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Penentuan Segmentasi dan Target Pasar Pada Home Care di Klinik Utama Mutiara Cikutra Bandung Lucy Nurfadilah; Ine Aprianti
Jurnal Sains Sosio Humaniora Vol. 5 No. 2 (2021): Volume 5, Nomor 2, Desember 2021
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v5i2.15795

Bentuk bisnis homecare pada masa kini merupakan bisnis yang mulai banyak dilirik oleh pada bidang kesehatan dikarena faktor pandemi yang sedang terjadi saat ini. Banyaknya peluang dari bisnis homecare maka dibuat sedemikian rupa agar dapat bersaing dengan pesaing di bidangnya. Dahulu setiap pasien atau costumer bila memerlukan jasa diharuskan pergi langsung ke tempat Klinik kesehatan ataupun rumah sakit. Tetapi kini dapat dilakukan melalui Home Care (HC). Selain dapat memudahkan para konsumen HC pun penjadi alternative untuk Klinik atau Rumah Sakit yang memiliki keterbatasan fasilitas dan ruangan dalam menangani dan melayani pasien. Semakin meluasnya target pasar HC maka terlihat semakin berpeluangnya bisnis tersebut pada masa yang akan dating. Metode yang digunakan dalam penelitian ini adalah bersifat deskriptif analitik dengan menggunakan pendekatan kualitatif dan kuantitatif. Teknik pengumpulan data dengan menggunakan data primer dan sekunder. Data primer dengan menggunakan data berdasarkan Interview langsung dari informan klinik serta menggunakan 150 responden yang merupakan random sampling costumer yang pernah menggunakan layanan HC pada klinik tersebut.

HALAL CERTIFICATE POLICY: CORRELATION OF CAMPAIGN AND CREATING BRAND IMAGE ON CONSUMER INTEREST TO BUY WARDAH COSMETICS IN BANDUNG Ine Aprianti; Taufik Zulfikar; Annisa Rachmawati; Lucy Nurfadilah
DIA: Jurnal Administrasi Publik Vol 20 No 01 (2022): PUBLIC ADMINISTRATION
Publisher : Program Studi Doktor Ilmu Administrasi, FISIP, Universitas 17 Agustus 1945 Surabaya

The Halal certification policy has an effect on competition, including competition in the world of the cosmetic industry, a phenomenon marked by the level of competition between cosmetic companies that are getting tighter. To increase competitiveness and so that the brand is always at the top of the consumer's mind (top of mind), the company must always hold a campaign so that the creation of the brand image is always maintained and will eventually lead to buying interest. This study aims to analyze and prove the effect of halal certificate policies in campaigns and brand image creation on buying interest. The research method was used quantitatively with the number of respondents as many as 100 people to determine the sample by chance at a mall in Bandung. The data was obtained by giving closed questions to the respondents. The analytical tool used is Multiple Linear Regression. The results of the study indicate that the campaign and the creation of a Brand Image, either partially or jointly, have an effect on Buying Interest.

Website Quality and Marketing Communication Create Purchase Decisions At Tiga Negeri Music House Store Bandung Ine Aprianti; Taufik Zulfikar; Gusti Nugraha; Lucy Nurfadilah; Rika Kartika
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

The development of communication and information technology that is growing has led to increasingly varied marketing methods. Currently, in addition to conventional marketing methods, business people also do online marketing. The Tiga Negeri Music House store, located in the city of Bandung, also conducts online marketing in addition to conventional marketing. Online marketing is done by using the media website, but the development of marketing using the website over the last few years has been less than encouraging. Utilization of the website in supporting the improvement of product and service marketing is a must and something that is commonly done today. The purpose of this study is to analyze and examine the influence of website quality and marketing communication on purchasing decisions either partially or simultaneously. The method used is quantitative. Multiple linear regression was used in this study to analyze the data. The sample is 100 people who are consumers. The results showed that there was a positive and significant influence on website quality and marketing communication on purchasing decisions either partially or simultaneously.

QUALITY OF SERVICE AND PRICE ON CUSTOMER SATISFACTION Coffee Shop in BANDUNG CITY (Case Study on Bandung City Coffee Shop Customers) Rusmin Nuryadin; Lucy Nurfadilah; Ine Aprianti
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Marketing is a part that has a very important role, and cannot be separated from human life. Service can basically be said as an action and treatment or way of serving other people to fulfill their needs and desires. The level of customer satisfaction with a service can be measured by comparing consumer expectations of the desired service quality with the reality that is received and felt. This research is to look at gaps. The samples taken were 100 respondents. Data measurement was carried out by distributing questionnaires using an ordinal scale. The analysis technique used is validity test, reliability test, classic assumption test, multiple linear analysis, correlation, determination, t test and F test. The results of this study indicate that the results of the analysis show that the variable service quality (X1) has a coefficient of determination of 46.% on customer satisfaction (Y), meaning that if the quality of service is getting better, then customer satisfaction will increase. The value of tcount (5.435) > ttable (2.00758). The results of the analysis show that the price variable (X2) has a coefficient of determination of 32.7% on consumer satisfaction (Y), meaning that if the price is in accordance with consumer wishes, consumer satisfaction will increase . And the value of tcount (3.963) > ttable (2.00758). The results of the analysis of the coefficient of determination obtained 79.5%, Fcount (96.934) > Ftable (3.18). So, service quality (X1) and price (X2) together affect customer satisfaction (Y) at cafe infinito.

