Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Sebatik
Themba, Orfyanny S
Unknown Affiliation
Computer Science & IT

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Promotion and Customer Satisfaction on the Loyalty of E-Wallet Dana Users in Samarinda Sukirman, Sukirman; Zilfana, Zilfana; Sonaria, Mita; Sitorus, Astrid Napita; Themba, Orfyanny S; Yulindawati, Yulindawati
Sebatik Vol. 28 No. 2 (2024): December 2024
Publisher : STMIK Widya Cipta Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46984/sebatik.v28i2.2254

Abstract

The E-Wallet DANA service represents a breakthrough in leveraging current technological advancements to facilitate transactions across various digital products. It is designed with maximum security and user comfort, aiming to provide seamless convenience through its diverse service features. This study aims to examine the impact of promotion and user satisfaction on the loyalty of E-Wallet DANA users in Samarinda. A quantitative research method was employed, with 109 respondents selected as the sample using a Likert scale. The results of the multiple linear regression analysis revealed that promotion had no significant effect on user loyalty, while consumer satisfaction positively influenced the loyalty of E-Wallet DANA users.
Co-Authors Dirwan Dirwan Latief, Fitriani Mita Sonaria Sitorus, Astrid Napita Sukirman Sukirman Yulindawati, Yulindawati Zilfana, Zilfana