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All Journal Ekonomi Bisnis Fokus Ekonomi Jurnal Ekonomi Dan Bisnis Jurnal Riset Jakarta Jurnal Manajemen Bisnis Jurnal Locus Penelitian dan Pengabdian Fokus Abdimas Journal of Indonesia Marketing Association Journal of Innovation and Community Engagement
Salim, Lina
Universitas Katolik Indonesia Atma Jaya
Aerospace Engineering Arts Humanities Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Mathematics Social Sciences

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PENINGKATAN KAPASITAS PERANCANGAN STRATEGI PEMASARAN MINUMAN JAHE MERAH INSTAN BAGI UMKM KOMUNITAS ANGGREK KOSAMBI JAKARTA Setiyaningrum, Ari; Salim, Lina
Fokus ABDIMAS Vol 1, No 2: APRIL 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.1.2.59-66

Abstract

Making instant red ginger drink products become the potential business to develop during the Covid-19 pandemic. Instant red ginger drink is believed can increase the body's immunity against various viruses and diseases so that many people buy and consume it regularly. Komunitas Anggrek Kosambi Jakarta is a community service partner who has started instant red ginger drinks business since the Covid-19 pandemic. But they are facing problems and obstacles regarding instant red ginger drink’s marketing. Partners' lack of knowledge and understanding of product marketing become the reason that instant red ginger drink sells poorly in the market. This community service (PkM) aims to assist partners in overcoming marketing problems through training and mentoring activities to increase partner’s capacity in designing the marketing strategies and the marketing mix of instant red ginger. The approach used in this PkM is community-based research with methods of providing counseling, practice, and mentoring to 40 community members. The pretest and posttest analysis results show that there is an increase in partners' knowledge and understanding in designing marketing strategies and the marketing mix of instant red ginger drink products between before and after participating in training and mentoring activities. The economic impact resulting from this PkM activity is that participants can design marketing strategies and marketing mixes that are suitable for instant red ginger drink so that they can be sold. PkM partners have additional income generated from the sale of instant red ginger and indirectly also improve the family economy.Keywords: covid-19 pandemic, instant red ginger drink, marketing mix, marketing strategy.
PEMBEKALAN PENGETAHUAN TENTANG MOTIVASI BELAJAR DARING, MANAJEMEN WAKTU, DAN MANAJEMEN UANG SAKU BAGI SISWA SMP DAN SMA KRISTEN KALAM KUDUS Setiyaningrum, Ari; Salim, Lina; Utami, Novia
Fokus ABDIMAS Vol 2, No 2: OKTOBER 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.2.2.134-140

Abstract

The covid-19 pandemic has had an impact on almost all sectors, including education. School activities must be carried out online through distance learning. The problem faced by Kalam Kudus Christian Middle School and High School students as service partners during the Covid-19 pandemic is the decline in motivation to learn due to boredom and boredom with the routine of attending online school, students/students have so far not been able to manage their time well. more effective and unable to manage pocket money more wisely. The aim of carrying out this community service is to motivate students to study, especially online, increase students' knowledge about the importance of time management and pocket money management and their application in everyday life. Community service activities were carried out in the form of online training and involved 180 students of Kalam Kudus Christian Middle School and 133 students of Kalam Kudus Christian High School. The results of this community service activity concluded that this knowledge provision and training activity regarding online learning motivation, time management, and pocket money management was proven to be able to increase the knowledge and understanding of Kalam Kudus Christian Middle School and High School students. Keywords: learning motivation, pocket money management, pandemic covid-19, time management, students
Analysis of the Influence of Push, Pull and Mooring Effects on Switching Intention (Study on Participants of the National Health Insurance Program) Teguh, Christanto; Salim, Lina
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 4 (2025): JURNAL LOCUS: Penelitian & Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i4.3986

