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All Journal Acman: Accounting and Management Journal Journal of Economics, Management, and Entrepreneurship
Jatmika, Lungguh
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science Social Sciences

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The Effect of Work Motivation and Work Environment on Employee Performance: Study at a two-star hotel in Bandung City Fitria, Tita; Hardiyana, Aan; Danasasmita, Windi Matsuko; Jatmika, Lungguh
Acman: Accounting and Management Journal Vol. 3 No. 2 (2023): Acman: Accounting and Management Journal
Publisher : Center of Research, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/aj.v3i2.65

Abstract

The purpose of this study is to determine the influence of work motivation and work environment on employee performance in a two-star hotel in Bandung City by obtaining accurate data and collecting the necessary data for analysis. The objectives of this study are to determine the magnitude of the influence of work motivation, the magnitude of the influence of the work environment on employee performance, and the magnitude of the influence of work motivation and the work environment on employee performance. The method used is quantitative method and data collection method by distributing questionnaires to a population of 40 respondents. This study used correlation analysis, path analysis, and coefficient of determination analysis. Based on the results of the study, it was found that work motivation and work environment obtained fairly good results, while performance did not obtain good results. The correlation between work motivation and work environment showed a positive relationship with a magnitude of 0.896. The coefficient of determination was 78.7%. The direct and indirect influence of work motivation on employee performance was 0.426, and the influence of the work environment on employee performance was 0.361. Therefore, the total influence is 0.787 or 78.7%, while the remaining 21.3% represents other variables that were not examined in this study but also affect employee performance.
Assessing the Impact of Quality and Marketing on Men's Apparel Purchase Choices for Product Brand Image at a National Fashion Retail Firm in Bandung Ardiansyah, Riksa; Adinata, Ujang Wawan Sam Adinata; Coenraad, Dhea Perdana; Jatmika, Lungguh
Journal of Economics, Management, and Entrepreneurship Vol. 3 No. 2 (2025): Journal of Economics, Management, and Entrepreneurship
Publisher : P3M, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/jeme.v3i2.07

Abstract

In today’s globalized world, fashion stands as an appealing and profitable business option. As the economy evolves, the fashion industry grows more expansive, complex, and diverse, supported by various models offered by producers. Fashion represents the daily clothing styles individuals adopt, whether for everyday life or special occasions, with the intent of enhancing personal appearance. This research investigates factors influencing consumer purchasing decisions in the fashion sector, particularly regarding Brand Image in the National Fashion Retail Company in Bandung. The study employs a quantitative approach, utilizing surveys to collect data from consumers. A diverse sample of respondents provides insights into their decision-making processes when selecting clothing. Findings reveal key factors that significantly influence consumer choices, including perceived product quality and emotional connections to brands. This research adds to existing knowledge by identifying specific elements that shape consumer behavior in fashion. Results indicate that a deeper understanding of consumer behavior can assist companies in maintaining competitive advantages in a crowded market. Moreover, the study offers recommendations for brands to tailor marketing strategies based on consumer insights, underscoring the importance of aligning product offerings with consumer needs and preferences.
Co-Authors Aan Hardiyana Adinata, Ujang Wawan Sam Adinata Arby, Rd. Rahadian Ardiansyah, Riksa Coenraad, Dhea Perdana Danasasmita, Windi Matsuko Fitria, Tita Hasanah, Fauziah Nur Roslina, Nita Yura