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All Journal RJABM (Research Journal of Accounting and Business Management) Sebatik Jurnal Ilmiah Raflesia Akuntansi Journal of Artificial Intelligence and Digital Business Sanskara Ekonomi dan Kewirausahaan Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Zilfana, Zilfana
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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ANALISIS TINGKAT LIKUIDITAS PT DIAMOND FOOD INDONESIA Tbk Zilfana, Zilfana; Sudirman, Hudyah Astuti; Sitorus, Astrid Napita
RJABM (Research Journal of Accounting and Business Management) Vol 8, No 1 (2024)
Publisher : LPPM University 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31293/rjabm.v8i1.7734

Abstract

Liquidity is the company's ability to meet its maturing obligations. Companies are not only responsible for generating profits in their production activities but are also required to be able to fulfill their obligations to make payments when their obligations are due. A company that has a good level of liquidity will certainly run the company well and productively. This research was conducted on PT Diamond Food Indonesia Tbk, which is one of the companies engaged in the industry and distribution of food and beverage products. This study aims to determine the level of liquidity of PT Diamond Food Indonesia Tbk in fulfilling its short-term obligations. This research is in the form of quantitative descriptive. Data collection was carried out by researchers using data from the financial statements of PT Diamond Food Indonesia Tbk for the period 2018-2021 obtained from www.idx.co.id, then analyzed using the liquidity ratio formula, namely the current ratio, quick ratio and cash ratio.The results of the research of PT Diamond Food Indonesia Tbk have a good level of liquidity and have the ability to meet their maturing obligations because the company has a liquidity level above 100% in 2018-2021 based on current ratio analysis, cash ratio and quick ratio. Despite having a good level of liquidity, the company needs to maintain its cash ratio so that the company does not experience difficulties in meeting its current obligations.
The Effect of Promotion and Customer Satisfaction on the Loyalty of E-Wallet Dana Users in Samarinda Sukirman, Sukirman; Zilfana, Zilfana; Sonaria, Mita; Sitorus, Astrid Napita; Themba, Orfyanny S; Yulindawati, Yulindawati
Sebatik Vol. 28 No. 2 (2024): December 2024
Publisher : STMIK Widya Cipta Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46984/sebatik.v28i2.2254

Abstract

The E-Wallet DANA service represents a breakthrough in leveraging current technological advancements to facilitate transactions across various digital products. It is designed with maximum security and user comfort, aiming to provide seamless convenience through its diverse service features. This study aims to examine the impact of promotion and user satisfaction on the loyalty of E-Wallet DANA users in Samarinda. A quantitative research method was employed, with 109 respondents selected as the sample using a Likert scale. The results of the multiple linear regression analysis revealed that promotion had no significant effect on user loyalty, while consumer satisfaction positively influenced the loyalty of E-Wallet DANA users.
Pengaruh Bahan Makanan, Kesadaran, Sertifikat Halal Terhadap Minat Beli Produk Halal Food Melalui Satisfaction Pada Masyarakat Kota Samarinda Irwan, Sayid; Zilfana, Zilfana
Jurnal Ilmiah Raflesia Akuntansi Vol. 10 No. 2 (2024): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v10i2.592

Abstract

This study focuses on food ingredients, halal awareness, and halal certification variables related to the interest in buying halal food products from consumers in Samarinda. The aim is to determine the effect of food ingredients, Halal Awareness, and Halal Certificates on the interest in buying Halal Food Products and add the Satisfaction variable in moderating the three variables. This research method uses a quantitative approach; the data sources used are primary and secondary data, and the population used in this study is the people of Samarinda. The sampling technique for this study uses purposive sampling technique, which is a sample selection technique where an individual selects a sample based on personal assessments of several criteria such as Religious (Muslim and Muslimah) appropriate characteristics of sample members, Foodstuffs on Satisfaction are known to have a positive insignificant effect, Halal Awareness of Satisfaction has a significant positive effect, Halal Certificate on Satisfaction has a significant positive effect,Satisfaction and Interest in Buying Halal Products have a significant positive effect, Foodstuffs through Satisfaction on Interest in Buying Halal Products have a positive insignificant effect, Halal Awareness through Satisfaction and Interest in Buying Halal Products has a significant positive effect, Halal Certificate through Satisfaction on Interest in Buying Halal Products has a value of having a significant positive effect.
Pengaruh Brand Ambassador dan Online Customer Review terhadap Keputusan Pembelian dengan Minat Beli sebagai Variabel Intervening pada Produk Makeup Merek Barenbliss di Kota Samarinda Chatrina, Agatha; Militina, Theresia; Zilfana, Zilfana
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2954

