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All Journal Jurnal Sains Sosio Humaniora Toplama International Journal of Law, Policy and Governance
Nurfadilah, Lucy
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Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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The Effect of Customer Relationship Management and Customer Satisfaction on Customer Loyalty : Customer Relationship Management, Customer Satisfaction, Customer Loyalty Aprianti, Ine; Nugraha, Taufik; Nurfadilah, Lucy
International Journal of Law Policy and Governance Vol. 3 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijlpg.v3i2.913

Abstract

This research is motivated by the phenomenon of a lack of product education, especially updates on the livin by Mandiri application which results in customers being stalled in transactions, not being proactive in exploring the needs of convenience in communication, officers at the branch are considered less communicative, customer service who receive complaints are unable to provide satisfactory answers plus the handling process is so long, it is interesting to know the factors that cause the above problems, This study uses quantitative research methods, the data will be analyzed using Descriptive Analysis, Classical Assumption Test, and Verification Analysis. The sampling method is the Probability Sampling method using the Slovin proportional formula. Based on the analysis that has been done, it is obtained that the average value of 3.57 is included in the good category and the condition of Customer Satisfaction obtained an average value of 3.83 is included in the Good category. The condition of Customer Loyalty obtained an average value of 3.73 is included in the Good category. Partially Customer Relationship Management has a positive and significant effect on Customer Loyalty. partially Customer Satisfaction has a positive and significant effect on the Customer Loyalty variable. simultaneously (F test) Customer Relationship Management and Customer Satisfaction have a positive and significant effect on Customer Loyalty. This is supported This is supported by the results of several tests that have been carried out.
IMPROVING LITERACY IN THE DIGITAL AGE: UNLEASHING CRITICAL THINKING POTENTIAL Prasastiningtyas, Widyapuri; Ubaidillah, Ahmad Zulfahmi; Aprianti, Ine; Nurfadilah, Lucy
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.218

Abstract

The study also found that literacy education in schools and families plays an important role in shaping individuals' critical thinking skills. Learning that involves relevant digital media and content tailored to individual needs, as well as approaches that encourage critical reflection and dialogue, can improve literacy in the digital age and critical thinking skills.  Theoretical foundations that support the relationship between literacy in the digital age and critical thinking skills are explored to provide a deeper understanding of the role of literacy in the digital age.  The research method used is a qualitative approach involving two groups of research subjects, namely high school students and university students. Data collection was conducted through in-depth interviews and surveys to obtain their views and perceptions related to literacy and critical thinking in the digital era. The results showed that increasing literacy in the digital era significantly contributed to the development of critical thinking potential in individuals. Research subjects who have higher literacy levels tend to be better able to critically analyze information, identify fake news, and critically evaluate information sources. They also have a higher awareness of the dangers of misleading information and are better able to sort out relevant information.
Penentuan Segmentasi dan Target Pasar Pada Home Care di Mutiara Cikutra Bandung Klinik Utama Nurfadilah, Lucy; Aprianti, Ine
Jurnal Sains Sosio Humaniora Vol. 5 No. 2 (2021): Volume 5, Nomor 2, Desember 2021
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v5i2.28993

Abstract

Bentuk bisnis homecare pada masa kini merupakan bisnis yang mulai banyak dilirik oleh pada bidang kesehatan dikarena faktor pandemi yang sedang terjadi saat ini. Banyaknya peluang dari bisnis homecare maka dibuat sedemikian rupa agar dapat bersaing dengan pesaing di bidangnya. Dahulu setiap pasien atau costumer bila memerlukan jasa diharuskan pergi langsung ke tempat Klinik kesehatan ataupun rumah sakit. Tetapi kini dapat dilakukan melalui Home Care (HC). Selain dapat memudahkan para konsumen HC pun penjadi alternative untuk Klinik atau Rumah Sakit yang memiliki keterbatasan fasilitas dan ruangan dalam menangani dan melayani pasien. Semakin meluasnya target pasar HC maka terlihat semakin berpeluangnya bisnis tersebut pada masa yang akan dating. Metode yang digunakan dalam penelitian ini adalah bersifat deskriptif analitik dengan menggunakan pendekatan kualitatif dan kuantitatif. Teknik pengumpulan data dengan menggunakan data primer dan sekunder. Data primer dengan menggunakan data berdasarkan Interview langsung dari informan klinik serta menggunakan 150 responden yang merupakan random sampling costumer yang pernah menggunakan layanan HC pada klinik tersebut.
Co-Authors Ahmad Zulfahmi Ubaidillah Aprianti, Ine Nugraha, Taufik Prasastiningtyas, Widyapuri