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All Journal Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Indo-MathEdu Intellectuals Journal Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi
Armawan, Ivan
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Social Sciences Other

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PENGENALAN DIGITAL MARKETING UNTUK MENDUKUNG KEMAJUAN UNIT USAHA BADAN USAHA MILIK DESA (BUMDES) SIDO LANGGENG DESA SIDEREJO KABUPATEN PENAJAM PASER UTARA Made Ayu Lestariani; Endah Lestari; Nandha Narendra Muvano; Ivan Armawan
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2024): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abdilaksana.v5i2.39685

Abstract

Berkembangnya era digital saat ini mendorong para pelaku usaha untuk beradaptasi denganteknologi dalam berbagai kegiatan usaha, salah satunya dalam aktivitas pemasaran. Digitalisasidalam pemasaran seharusnya dapat dimanfaatkan oleh BUMDes agar produk yang dikelolamelalui unit usahanya desa semakin dikenal dan laris di pasaran. Masih terbatasnya pengetahuantentang pemasaran digital (digital marketing) mendorong tim Pengabdian Masyarakat dariUniversitas Mulia untuk memperkenalkan gambaran umum mengenai aktivitas dalam pemasarandigital. Adapun tujuan kegitatan pengabdian ini adalah mendukung para pelaku unit usaha desauntuk memajukan dan meningkatkan penjualan produknya melalui pemasaran digital. KegiatanPengabdian Masyarakat dengan tema pengenalan digital marketing kepada BUMDes inidilakukan dengan cara presentasi dan pemberian materi oleh fasilitator, diskusi sertapendampingan pelatihan bersama para pengelola BUMDes dan pelaku unit usaha desa SiderejoKabupaten Penajam Paser Utara (PPU). Dalam kegiatan Pengabdian Kepada Masyarakat, parapengelola BUMDes beserta unit usaha desa diberikan materi tentang bagaimana pemanfaatandan peran digital marketing dalam mengembangkan sebuah usaha, termasuk juga pemanfaatanmedia sosial dan website sebagai sarana informasi, komunikasi, hingga berdagang secara online(e-commerce). Dilihat dari pelatihan yang telah dilakukan, maka dapat disimpulkan bahwa parapeserta secara keseluruhan mampu memahami dan mulai mempraktekkan kegiatan pemasaransecara digital melalui penggunaan akun media sosial serta website untuk menginformasikan danmempromosikan setiap produk yang dimiliki unit usaha BUMDes. Dengan demikian, melaluikegiatan yang telah dilakukan maka diharapkan akan mampu meningkatkan kinerja BUMDesserta mencapai kesejahteraan masyarakat setempat
Efek Pemasaran Media Sosial dari Bisnis Kedai Kopi: Peran Mediasi Citra Merek Armawan, Ivan; Denisya, Salsabillah Faustina
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 26 No. 4 (2024): Oktober
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v26i4.2325

Abstract

Tujuan dari penelitian ini adalah untuk menyelidiki pengaruh pemasaran media sosial, EWOM dan citra merek sebagai mediasi terhadap niat membeli bisnis kedai kopi di Indonesia. Sampel terdiri dari 311 responden yang memiliki pengalaman sebagai pecinta kopi. Kami menganalisis data menggunakan SPSS-Structural Equation Modeling (SEM) dengan Analysis Moment of Structural (AMOS), yang mengoreksi masalah heteroskedastisitas dan kesalahan kontemporer dalam data. Ketika dimoderasi oleh variabel citra merek, temuan kami menunjukkan bahwa dalam bisnis kedai kopi, pemasaran media sosial berhubungan negatif dengan niat pembelian. Namun, di sektor ini, ditemukan bukti mengenai pengaruh e-wom dan citra merek terhadap niat pembelian. Temuan kami menunjukkan bahwa pecinta kopi memutuskan niat pembelian dalam bisnis kedai kopi dengan melihat komentar di semua platform digital yang berpengaruh pada peningkatan volume penjualan
The Influence of Brand Image, Service Quality and Perceived Value on Brand Loyalty And Brand Equity Toyota Avanza Armawan, Ivan
Jurnal Indonesia Sosial Teknologi Vol. 2 No. 05 (2021): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (800.318 KB) | DOI: 10.59141/jist.v2i05.137

Abstract

This type of research is a comparative causal research. This causal cooperative research aims to analyze the influence of the independent variable (independent) on the dependent variable. The study was conducted on Avanza car owners who service at the official Toyota repair shop, namely Auto2000 Balikpapan. The data collection technique used a questionnaire with a sample of 100 people. The research results were analyzed using the Amos application. The results showed that there was an influence of brand image, service quality and perceived value on brand loyalty and equity where the Toyota Avanza was able to provide good service so that the level of sales was increasing every year.
Analysis Impact of Increase in Participants BPJS Class Iii on Quality of Health Services Ivan Armawan
Jurnal Indonesia Sosial Sains Vol. 2 No. 05 (2021): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v2i05.280

Abstract

Abstract: The type of this research is a quantitative research design case study. Analysis was done on the participants BPJS've been me at the health centre and hospital in the city of Balikpapan. Subjects were Participants of BPJS Health Class III have been using BPJS card class III at the service of health centres and hospitals in the City of Balikpapan. Data collection techniques using a questionnaire with a sample data of 114 people. The results were analyzed using the app statistic SPSS version 22.0. The study results showed that 58% of the Quality of health services in hospitals and community health centres in the City of Balikpapan effect on increasing the number of participants BPJS Health Class III. And variables are the most influential is the Responsiveness or responsiveness officer of 47.2%; this is a positive response so that in the future, the Quality of health services can be improved to be better so that the benefits can be felt directly by the participants of BPJS Health, especially in class III.
Pengaruh Service Quality dan Kepuasan Konsumen terhadap Loyalitas Pelanggan KFC Balikpapan Armawan, Ivan
Indo-MathEdu Intellectuals Journal Vol. 4 No. 3 (2023): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v4i3.644

Abstract

Loyalty is a deeply held commitment to purchase or support a preferred product or service again in the future despite situational influences and marketing efforts that have the potential to cause customers to switch. The key to generating high consumer loyalty is delivering high customer value to consumers. The approach used is quantitative research with a type of research (case study) that tests the causal relationship between variables through testing hypotheses that have been formulated. The research population was all KFC customers in Balikpapan using a sampling technique according to the criteria (purposive sampling). The sample for this research consisted of 100 respondents with the criteria of having used KFC products and participated in the KFC program. Hypothesis testing uses a calculation process with a multiple regression analysis approach with the help of the SPSS program. The research results show that service quality has a significant influence on loyalty with a contribution of 59.1%, consumer satisfaction has a significant influence on loyalty with a contribution of 19.6%, and service quality and consumer satisfaction together have a significant influence on loyalty. with a contribution of 60.7%.
Co-Authors Denisya, Salsabillah Faustina Endah Lestari Made Ayu Lestariani Muvano, Nandha Narendra