The effect of advertising and brand image on consumer purchase decisions at CV. Berkah Gerrytex Bandung Ine Aprianti; Siti Ainun Nining Safitri; Lucy Nurfadilah; Agrie Wahyudi Khrismawan; Rika Kartika
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

CV. Berkah Gerrytex Bandung is a company that markets textile products. Textile is a material made from fiber that is processed in the form of cloth or yarn as a material for making clothing and other products. The problem in this research is Brand Image and Advertising on CV. Berkah Gerrytex is considered not good so that the public or consumers do not know much about the company's brand so that they are less interested in buying it. This study aims to determine whether there is influence of advertising variables and brand image variables on consumer purchasing decisions. The research method used in this research is descriptive and verification. The population in this study are consumers of CV. Berkah Gerrytex as many as 56 consumers collected. Testing and analysis of this research includes the classical assumption test, hypothesis testing, the coefficient of determination and multiple linear regression analysis. The programs and applications used to perform data analysis and data processing are using the IBM Statistical Package For Social Sciences (SPSS) version 26.00. Based on the results of the research conducted, it shows that advertising and brand image have a simultaneous effect on consumer purchasing decisions. The results of the study partially show that advertising has a positive effect on purchasing decisions at CV. Berkah Gerrytex. Meanwhile, brand image has a partial effect on purchasing decisions at CV. Blessings Gerrytex. From the results of this study it can be concluded that there is an influence of advertising and brand image on consumer purchasing decisions at CV. Berkah Gerrytex is 60,3% while the rest is influenced by other variables such as price, service quality and others.

The Effect of Customer Relationship Management and Customer Satisfaction on Customer Loyalty : Customer Relationship Management, Customer Satisfaction, Customer Loyalty Aprianti, Ine; Nugraha, Taufik; Nurfadilah, Lucy
International Journal of Law Policy and Governance Vol. 3 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijlpg.v3i2.913

This research is motivated by the phenomenon of a lack of product education, especially updates on the livin by Mandiri application which results in customers being stalled in transactions, not being proactive in exploring the needs of convenience in communication, officers at the branch are considered less communicative, customer service who receive complaints are unable to provide satisfactory answers plus the handling process is so long, it is interesting to know the factors that cause the above problems, This study uses quantitative research methods, the data will be analyzed using Descriptive Analysis, Classical Assumption Test, and Verification Analysis. The sampling method is the Probability Sampling method using the Slovin proportional formula. Based on the analysis that has been done, it is obtained that the average value of 3.57 is included in the good category and the condition of Customer Satisfaction obtained an average value of 3.83 is included in the Good category. The condition of Customer Loyalty obtained an average value of 3.73 is included in the Good category. Partially Customer Relationship Management has a positive and significant effect on Customer Loyalty. partially Customer Satisfaction has a positive and significant effect on the Customer Loyalty variable. simultaneously (F test) Customer Relationship Management and Customer Satisfaction have a positive and significant effect on Customer Loyalty. This is supported This is supported by the results of several tests that have been carried out.

IMPROVING LITERACY IN THE DIGITAL AGE: UNLEASHING CRITICAL THINKING POTENTIAL Prasastiningtyas, Widyapuri; Ubaidillah, Ahmad Zulfahmi; Aprianti, Ine; Nurfadilah, Lucy
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.218

The study also found that literacy education in schools and families plays an important role in shaping individuals' critical thinking skills. Learning that involves relevant digital media and content tailored to individual needs, as well as approaches that encourage critical reflection and dialogue, can improve literacy in the digital age and critical thinking skills. Theoretical foundations that support the relationship between literacy in the digital age and critical thinking skills are explored to provide a deeper understanding of the role of literacy in the digital age. The research method used is a qualitative approach involving two groups of research subjects, namely high school students and university students. Data collection was conducted through in-depth interviews and surveys to obtain their views and perceptions related to literacy and critical thinking in the digital era. The results showed that increasing literacy in the digital era significantly contributed to the development of critical thinking potential in individuals. Research subjects who have higher literacy levels tend to be better able to critically analyze information, identify fake news, and critically evaluate information sources. They also have a higher awareness of the dangers of misleading information and are better able to sort out relevant information.

