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All Journal Jurnal Computech & Bisnis (e-Journal) Kontigensi: Jurnal Ilmiah Manajemen Acman: Accounting and Management Journal Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Majalah Bisnis & IPTEK
Dwiyanisa, Ashila
STIE Pasundan, Bandung
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Journal : Jurnal Computech

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Exploration of Factors Forming Intention to Buy Skincare among Millennial Generation Male Consumers in Bandung, Indonesia Ashila Dwiyanisa
Jurnal Computech & Bisnis (e-Journal) Vol 16, No 2 (2022): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v16i2.301

Abstract

 Men's grooming is growing, and data confirms that sales of men's facial creams have doubled, and the use of men's facial cleansing products in India has jumped 60-fold between 2009-2016. During the Covid-19 pandemic, many industries, including the beauty industry, were negatively affected. However, the local beauty industry sector continues to emerge in Indonesia. Beauty and body care products are one of the business units that have enlivened the Indonesian industrial sector. The projection of the Indonesian skincare product market for the 2020-2027 period, the male and millennial generations will experience the fastest growth.The sampling method is based on a non-probability sampling technique with a judgmental sampling technique. The sample was taken based on the criteria formulated, namely the millennial generation men in Bandung, with an age range determined according to the criteria. The data analysis technique uses factor analysis or Exploratory Factor Analysis (EFA) with SPSS tools. The approach with oblique rotation can accurately model uncorrelated and correlated factors effectively. The results of the factor analysis test in this study have a KMO and Bartlett's Test value of 0.888 with a significance of 0.000. This value indicates that 88.8% of the research instruments analyzed indicate that the skincare purchase intention instrument has a suitable model in testing factor analysis. In conclusion, companies engaged in skincare have an excellent opportunity to target the millennial generation male target market in Bandung because the need for skincare products and the level of awareness to take care of yourself is pretty high. The results of data processing produced ten factors, namely the first factor, "Belief in Product Attributes," the second factor, "Attitude," the third factor, "Product Halal Certification," the fourth factor, "Health," the fifth factor "Subjective Norms," the sixth factor "Environmental Awareness," the seventh factor is "Self Image," the eighth factor is "Perceived Behavioral Control," the ninth factor is "Aging Effect" and the tenth factor is "Repurchase Intention and Environmental Awareness."Keywords : factor analysis, purchase intention, men's skincare, millennials
Exploration of Factors Forming Intention to Buy Skincare among Millennial Generation Male Consumers in Bandung, Indonesia Ashila Dwiyanisa
Jurnal Computech & Bisnis (e-journal) Vol. 16 No. 2 (2022): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v16i2.22

Abstract

Men's grooming is growing, and data confirms that sales of men's facial creams have doubled, and the use of men's facial cleansing products in India has jumped 60-fold between 2009-2016. During the Covid-19 pandemic, many industries, including the beauty industry, were negatively affected. However, the local beauty industry sector continues to emerge in Indonesia. Beauty and body care products are one of the business units that have enlivened the Indonesian industrial sector. The projection of the Indonesian skincare product market for the 2020-2027 period, the male and millennial generations will experience the fastest growth. The sampling method is based on a non-probability sampling technique with a judgmental sampling technique. The sample was taken based on the criteria formulated, namely the millennial generation men in Bandung, with an age range determined according to the criteria. The data analysis technique uses factor analysis or Exploratory Factor Analysis (EFA) with SPSS tools. The approach with oblique rotation can accurately model uncorrelated and correlated factors effectively. The results of the factor analysis test in this study have a KMO and Bartlett's Test value of 0.888 with a significance of 0.000. This value indicates that 88.8% of the research instruments analyzed indicate that the skincare purchase intention instrument has a suitable model in testing factor analysis. In conclusion, companies engaged in skincare have an excellent opportunity to target the millennial generation male target market in Bandung because the need for skincare products and the level of awareness to take care of yourself is pretty high. The results of data processing produced ten factors, namely the first factor, "Belief in Product Attributes," the second factor, "Attitude," the third factor, "Product Halal Certification," the fourth factor, "Health," the fifth factor "Subjective Norms," the sixth factor "Environmental Awareness," the seventh factor is "Self Image," the eighth factor is "Perceived Behavioral Control," the ninth factor is "Aging Effect" and the tenth factor is "Repurchase Intention and Environmental Awareness."
Factors Forming the Quality of Electronic Services of Payment System Service Providers (PJSP) QRIS on Micro Businesses (Merchants) in Bandung City with E-Service Quality and IS Success approaches Ashila Dwiyanisa; Irena Larashati; Dhea Bunga Annisa
Jurnal Computech & Bisnis (e-journal) Vol. 17 No. 2 (2023): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v17i2.228

Abstract

Acceleration in various fields that occur today also affects the payment system that can be used by consumers. Consumers are currently presented with various cashless payment systems that are considered more convenient than previous payment methods. One of the cashless payment systems that are widely used today is QRIS or Quick Response Code Indonesian Standard. However, until now there has been no instrument that specifically measures the e-service quality provided by PJSP QRIS to its merchants. This research aims to provide alternative e-service quality with more specific indicators at PJSP QRIS for micro business merchants in Bandung City, with the E-Service Quality and IS Success approaches. In this study, the subjects observed were micro business merchants in Bandung City who used QRIS for their payment system. Respondents were determined based on non-probability sampling with a judgmental sampling technique of 190 respondents. This research uses quantitative methods with an exploratory factor analysis (EFA) approach to categorize and determine what factors make up the dimensions of electronic service quality. The research instrument used a questionnaire with 38 items that referred to the five dimensions of E-Service Quality and two dimensions of IS Success. Based on the research conducted, all the items studied formed three main factors that became measurements of QRIS e-service quality. The first is the responsiveness factor with 14 measurement items. The second is the assurance factor with five measurement items and the third factor is the reliability factor with 17 measurement items.
Co-Authors Annita Jannah Asep Rochyadi Suherman Dhea Bunga Annisa Edi Supriadi Endri Adi Wibowo Endri Adi Wibowo Febtryanti Yanelka Heryanto, Imam Imam Heryanto Irena Larashati Jannah, Dara Fitria Larashati, Irena Larashati, Irena Megawati, Imelda Megawati, Imelda Octaviane Herawati Resawati, Retno Rika Wahyuni Yudi Pratama Yudi Pratama