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All Journal Jurnal Computech & Bisnis (e-Journal) Kontigensi: Jurnal Ilmiah Manajemen Acman: Accounting and Management Journal Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Majalah Bisnis & IPTEK
Dwiyanisa, Ashila
STIE Pasundan, Bandung
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Prequal: Analyzing The Forming Factors Of Telkomsel's Prepaid Customer Service Quality In Bandung Irena Larashati; Ashila Dwiyanisa; Imelda Megawati
Kontigensi : Jurnal Ilmiah Manajemen Vol 7 No 2 (2019): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.632 KB) | DOI: 10.56457/jimk.v7i2.69

Abstract

The development of communication technology has pushed fierce competition between each telecommunications service provider company in Indonesia. Therefore every company needs to understand services that can satisfy consumers to maintain it so that it does not move to compete for products. This research conducted to validate the scale of service quality measurement that can satisfy Telkomsel pre-consumer consumers in the city of Bandung. The study conducted using the EFA method with the Principle Axis Factoring (PAF) technique. Testing in this study conducted using Telkomsel prepaid consumers in Bandung as many as 237 respondents. The results showed that eight factors formed service quality, namely empathy, facilities, customer reliability and independence, employee attractiveness and facilities, employee competence, assurance, communication skills, and information quality. These factors are called prequal, which is the development of a validated instrument.
Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Kepuasan Nasabah: Survey pada nasabah salah satu Bank Swasta di Kota Bandung Febtryanti Yanelka; Imam Heryanto; Ashila Dwiyanisa; Imelda Megawati
Acman: Accounting and Management Journal Vol. 2 No. 1 (2022): Acman: Accounting and Management Journal
Publisher : Center of Research, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/aj.v2i1.29

Abstract

Customer satisfaction is one of the critical aspects of achieving service goals in marketing. This study aims to determine service quality and location on customer satisfaction. Researchers surveyed one of the private banks in Bandung with several respondents as many as 100 customers. The researchers used path analysis techniques to determine the magnitude of the influence of service quality and location on customer satisfaction. The study results indicate that there is a significant effect of service quality and location on customer satisfaction. Furthermore, the study results indicate that to increase the satisfaction of existing customers; it should continue to be improved so that there is no decline by paying attention to service and other aspects such as location, so this can achieve.
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Salah Satu Merek Sepatu Wanita Di Kota Bandung Rika Wahyuni; Irena Larashati; Ashila Dwiyanisa; Asep Rochyadi Suherman
Acman: Accounting and Management Journal Vol. 2 No. 2 (2022): Acman: Accounting and Management Journal
Publisher : Center of Research, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/aj.v2i2.46

Abstract

This research is motivated by the not-yet-optimal purchasing decision for one brand of women's shoes in Bandung, where the main influencing factors are product quality and price. So researchers researched to find out how Product Quality, Price, and Purchase Decisions for one brand of women's shoes in the city of Bandung. This research aims to optimize product quality and price in purchasing decisions for one brand of women's shoes in Bandung. This research uses a descriptive method. The purpose of descriptive research is to test hypotheses or answer questions related to the status of the subjects studied. Moreover, this study's analytical methods are Path analysis, F-test, T-test, and coefficient of determination (R²). The results showed that product quality has a positive effect on purchasing decisions, with results showing a total effect of 32.8%. On the other hand, price positively affects purchasing decisions, with results showing a total effect of 31.5%. The research results on the relationship of the coefficient of determination (R²) expressed in percentages illustrate the magnitude of Product Quality and Price on Purchasing Decisions of 0.643 or 64.3%. In comparison, the determinant factor others that influence purchasing decisions that are not examined are indicated by the value of ɛ = 0.357 or 35.7%. Therefore, the conclusion of the suggestions that can be considered related to the research results is to pay more attention to product quality and price so that companies better understand and know consumer needs.
Exploration of Factors Forming Intention to Buy Skincare among Millennial Generation Male Consumers in Bandung, Indonesia Ashila Dwiyanisa
Jurnal Computech & Bisnis (e-Journal) Vol 16, No 2 (2022): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v16i2.301

Abstract

 Men's grooming is growing, and data confirms that sales of men's facial creams have doubled, and the use of men's facial cleansing products in India has jumped 60-fold between 2009-2016. During the Covid-19 pandemic, many industries, including the beauty industry, were negatively affected. However, the local beauty industry sector continues to emerge in Indonesia. Beauty and body care products are one of the business units that have enlivened the Indonesian industrial sector. The projection of the Indonesian skincare product market for the 2020-2027 period, the male and millennial generations will experience the fastest growth.The sampling method is based on a non-probability sampling technique with a judgmental sampling technique. The sample was taken based on the criteria formulated, namely the millennial generation men in Bandung, with an age range determined according to the criteria. The data analysis technique uses factor analysis or Exploratory Factor Analysis (EFA) with SPSS tools. The approach with oblique rotation can accurately model uncorrelated and correlated factors effectively. The results of the factor analysis test in this study have a KMO and Bartlett's Test value of 0.888 with a significance of 0.000. This value indicates that 88.8% of the research instruments analyzed indicate that the skincare purchase intention instrument has a suitable model in testing factor analysis. In conclusion, companies engaged in skincare have an excellent opportunity to target the millennial generation male target market in Bandung because the need for skincare products and the level of awareness to take care of yourself is pretty high. The results of data processing produced ten factors, namely the first factor, "Belief in Product Attributes," the second factor, "Attitude," the third factor, "Product Halal Certification," the fourth factor, "Health," the fifth factor "Subjective Norms," the sixth factor "Environmental Awareness," the seventh factor is "Self Image," the eighth factor is "Perceived Behavioral Control," the ninth factor is "Aging Effect" and the tenth factor is "Repurchase Intention and Environmental Awareness."Keywords : factor analysis, purchase intention, men's skincare, millennials
Exploration of Factors Forming Intention to Buy Skincare among Millennial Generation Male Consumers in Bandung, Indonesia Ashila Dwiyanisa
Jurnal Computech & Bisnis (e-journal) Vol. 16 No. 2 (2022): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v16i2.22