Penentuan Segmentasi dan Target Pasar Pada Home Care di Mutiara Cikutra Bandung Klinik Utama Nurfadilah, Lucy; Aprianti, Ine
Jurnal Sains Sosio Humaniora Vol. 5 No. 2 (2021): Volume 5, Nomor 2, Desember 2021
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v5i2.28993

Bentuk bisnis homecare pada masa kini merupakan bisnis yang mulai banyak dilirik oleh pada bidang kesehatan dikarena faktor pandemi yang sedang terjadi saat ini. Banyaknya peluang dari bisnis homecare maka dibuat sedemikian rupa agar dapat bersaing dengan pesaing di bidangnya. Dahulu setiap pasien atau costumer bila memerlukan jasa diharuskan pergi langsung ke tempat Klinik kesehatan ataupun rumah sakit. Tetapi kini dapat dilakukan melalui Home Care (HC). Selain dapat memudahkan para konsumen HC pun penjadi alternative untuk Klinik atau Rumah Sakit yang memiliki keterbatasan fasilitas dan ruangan dalam menangani dan melayani pasien. Semakin meluasnya target pasar HC maka terlihat semakin berpeluangnya bisnis tersebut pada masa yang akan dating. Metode yang digunakan dalam penelitian ini adalah bersifat deskriptif analitik dengan menggunakan pendekatan kualitatif dan kuantitatif. Teknik pengumpulan data dengan menggunakan data primer dan sekunder. Data primer dengan menggunakan data berdasarkan Interview langsung dari informan klinik serta menggunakan 150 responden yang merupakan random sampling costumer yang pernah menggunakan layanan HC pada klinik tersebut.

SINTALA: Inovasi Literasi Digital Ramah Anak di Taman Bacaan Masyarakat Awilarangan Prasastiningtyas, Widyapuri; Subaeki, Beki; Gunawan, Yanyan; Manaf, Khaerul; Nurfadilah, Lucy; Naufal, Yogascitra
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.483

Program Pengabdian kepada Masyarakat (PKM) ini bertujuan mengembangkan Taman Bacaan Masyarakat (TBM) Awilarangan menjadi pusat literasi ramah anak berbasis teknologi yang mampu menjawab tantangan era digital. Permasalahan utama yang dihadapi mitra adalah rendahnya minat baca anak-anak, keterbatasan sarana prasarana, koleksi buku yang belum terklasifikasi, serta belum adanya sistem digital yang mendukung pengelolaan TBM secara efisien dan transparan.Metode pelaksanaan menggunakan pendekatan partisipatif dan kolaboratif melalui lima tahapan: identifikasi kebutuhan, perancangan program, implementasi, monitoring–evaluasi, serta penyusunan strategi keberlanjutan. Solusi yang diterapkan meliputi penataan ulang ruang baca agar lebih nyaman dan ramah anak, pengadaan perangkat digital, pengembangan Sistem Informasi Taman Literasi Awilarangan (SINTALA), serta pelatihan literasi digital bagi pengelola dan relawan.Hasil program menunjukkan peningkatan efisiensi pengelolaan hingga 70%, peningkatan keterampilan digital relawan sebesar 90%, serta partisipasi masyarakat khususnya anak-anak meningkat hingga 70%. Program ini tidak hanya meningkatkan kualitas layanan TBM, tetapi juga melahirkan model literasi berbasis teknologi yang inovatif, berkelanjutan, dan dapat direplikasi di wilayah lain. Selain itu, inisiatif ini mendukung pencapaian Tujuan Pembangunan Berkelanjutan (SDGs) nomor 4 tentang pendidikan berkualitas, sekaligus memperkuat budaya literasi lokal yang relevan dengan kebutuhan generasi masa depan.

Tantangan Yang Dihadapi Oleh Perbankan Nasional Pada Aplikasi Financial Technology Berbasis Cashless Ine Aprianti; Lucy Nurfadilah
Majalah Bisnis & IPTEK Vol. 12 No. 2 (2019): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/3584hz25

This research was made to find out the challenges faced by the National Banking on Financial Technology Applications where the rise of financial technology is growth in various aspects making it easier for users to support the needs of this modern life. Ranging from transportation services, food delivery services to house cleaning services. In this study using a questionnaire with 210 respondents. The current technological relationship is closely related to the existence of the internet as the main access. We need to know that the existence of Fintech can be one of the driving forces for the existence of a movement to help increase competition in the combination of banking technology. It is shown from the results of the study that the calculated F value of 710,596 becomes the calculated F value> F table, the significance value of 0,000 <0.005 means that there is an influence of conventional bank challenges on cashless-based fintech simultaneously. The value of t arithmetic X1 of 11.742 so the value of t arithmetic> t table, the significance value of 0,000 <0.005 means that there is an influence of conventional bank challenges on cashless-based fintech partially. The value of t count X2 of 14,193 so the value of t count> t table, the significance value of 0,000 <0.005 means that there is a partial influence of conventional bank challenges on cashless-based fintech.

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