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All Journal Jurnal EMT KITA Jurnal Penelitian Pendidikan IPA (JPPIPA) Catimore: Jurnal Pengabdian Kepada Masyarakat
Maulida, Intan
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Social Sciences Other

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Peran Pendapatan Sebagai Mediasi Antara Pengaruh Tingkat Perkembangan Ekonomi Digital Terhadap Kinerja Bisnis UMKM di Kota Lhokseumawe Maulida, Intan; Febriansyah, Sutan; Wahyuni, Sri
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3216

Abstract

This study aims to analyze the impact of the level of digital economy development on the business performance of MSMEs in Lhokseumawe, with income as a mediating variable. The study sample consisted of 96 MSMEs selected using the Slovin technique. Data were analyzed using the PLS-SEM second-order model with an embedded two-stage approach. The results show that the digital economy has a positive and significant effect both directly (p-value=0.000, t-statistic=10.201) and indirectly through income (p-value=0.000, t-statistic=5.979) on the business performance of MSMEs. Income also has a positive and significant impact on business performance (p-value=0.000, t-statistic=4.934) and can partially mediate (VAF=41.4%) the relationship between the digital economy and business performance. In conclusion, the digital economy and income play a crucial role in enhancing the business performance of MSMEs. Digitalization is key for MSMEs to strengthen their competitiveness and achieve sustainable growth. Therefore, focusing on digital strategies that enhance income is essential for MSMEs in this digital era.
Pemanfaatan Platform Media Sosial sebagai Digital Marketing untuk Meningkatkan Penjualan Pelaku UMKM di Desa Paya Bili Maulida, Intan; Aula, Rahmiatul; Febriansyah, Sutan; Rista, Lia; Mustika, Venna Maulida
Catimore: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2025): Catimore: Jurnal Pengabdian kepada Masyarakat
Publisher : LSM Catimore dan Sahabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56921/cpkm.v4i1.258

Abstract

The purpose of this study is to analyze how social media platforms can be used as a digital marketing tool to increase sales for small and medium enterprises (MSMEs) in Paya Bili Village. With the development of digital technology, social media has become one of the most effective ways to promote products and reach a wider consumers, even in the retail sector. This research uses a qualitative approach with a case study methodology, where data is collected through interviews with MSME players, silent observation, and content analysis of social media platforms used by MSME players in the area. The research findings show that the use of social media platforms such as Facebook, Instagram, and WhatsApp can increase product visibility, increase sales, and streamline transactions. However, some limitations, such as limited availability of digital devices and internet access, are still an obstacle.
Peran Pendapatan Sebagai Mediasi Antara Pengaruh Tingkat Perkembangan Ekonomi Digital Terhadap Kinerja Bisnis UMKM di Kota Lhokseumawe Maulida, Intan; Febriansyah, Sutan; Wahyuni, Sri
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3216

Abstract

This study aims to analyze the impact of the level of digital economy development on the business performance of MSMEs in Lhokseumawe, with income as a mediating variable. The study sample consisted of 96 MSMEs selected using the Slovin technique. Data were analyzed using the PLS-SEM second-order model with an embedded two-stage approach. The results show that the digital economy has a positive and significant effect both directly (p-value=0.000, t-statistic=10.201) and indirectly through income (p-value=0.000, t-statistic=5.979) on the business performance of MSMEs. Income also has a positive and significant impact on business performance (p-value=0.000, t-statistic=4.934) and can partially mediate (VAF=41.4%) the relationship between the digital economy and business performance. In conclusion, the digital economy and income play a crucial role in enhancing the business performance of MSMEs. Digitalization is key for MSMEs to strengthen their competitiveness and achieve sustainable growth. Therefore, focusing on digital strategies that enhance income is essential for MSMEs in this digital era.
The Effect of Prenatal Exercise and Effleurage Massage Techniques on the Perception of Back Pain in Third Trimester Pregnant Women Khairiah, Rahayu; Maulida, Intan; Nisrina; Nurdiana, Nana; Suminah; Romdoningsih, Sri; S, Syifa Nurul
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.8893

Abstract

The perception of back pain is a common discomfort experienced by women in the third trimester of pregnancy. This pain occurs due to the release of the hormones progesterone and relaxin, which loosen the pelvic ligaments, and due to changes in body posture adapting to fetal development. The aim of this study is to analyze the effect of reducing pain before and after implementing prenatal exercises and effleurage massage in third-trimester pregnant women. This research used a quasi-experimental design with only one experimental group and no control group. The study population consisted of all third-trimester pregnant women experiencing back pain, with sampling conducted using accidental sampling. Data was collected using questionnaires and analyzed with the SPSS program, employing both univariate and bivariate tests. The results of the Paired Sample T-Test showed a significant difference between the pre-test and post-test values, with a significance value (2-tailed) of p = 0.000, < 0.05. The null hypothesis (H0) was rejected, and the alternative hypothesis (Ha) was accepted, indicating a notable difference between the effects of prenatal exercise and effleurage massage before and after treatment in 180 third-trimester pregnant. There is a significant impact of prenatal exercise and effleurage massage on reducing back pain.
Co-Authors Febriansyah, Sutan Khairiah, Rahayu Mustika, Venna Maulida Nisrina Nurdiana, Nana Rahmiatul Aula Rista, Lia Romdoningsih, Sri S, Syifa Nurul Sri Wahyuni Suminah