Abstract

Men's grooming is growing, and data confirms that sales of men's facial creams have doubled, and the use of men's facial cleansing products in India has jumped 60-fold between 2009-2016. During the Covid-19 pandemic, many industries, including the beauty industry, were negatively affected. However, the local beauty industry sector continues to emerge in Indonesia. Beauty and body care products are one of the business units that have enlivened the Indonesian industrial sector. The projection of the Indonesian skincare product market for the 2020-2027 period, the male and millennial generations will experience the fastest growth. The sampling method is based on a non-probability sampling technique with a judgmental sampling technique. The sample was taken based on the criteria formulated, namely the millennial generation men in Bandung, with an age range determined according to the criteria. The data analysis technique uses factor analysis or Exploratory Factor Analysis (EFA) with SPSS tools. The approach with oblique rotation can accurately model uncorrelated and correlated factors effectively. The results of the factor analysis test in this study have a KMO and Bartlett's Test value of 0.888 with a significance of 0.000. This value indicates that 88.8% of the research instruments analyzed indicate that the skincare purchase intention instrument has a suitable model in testing factor analysis. In conclusion, companies engaged in skincare have an excellent opportunity to target the millennial generation male target market in Bandung because the need for skincare products and the level of awareness to take care of yourself is pretty high. The results of data processing produced ten factors, namely the first factor, "Belief in Product Attributes," the second factor, "Attitude," the third factor, "Product Halal Certification," the fourth factor, "Health," the fifth factor "Subjective Norms," the sixth factor "Environmental Awareness," the seventh factor is "Self Image," the eighth factor is "Perceived Behavioral Control," the ninth factor is "Aging Effect" and the tenth factor is "Repurchase Intention and Environmental Awareness."
Factors Forming the Quality of Electronic Services of Payment System Service Providers (PJSP) QRIS on Micro Businesses (Merchants) in Bandung City with E-Service Quality and IS Success approaches Ashila Dwiyanisa; Irena Larashati; Dhea Bunga Annisa
Jurnal Computech & Bisnis (e-journal) Vol. 17 No. 2 (2023): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v17i2.228

Abstract

Acceleration in various fields that occur today also affects the payment system that can be used by consumers. Consumers are currently presented with various cashless payment systems that are considered more convenient than previous payment methods. One of the cashless payment systems that are widely used today is QRIS or Quick Response Code Indonesian Standard. However, until now there has been no instrument that specifically measures the e-service quality provided by PJSP QRIS to its merchants. This research aims to provide alternative e-service quality with more specific indicators at PJSP QRIS for micro business merchants in Bandung City, with the E-Service Quality and IS Success approaches. In this study, the subjects observed were micro business merchants in Bandung City who used QRIS for their payment system. Respondents were determined based on non-probability sampling with a judgmental sampling technique of 190 respondents. This research uses quantitative methods with an exploratory factor analysis (EFA) approach to categorize and determine what factors make up the dimensions of electronic service quality. The research instrument used a questionnaire with 38 items that referred to the five dimensions of E-Service Quality and two dimensions of IS Success. Based on the research conducted, all the items studied formed three main factors that became measurements of QRIS e-service quality. The first is the responsiveness factor with 14 measurement items. The second is the assurance factor with five measurement items and the third factor is the reliability factor with 17 measurement items.
The Influence of Service Quality and Company Image on Customer Satisfaction: Study Of One of The Companies Operating in The Banking Sector in Garut Jannah, Dara Fitria; Larashati, Irena; Dwiyanisa, Ashila; Megawati, Imelda
Acman: Accounting and Management Journal Vol. 4 No. 1 (2024): Acman: Accounting and Management Journal
Publisher : Center of Research, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/aj.v4i1.129

