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All Journal Ekonomi Bisnis IJBE (Integrated Journal of Business and Economics) Fokus Ekonomi Jurnal Ekonomi Dan Bisnis Jurnal Riset Jakarta Jurnal Manajemen Bisnis Journal of Innovation and Community Engagement Jurnal Locus Penelitian dan Pengabdian Eduvest - Journal of Universal Studies IIJSE Fokus Abdimas Journal of Indonesia Marketing Association
Salim, Lina
Universitas Katolik Indonesia Atma Jaya
Aerospace Engineering Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Mathematics Neuroscience Social Sciences Other

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DOES REPURCHASE INTENTION OCCUR CAUSED BY SERVQUAL, PRICE, PLACE, PROMOTION AND CUSTOMER SATISFACTION AS MEDIATION IN PT. X MULTIFINANCE COMPANY? Sofiawati, Rifa; Salim, Lina
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 1 (2025): June 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.1.1-14

Abstract

This study aims to determine the influence of SERVQUAL, price, place, and promotion on repurchase intention with customer satisfaction mediation. The object of this research is a debtor registered in the system of one multi finance company in Jakarta. Data collection was carried out using probability sampling with simple random sampling technique with a total of 213 respondents. Empirical data processing uses the Structural Equation Model (SEM) method of the 8 hypotheses proposed, only 4 hypotheses are accepted. The results of the analysis proved that SERVQUAL has no direct effect on repurchase intention, but has an indirect effect on repurchase intention with customer satisfaction as mediation. The price has a direct and indirect effect on repurchase intention. Promotion is found to have a direct influence on repurchase intention but no indirect influence on repurchase intention. Only place has no direct or indirect effect on repurchase intention.
PENINGKATAN KAPASITAS PERANCANGAN STRATEGI PEMASARAN MINUMAN JAHE MERAH INSTAN BAGI UMKM KOMUNITAS ANGGREK KOSAMBI JAKARTA Setiyaningrum, Ari; Salim, Lina
Fokus ABDIMAS Vol 1, No 2: APRIL 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.1.2.59-66

Abstract

Making instant red ginger drink products become the potential business to develop during the Covid-19 pandemic. Instant red ginger drink is believed can increase the body's immunity against various viruses and diseases so that many people buy and consume it regularly. Komunitas Anggrek Kosambi Jakarta is a community service partner who has started instant red ginger drinks business since the Covid-19 pandemic. But they are facing problems and obstacles regarding instant red ginger drink’s marketing. Partners' lack of knowledge and understanding of product marketing become the reason that instant red ginger drink sells poorly in the market. This community service (PkM) aims to assist partners in overcoming marketing problems through training and mentoring activities to increase partner’s capacity in designing the marketing strategies and the marketing mix of instant red ginger. The approach used in this PkM is community-based research with methods of providing counseling, practice, and mentoring to 40 community members. The pretest and posttest analysis results show that there is an increase in partners' knowledge and understanding in designing marketing strategies and the marketing mix of instant red ginger drink products between before and after participating in training and mentoring activities. The economic impact resulting from this PkM activity is that participants can design marketing strategies and marketing mixes that are suitable for instant red ginger drink so that they can be sold. PkM partners have additional income generated from the sale of instant red ginger and indirectly also improve the family economy.Keywords: covid-19 pandemic, instant red ginger drink, marketing mix, marketing strategy.
PEMBEKALAN PENGETAHUAN TENTANG MOTIVASI BELAJAR DARING, MANAJEMEN WAKTU, DAN MANAJEMEN UANG SAKU BAGI SISWA SMP DAN SMA KRISTEN KALAM KUDUS Setiyaningrum, Ari; Salim, Lina; Utami, Novia
Fokus ABDIMAS Vol 2, No 2: OKTOBER 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.2.2.134-140

Abstract

The covid-19 pandemic has had an impact on almost all sectors, including education. School activities must be carried out online through distance learning. The problem faced by Kalam Kudus Christian Middle School and High School students as service partners during the Covid-19 pandemic is the decline in motivation to learn due to boredom and boredom with the routine of attending online school, students/students have so far not been able to manage their time well. more effective and unable to manage pocket money more wisely. The aim of carrying out this community service is to motivate students to study, especially online, increase students' knowledge about the importance of time management and pocket money management and their application in everyday life. Community service activities were carried out in the form of online training and involved 180 students of Kalam Kudus Christian Middle School and 133 students of Kalam Kudus Christian High School. The results of this community service activity concluded that this knowledge provision and training activity regarding online learning motivation, time management, and pocket money management was proven to be able to increase the knowledge and understanding of Kalam Kudus Christian Middle School and High School students. Keywords: learning motivation, pocket money management, pandemic covid-19, time management, students
Influence of Marketing Mix Mediated by Customer Satisfaction on Repurchase Intention (Case Study: Fundemi Coffee and Eatery) Setyo, Jessica Nathaline; Salim, Lina
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6833

