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All Journal Jurnal EMT KITA Catimore: Jurnal Pengabdian Kepada Masyarakat
Maulida, Intan
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Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peran Pendapatan Sebagai Mediasi Antara Pengaruh Tingkat Perkembangan Ekonomi Digital Terhadap Kinerja Bisnis UMKM di Kota Lhokseumawe Maulida, Intan; Febriansyah, Sutan; Wahyuni, Sri
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3216

Abstract

This study aims to analyze the impact of the level of digital economy development on the business performance of MSMEs in Lhokseumawe, with income as a mediating variable. The study sample consisted of 96 MSMEs selected using the Slovin technique. Data were analyzed using the PLS-SEM second-order model with an embedded two-stage approach. The results show that the digital economy has a positive and significant effect both directly (p-value=0.000, t-statistic=10.201) and indirectly through income (p-value=0.000, t-statistic=5.979) on the business performance of MSMEs. Income also has a positive and significant impact on business performance (p-value=0.000, t-statistic=4.934) and can partially mediate (VAF=41.4%) the relationship between the digital economy and business performance. In conclusion, the digital economy and income play a crucial role in enhancing the business performance of MSMEs. Digitalization is key for MSMEs to strengthen their competitiveness and achieve sustainable growth. Therefore, focusing on digital strategies that enhance income is essential for MSMEs in this digital era.
Pemanfaatan Platform Media Sosial sebagai Digital Marketing untuk Meningkatkan Penjualan Pelaku UMKM di Desa Paya Bili Maulida, Intan; Aula, Rahmiatul; Febriansyah, Sutan; Rista, Lia; Mustika, Venna Maulida
Catimore: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2025): Catimore: Jurnal Pengabdian kepada Masyarakat
Publisher : LSM Catimore dan Sahabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56921/cpkm.v4i1.258

Abstract

The purpose of this study is to analyze how social media platforms can be used as a digital marketing tool to increase sales for small and medium enterprises (MSMEs) in Paya Bili Village. With the development of digital technology, social media has become one of the most effective ways to promote products and reach a wider consumers, even in the retail sector. This research uses a qualitative approach with a case study methodology, where data is collected through interviews with MSME players, silent observation, and content analysis of social media platforms used by MSME players in the area. The research findings show that the use of social media platforms such as Facebook, Instagram, and WhatsApp can increase product visibility, increase sales, and streamline transactions. However, some limitations, such as limited availability of digital devices and internet access, are still an obstacle.
Peran Pendapatan Sebagai Mediasi Antara Pengaruh Tingkat Perkembangan Ekonomi Digital Terhadap Kinerja Bisnis UMKM di Kota Lhokseumawe Maulida, Intan; Febriansyah, Sutan; Wahyuni, Sri
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3216

Abstract

This study aims to analyze the impact of the level of digital economy development on the business performance of MSMEs in Lhokseumawe, with income as a mediating variable. The study sample consisted of 96 MSMEs selected using the Slovin technique. Data were analyzed using the PLS-SEM second-order model with an embedded two-stage approach. The results show that the digital economy has a positive and significant effect both directly (p-value=0.000, t-statistic=10.201) and indirectly through income (p-value=0.000, t-statistic=5.979) on the business performance of MSMEs. Income also has a positive and significant impact on business performance (p-value=0.000, t-statistic=4.934) and can partially mediate (VAF=41.4%) the relationship between the digital economy and business performance. In conclusion, the digital economy and income play a crucial role in enhancing the business performance of MSMEs. Digitalization is key for MSMEs to strengthen their competitiveness and achieve sustainable growth. Therefore, focusing on digital strategies that enhance income is essential for MSMEs in this digital era.
Co-Authors Febriansyah, Sutan Mustika, Venna Maulida Rahmiatul Aula Rista, Lia Sri Wahyuni