Abstract

Banking, as a financial organization primarily engaged in the collection and redistribution of public funds, must establish a robust banking system. Consequently, it is necessary to regulate and supervise banking operations to ensure the adoption of sound banking practices. Since the implementation of the OJK Law on 22 November 2011, the oversight of financial services institutions in Indonesia has shifted from multiple institutions to a single institution, the OJK. Previously, banking supervision was conducted by Bank Indonesia, while Bapepam handled the supervision of capital markets and other financial institutions. The objective of this study is to ascertain customer happiness, which is influenced by the quality of service and the organization's image. This research employs the descriptive and verification analytic approach, focusing on the 92 respondents who are customers of Bank Negara Indonesia. The processing and research are categorized into two distinct types: secondary data from the company and primary data from the questionnaire responses; in-depth analysis is also done, which seeks to provide a comprehensive understanding of how service quality and corporate image impact customer happiness. According to the research findings, Service Quality is pretty good, with an average rating of 3.23. Company Image is also considered quite good, with an average rating of 3.18. Similarly, Customer Satisfaction falls into the pretty good area. Its mean value is 3.10. Service Quality (X1) significantly influences Customer Satisfaction (Y) with a total influence of 0.334. Similarly, Company Image (X2) also significantly influences Customer Satisfaction (Y) with a total influence of 0.484. When both Service Quality (X1) and Company Image (X2) are considered together, they have a combined influence on Customer Satisfaction (Y) with a determination (R2) of 0.818 or 81.8%. The remaining 18.2% of the influence on Customer Satisfaction (Y) is attributed to other variables that were not examined. The research findings confirm a strong correlation between Service Quality and Company Image Customer Satisfaction in a banking company in Garut.
Dukungan Bandung Creative City Forum Terhadap Rintisan Usaha Baru Generasi Muda Kota Bandung: Studi Kasus pada Komunitas NGADUide sebagai Partner Eksternal BCCF Ashila Dwiyanisa
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 11 No. 2 (2017): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/8gan1683

Abstract

Bandung is known as a creative city and created a community of creative communities called Bandung Creative City Forum (BCCF). BCCF as a hub organization, BCCF is founded largely by Community, Individual, Creative Entrepreneur, Nonprofit and Creativity Creator in Bandung or whose field of work or activity intersect very closely with the world of creativity and innovation. BCCF provides opportunities to maximize their potentials, gain resources and support young entrepreneurs through networking and partnerships established by BCCF and NGADUide communities to create creative entrepreneurs, whether individuals or communities, especially for younger generations of Bandung to supporting the creative economy of Indonesia.
Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Kepuasan Konsumen: Survey Pada Salah Satu Perusahaan Sepeda di Kota Bandung Yudi Pratama; Imam Heryanto; Ashila Dwiyanisa; Imelda Megawati
Majalah Bisnis & IPTEK Vol. 14 No. 2 (2021): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/dg3ysx75

Abstract

This study examines the importance of service quality and product quality on consumer satisfaction. The survey was conducted on 150 customers at a bicycle retail company in the city of Bandung. This research uses path analysis technique to determine the effect of quality of service and product quality on consumer satisfaction, either partially or simultaneously. The results showed that service quality had the most substantial influence on consumer satisfaction, with the value of the importance of the effect being 32.5%. Product Quality has the second most substantial influence on Consumer Satisfaction, with a value of 24.9%. The results of the calculation of the coefficient of determination (R2) expressed in percentages describe the contribution of all independent variables, namely Service Quality (X1) and Product Quality (X2) in determining Customer Satisfaction (Y) of 57.4% and the amount of epsilon is = 0.426 or of 42.6% influenced by other factors not examined in this study.
Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian: Studi Pada Salah Satu Usaha Konveksi di Kabupaten Bandung Endri Adi Wibowo; Retno Resawati; Ashila Dwiyanisa; Imelda Megawati
Majalah Bisnis & IPTEK Vol. 15 No. 2 (2022): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/dskrew92

Abstract

This research was conducted in a convection business in Bandung with the aim of knowing and analyzing the effect of product quality and promotion on purchasing decisions. The research method used is a quantitative method with a descriptive and verification approach. The sample used is respondents who have been as many as 100 people with a sampling technique. Based on the results of the study showed valid results on each item statement with a value of 0.3 and reliable by showing a value above 0.7. For Product Quality (X1) of 0.914, Promotion (X2) of 0.926, and Purchase Decision (Y) of 0.880. From the value (R Square) it is known that the effect of Product Quality (X1) and Promotion (X2) on Purchase Decisions (Y) is 0.836 or 83.6%. Product Quality (X1), Promotion (X2) and Purchase Decision (Y) are in a fairly good category. The regression coefficient value of Product Quality (X1) is 0.426. Promotion regression coefficient value (X2) is 0.397 So it can be said that purchasing decisions are influenced by Product Quality and Promotion by 83.6% while the remaining 16.4% is caused by other variables or other factors not examined. From the results of the research above, it can be concluded that product quality and promotion have a significant influence on purchasing decisions.
Co-Authors Annita Jannah Asep Rochyadi Suherman Dhea Bunga Annisa Edi Supriadi Endri Adi Wibowo Endri Adi Wibowo Febtryanti Yanelka Heryanto, Imam Imam Heryanto Irena Larashati Jannah, Dara Fitria Larashati, Irena Larashati, Irena Megawati, Imelda Megawati, Imelda Octaviane Herawati Resawati, Retno Rika Wahyuni Yudi Pratama Yudi Pratama