Abstract

This study aims to analyze the effect of push, pull, and mooring effect on switching intention in the group of participants in the National Health Insurance (JKN) program in the South Jakarta area. The object of this study is a member of the JKN participants at the Atma Jaya Semanggi Clinic. Data was collected using non-probability sampling, especially purposive sampling, with 150 respondents. Empirical data were processed using the Structural Equation Modeling (SEM) method with SmartPLS. All five hypotheses were accepted. The analysis results showed that the push, pull, and mooring effects had a direct and significant effect on switching intention. The mooring effect moderates the push and pull effects on switching intention. The implications of the results of this study show that health facilities need to pay attention to the factors that drive dissatisfaction, increase the attractiveness of alternative services, and manage patient attachment strategically to retain JKN participants. Clinics also need to design loyalty programs and service innovations based on patient needs to strengthen long-term relationships. In addition, BPJS Kesehatan is expected to improve the FKTP selection mechanism through education and increased service quality transparency to reduce participants' intention to switch
DO FEMALE GENERATION Z HAVE PURCHASE INTENTION ON GREEN COSMETIC BASED ON THEIR ENVIRONMENTAL KNOWLEDGE, ENVIRONMENTAL CONCERN, HEALTH CONSCIOUSNESS, ATTITUDE AND SUBJECTIVE NORM? Lius, Silvianie; Salim, Lina
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 19, No 1: June 2024
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.19.1.95-110

Abstract

This study aims to explore the influence of environmental knowledge, environmental concern, and health awareness on the purchase intention of green cosmetics with the mediation of subjective norms and attitudes towards green cosmetics. The object of this study is green cosmetics and 400 female respondents aged 18-23 years in the area of Jabodetabek with a non-probability method of purposive sampling technique. Empirical data processing using partial least square (PLS) software. Nine hypotheses were proposed and all hypotheses were well accepted. The results prove that environmental knowledge, environmental concern, and health awareness have a positive and significant influence on the purchase intention of green cosmetics. Subjective norms and attitudes towards green cosmetics mediate between the independent variables and green cosmetics purchase intention. Improving environmental knowledge, environmental concern, and health awareness is the key to increasing the purchase intention of green cosmetics among consumers.
Education about Learning Motivation, Time Management, and Pocket Money Management for Students of Strada Bhakti Utama Junior High School Ari Setiyaningrum; Lina Salim; Novia Utami
Journal of Innovation and Community Engagement Vol. 2 No. 2 (2021)
Publisher : Faculty of Smart Technology and Engineering, Universitas Kristen Maranatha, Bandung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jice.v2i2.4087

Abstract

Covid-19 pandemic has raised several problems faced by students including declining motivation to learn, lack of time to do independent assignments, and reduced amount of pocket money given by parents. This community service (CS) was designed to assist students in overcoming these problems through online education and training activities to increase students’ learning motivation and increase literacy on time management and pocket money management. Partners in this CS activity were 53 students of Strada Bhakti Utama Junior High School. The method of implementing activities used are counselling, exercises, and questions and answers. The success rate of this CS program was measured from analysis of the pre-test and post-test results conducted before and after the activity as well as from assessment of students' accuracy in answering online quiz questions. Based on results of pre-test and post-test analysis, CS activities through education and training on learning motivation, time management, and pocket money management were proven to be able to increase students' understanding of the importance of managing pocket money, saving, managing time, motivation, and source of motivators in life. In addition, based on the results of online quiz assessments, most students could answer correctly the questions about the material presented.
Drivers of Green Purchase Intention: The Role of Green Marketing, Brand Image, Perceived Value, and CSR in Uniqlo Indonesia Simbolon, Valentina Lauretta Prameswari; Salim, Lina
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol. 21 No. 1 (2026): June 2026
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.21.1.35-47

Abstract

The fashion industry’s waste problem has become one of the growing environmental issues in Indonesia. Sustainability programs have emerged as an alternative solution for fashion industry players, including UNIQLO, which has implemented sustainable production practices and clothing waste management initiatives. This study aims to analyze the influence of green marketing, green brand image, green perceived value, and corporate social responsibility on green purchase intention, with UNIQLO as the research object. This study used primary data obtained through non-probability sampling and purposive sampling techniques. A total of 290 respondents were collected as sample, with criteria of being 17–50 years old, residing Jabodetabek area, and being familiar with the UNIQLO brand. Primary data were gathered through an online questionnaire. The results show that 3 hypotheses were accepted and 1 hypothesis was rejected. Green marketing, green perceived value, and corporate social responsibility have a positive and significant influence on green purchase intention, while green brand image has no effect to green purchase intention toward UNIQLO brand.
Co-Authors Abigail Pasaribu Alberta Ines Novenia Andria, Sukma Ari Setiyaningrum Clara Rismawati Efendi Efendi Kevin Benitto Hartono Lius, Silvianie Rendy Sumara Simbolon, Valentina Lauretta Prameswari Sofiawati, Rifa Tan Alvin Kornelius Tanjaya Teguh, Christanto Utami, Novia Utami, Novia