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh duta merek dan ulasan pelanggan online terhadap keputusan pembelian melalui niat pembelian produk kosmetik Barenbliss di Kota Samarinda, baik secara langsung maupun tidak langsung melalui niat pembelian sebagai variabel perantara. Landasan teoritis penelitian ini meliputi manajemen pemasaran, duta merek, ulasan pelanggan online, niat pembelian, dan keputusan pembelian. Metode penelitian yang digunakan adalah kuantitatif, dengan data dikumpulkan melalui kuesioner yang dibagikan kepada konsumen Barenbliss. Alat analisis yang digunakan adalah SmartPLS 4.0 dengan metode analisis Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa duta merek dan ulasan pelanggan online memiliki pengaruh positif dan signifikan terhadap niat pembelian. Duta merek memiliki pengaruh positif tetapi tidak signifikan terhadap keputusan pembelian, sementara ulasan pelanggan online memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Selain itu, duta merek dan ulasan pelanggan online memiliki pengaruh positif dan signifikan terhadap keputusan pembelian melalui niat pembelian. Niat pembelian juga terbukti memiliki pengaruh positif dan signifikan terhadap keputusan pembelian.
Analisis Strategi Pemasaran Digital Berbasis Komunitas Lokal terhadap Keberlangsungan Usaha Kuliner Tradisional di Indonesia Sarina, Sarina; Silamat, Eddy; Zilfana, Zilfana; Sulistyaningsih, Elli
Sanskara Ekonomi dan Kewirausahaan Vol. 4 No. 01 (2025): Sanskara Ekonomi dan Kewirausahaan (SEK)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sek.v4i01.652

Abstract

Penelitian ini mengeksplorasi bagaimana strategi pemasaran digital berbasis komunitas lokal berkontribusi terhadap keberlanjutan usaha kuliner tradisional di Indonesia. Di tengah digitalisasi yang cepat dan perubahan perilaku konsumen, pengusaha kuliner tradisional menghadapi tantangan dalam mempertahankan daya saing sambil menjaga keaslian budaya. Dengan pendekatan penelitian kualitatif yang melibatkan lima informan kunci—terdiri dari tiga pemilik usaha kuliner, satu influencer lokal, dan satu perwakilan pemerintah—penelitian ini menyelidiki peran kolaborasi komunitas, narasi digital, dan keterlibatan sosial dalam mempertahankan usaha kuliner tradisional. Data dikumpulkan melalui wawancara mendalam, observasi, dan analisis dokumen, kemudian diproses menggunakan analisis tematik. Temuan menunjukkan bahwa pemasaran digital berbasis komunitas meningkatkan visibilitas, kepercayaan pelanggan, dan ketahanan ekonomi lokal dengan memanfaatkan nilai-nilai bersama, modal sosial, dan narasi budaya. Bercerita tentang resep warisan dan kolaborasi dengan influencer lokal secara efektif membangun keaslian dan memperkuat kehadiran di pasar. Meskipun menghadapi tantangan seperti literasi digital yang terbatas dan keterbatasan sumber daya, partisipasi komunitas mengompensasi hal tersebut dengan mendorong inklusivitas dan inovasi. Secara keseluruhan, pemasaran digital berbasis komunitas tidak hanya mendorong pertumbuhan ekonomi tetapi juga mempromosikan keberlanjutan budaya dan sosial, memastikan bahwa warisan kuliner tradisional Indonesia tetap relevan di era digital.
INTEGRATION OF DIGITAL CUSTOMER EXPERIENCE, SOCIAL CAPITAL, AND EMOTIONAL BRANDING IN STRENGTHENING TRADITIONAL CULINARY MSMES IN EAST KALIMANTAN Zilfana, Zilfana; Hariyadi, Rina Masithoh; Heriyanto, Heriyanto; Verahastuti, Camelia
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1289

Abstract

This qualitative research with a multi-case approach explores how digital consumer experiences, social support, and emotional branding interact to strengthen the presence of micro, small, and medium enterprises in the traditional food sector in East Kalimantan. Data collection was conducted through in-depth interviews, observations, and documentation involving business owners, community influencers, and government representatives in Samarinda, Balikpapan, and Bontang. The results show that consumer experiences in the digital world are influenced not only by the ease of platform navigation but also by community-based interactions such as online recommendations, shared content, and digital participation campaigns. Social support is built through trust in the community, local networks, and micro-influencers who play an important role in transferring reputation to MSME brands. Emotional branding arises from cultural stories, traditional family recipes, feelings of nostalgia, and the application of local identity in digital messages. The combination of these three aspects creates a hybrid cultural-digital model, where offline community engagement strengthens the online experience, and digital narratives reinforce emotional engagement and brand loyalty. This study contributes to theory by expanding the model of cooperation between culture and digital. It shows that the combination of DCE, social capital, and emotional branding is very important for increasing customer loyalty and long-term business sustainability among traditional food MSMEs in East Kalimantan. In practice, this study provides a strategic perspective for creating digital branding initiatives that focus on community and cultural stories.
Co-Authors Abdurohim Abdurohim, Abdurohim Akhmad Al Aidhi Chatrina, Agatha Eddy Silamat, Eddy Ekasari, Silvia Hariyadi, Rina Masithoh Heriyanto Heriyanto Hudyah Astuti Sudirman Mita Sonaria Nurfitriani Nurfitriani, Nurfitriani PURWANTI PURWANTI Putri, Melisya Sarina Sarina Sayid Irwan Seftianur, Muh Achzani Senita, Patrisia Sitorus, Astrid Napita Sukirman Sukirman Sulistyaningsih, Elli Themba, Orfyanny S Theresia Militina Utari, I Gst. Ayu Diah Yulindawati, Yulindawati