalty of online transportation costumer. We applied a causality approach method to measure the primary data, and then we selected respondents with purposive sampling technique which have met the predetermined criterion. In total, there was 142 customer have participated in this online survey. To examine the primary data, we used the variance-based analysis ofÂ Structural Equation ModelÂ (SEM) - Partial Least Square (PLS) analytical instruments. The results have a significant managerial and theoretical contribution to the stakeholder to make a customer keep loyal in ever-changing e-commerce business in Indonesia.

Determinant and Consequence of Civil Servant Engagement: A Mediated-Moderated Study Muhammad Ashoer, Hendrawati Hamid,
Jurnal Manajemen Vol 25, No 1 (2021): February 2021
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v25i1.701

Bureaucratic reform is continually echoed to meet demands of the masses for better functioning of the public sector service. To respond the afromentioned issue, this study adopted several important constructs in contemporary human resource management (work-life balance, engagement, in role-performance, and self-efficacy) and analyzed the mediation and moderation role in the context of civil servants. In addition, to collect primary data, an online survey method was used and distributed to Civil Servant (CS) within the scope of the provincial government of South Sulawesi, Indonesia. PLS-SEM based analysis was employed to test measurement and structural models. The results indicated work-life balance had a positive and significant effect on CS engagement but does not affect in-role performance. Furthermore, the role of engagement as a mediator and self-efficacy as moderator was confirmed to be significant. The discussion, implications, and recommendations for prospective study are discussed further.

Internet Business: How Perception of Benefits, Risks, and Ease in Decision Making Bahari, Andi Faisal; Basalamah, Jafar; Ashoer, Muhammad; Syahnur, Muh. Haerdiansyah
Jurnal Manajemen Bisnis Vol 12, No 2: September 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v12i2.9545

Research aims: The reason for this examination is to decide the temporary, semi-dominant, and dominant effects of the three independent factors, in particular the perception of benefits, risks, and ease on the dependent variable, specifically decision making in e-commerce.Design/Methodology/Approach: The methodology used was a purposeful examination method, in which the testing focuses on particular qualities or characteristics considered to be communicated to the population or have certain qualities according to the issues raised. The total sample was 60 participants from the announcement through Joseph F. Hairâ€™s theory, whereby the number of tests used in non-like evaluations varied from 15 to many times that of the exogenous factors.Research findings: The study findings have consequences in two principal aspects, both management consequences for online products/service suppliers, which provide an empirical picture of the need to constantly balance the ease and benefit factors of online market and package unit requirements of the same urgency.Theoretical contribution/Originality: This research was carried out to explore and examine customer decision-making in using the internet about their perception of benefits, risks, and ease of using it.Research limitation: This research has advantages for the online marketplace to know how customers perceive their product or services.

Internet Business: How Perception of Benefits, Risks, and Ease in Decision Making Bahari, Andi Faisal; Basalamah, Jafar; Ashoer, Muhammad; Syahnur, Muh. Haerdiansyah
Jurnal Manajemen Bisnis Vol 12, No 2: September 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v12i2.9545

Research aims: The reason for this examination is to decide the temporary, semi-dominant, and dominant effects of the three independent factors, in particular the perception of benefits, risks, and ease on the dependent variable, specifically decision making in e-commerce.Design/Methodology/Approach: The methodology used was a purposeful examination method, in which the testing focuses on particular qualities or characteristics considered to be communicated to the population or have certain qualities according to the issues raised. The total sample was 60 participants from the announcement through Joseph F. Hairâ€™s theory, whereby the number of tests used in non-like evaluations varied from 15 to many times that of the exogenous factors.Research findings: The study findings have consequences in two principal aspects, both management consequences for online products/service suppliers, which provide an empirical picture of the need to constantly balance the ease and benefit factors of online market and package unit requirements of the same urgency.Theoretical contribution/Originality: This research was carried out to explore and examine customer decision-making in using the internet about their perception of benefits, risks, and ease of using it.Research limitation: This research has advantages for the online marketplace to know how customers perceive their product or services.

Analisis Faktor yang Mendorong Konsumen Memilih Hotel Melalui Situs Traveloka.com Muhammad Ashoer; Munawir Nasir Hamzah; Fahrina Mustafa
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 5, No 2 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v5i2.2074

Clutching rapid penetration, Indonesia has transformed onto the biggest digital economic market throughout the world, hence it is interesting to be studied in depth. This study aims to measure factors that are considered affecting consumer online purchasing decisions which are perceived usefulness, perceived ease of use, and perceived risk. The study was conducted upon the hotel consumers who have performed online transaction via Traveloka for at least once. The sampling method used purposive sampling technique (non-probability sampling) and the number of respondents that met the criterion was set by 106 respondents. The result shows perceived usefulness and perceived ease of use have positive and significant effect on e-commerce decision, whereas perceived risk has not significant effect. The founding implicates for the improvement of new insights and better understanding to e-commerce actors, especially Traveloka by developing effective strategies to increase profit

Bagaimana Gaya Hidup mempengaruhi Keputusan Pembelian Tiket Online Muhammad Ashoer; Haerdiansyah Syahnur; Imaduddin Murdifin
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 20, No 1 (2019): April - September 2019
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Reflecting on netizen lifestyle and shifting behavior phenomena in e-commerce platform, this study appoints to examine the influence of lifestyle (Price-oriented, Net-Oriented, Time-Oriented, Innovative) toward e-ticket purchasing decisions in Tiket.com. A total sample of 102 respondent was stipulated refer to purposive sampling technique criterion. To measure the significance of the predictors variable, SEM (Structural Equation Model) – PLS (Partial Least Square) analysis was applied. The outcome show that Price-oriented and Time-oriented Lifestyle has no significant impact on online purchasing decision in Tiket.com and is contradict with the findings from prior research. The implications of the results are expected to enrich future studies and develop e-commerce strategies in Indonesia

ANALISIS HARGA POKOK JASA LAYANAN PERIKLANAN MELALUI MEDIA SOSIAL TWITTER muhammad reza ramdani; Muhammad Ashoer
KRISNA: Kumpulan Riset Akuntansi Vol. 13 No. 1 (2021): KRISNA: Kumpulan Riset Akuntansi
Publisher : Fakultas Ekonomi, Program Studi Akuntansi, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Teknologi menjadi pola hidup masyarakat di era sekarang, jalur internet menjadi salah satu jalur opsional bagi masyarakat yang kurang mampu bersaing dalam jalur lalu lintas bisnis normal. Tujuan penelitian untuk menganalisis harga pokok jasa periklanan perspektif klasifikasi biaya dalam bisnis yang dijalankan oleh salah satu pada media sosial twitter. Pendekatan penelitian ini dilakukan dengan deskriptif kuantitatif, Jenis data yang digunakan berupa laporan biaya pada akun twitter makassar promo. Analisis data dilakukan dengan metode penentuan harga jual, untuk mengetahui berapa harga yang sesuai untuk setiap iklannya. Hasil penelitian menunjukkan bahwa belum adanya pengklasifikasian biaya yang dilakukan oleh akun makassar promo, sehingga terdapat beban yang tidak diperhitungkan dalam penentuan harga pokok jasa.

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