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All Journal Jurnal Riset Akuntansi dan Keuangan Jurnal Aplikasi Perpajakan Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Annusfy
Ahmad, Syafar
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Annusfy

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Peran Pelatihan dan Pegembangan MSDM Terhadap Kompetensi Karyawan Faida, Rifda; Gala, Reski; Nur, Karyati; Kasmin, Fitriani; Ahmad, Syafar
Annusfy : Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): November 2025 , Annusfy
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/vgrp4036

Abstract

This study aims to analyze the role of human resource (HR) training and development in enhancing employee competence through a literature review. A qualitative method with a literature study approach was employed using 12 articles published between 2020 and 2025. The findings indicate that training plays a crucial role in strengthening employees’ technical skills by reducing competency gaps and improving work effectiveness through needs-based programs. Meanwhile, HR development contributes to long-term competency building, including soft skills such as leadership, communication, creativity, and adaptability. The integration of training and development also fosters a learning culture, increases motivation, enhances loyalty, and improves overall employee performance. Therefore, training and development serve as strategic investments for organizations to develop competent, adaptive, and future-ready human resources
Analisis Lingkungan Pemasaran dalam Menentukan Strategi Pengembangan Usaha pada UMKM Pondok Al-Azka Nurhalizah, Nurhalizah; Luthfiyyah, Luthfiyyah; B, Alfitra Nurhikma; Adriansyah, Muhammad; Ahmad, Syafar
Annusfy : Journal of Multidisciplinary Research Vol. 1 No. 7 (2026): March 2026, Annusfy
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/vanz2753

Abstract

This study aims to analyze the marketing environment of Pondok Al-Azka to identify strategic opportunities and threats affecting business sustainability in the competitive housing market of Makassar. A qualitative descriptive approach was employed, utilizing case study methods and data collection through in-depth interviews and direct observations. The research findings reveal that Pondok Al-Azka possesses a significant competitive advantage through a penetration pricing strategy and extensive parking facilities, which are crucial factors for the student segment. However, the business faces substantial external threats, including high dependence on the academic calendar of Universitas Negeri Makassar and a shift in consumer preferences toward digital connectivity. Analysis of the marketing mix indicates that while low rental costs maintain local stability, the lack of digital visibility limits broader market reach. The study concludes that Pondok Al-Azka is currently in a stable yet vulnerable position. To ensure long-term growth, the business must transition from conventional to hybrid marketing strategies by integrating digital visibility via Google Maps and providing Wi-Fi facilities. Internal management improvements regarding cleanliness and order are also essential to enhance service quality. These strategic steps are vital for maintaining student loyalty and competing with modern housing alternatives in the digital era.
Co-Authors Adriansyah, Muhammad B, Alfitra Nurhikma Faida, Rifda Fitriani Fitriani Gala, Reski Jauhari, Yustika Kasmin, Fitriani Laksono Trisnantoro Latif, Aulia Insani Luthfiyyah, Luthfiyyah Muflikhah, Itsna Musdalifa Musdalifa Nur, Karyati Nurhalizah, Nurhalizah Rafika Uksi Rahim, Syamsuri Ricky Setiawan Rusly, Riyan Sangkala, Masnawaty Winda Ayu Virginia