Abstract

This study aims to examine the effect of the marketing mix, which includes product quality, price, place, promotion, and service quality (Servqual), on repurchase intention, with customer satisfaction as a mediating variable. The research was conducted at Fundemi Coffee and Eatery (FCE) Depok, with FCE customers as the study subjects. The sampling method used was probability sampling, with a total sample of 120 respondents. Data was collected through a questionnaire distributed via Google Forms. The analysis method in this study employed the Structural Equation Model (SEM) using Partial Least Squares (PLS). The results of this study indicate that product quality, price, place, and service quality significantly influence repurchase intention, while promotion does not affect repurchase intention. Customer satisfaction successfully mediates the relationship between product quality, place, and service quality on repurchase intention. However, customer satisfaction does not mediate the relationship between price and promotion on repurchase intention.
Analysis of the Influence of Push, Pull and Mooring Effects on Switching Intention (Study on Participants of the National Health Insurance Program) Teguh, Christanto; Salim, Lina
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 4 (2025): JURNAL LOCUS: Penelitian & Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i4.3986

Abstract

This study aims to analyze the effect of push, pull, and mooring effect on switching intention in the group of participants in the National Health Insurance (JKN) program in the South Jakarta area. The object of this study is a member of the JKN participants at the Atma Jaya Semanggi Clinic. Data was collected using non-probability sampling, especially purposive sampling, with 150 respondents. Empirical data were processed using the Structural Equation Modeling (SEM) method with SmartPLS. All five hypotheses were accepted. The analysis results showed that the push, pull, and mooring effects had a direct and significant effect on switching intention. The mooring effect moderates the push and pull effects on switching intention. The implications of the results of this study show that health facilities need to pay attention to the factors that drive dissatisfaction, increase the attractiveness of alternative services, and manage patient attachment strategically to retain JKN participants. Clinics also need to design loyalty programs and service innovations based on patient needs to strengthen long-term relationships. In addition, BPJS Kesehatan is expected to improve the FKTP selection mechanism through education and increased service quality transparency to reduce participants' intention to switch
DO FEMALE GENERATION Z HAVE PURCHASE INTENTION ON GREEN COSMETIC BASED ON THEIR ENVIRONMENTAL KNOWLEDGE, ENVIRONMENTAL CONCERN, HEALTH CONSCIOUSNESS, ATTITUDE AND SUBJECTIVE NORM? Lius, Silvianie; Salim, Lina
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 19, No 1: June 2024
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.19.1.95-110

Abstract

This study aims to explore the influence of environmental knowledge, environmental concern, and health awareness on the purchase intention of green cosmetics with the mediation of subjective norms and attitudes towards green cosmetics. The object of this study is green cosmetics and 400 female respondents aged 18-23 years in the area of Jabodetabek with a non-probability method of purposive sampling technique. Empirical data processing using partial least square (PLS) software. Nine hypotheses were proposed and all hypotheses were well accepted. The results prove that environmental knowledge, environmental concern, and health awareness have a positive and significant influence on the purchase intention of green cosmetics. Subjective norms and attitudes towards green cosmetics mediate between the independent variables and green cosmetics purchase intention. Improving environmental knowledge, environmental concern, and health awareness is the key to increasing the purchase intention of green cosmetics among consumers.
Celebrity Endorsement Role, Brand Image, and Brand Credibility Influence Purchase Intention Andryani, Praditia; Salim, Lina
Eduvest - Journal of Universal Studies Vol. 4 No. 6 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i6.1189

Abstract

This study aims to analyze the mediating effect of brand image on the role of celebrity endorsement and brand credibility on the purchase intention of the Samsung Z Flip 5 smartphone. This quantitative research uses structural equation modeling (SEM) with SmartPLS. The results of this study state brand credibility has a positive effect on brand image, and brand image mediates a direct effect on brand credibility with purchase intent. Meanwhile, brand credibility has no significant effect on purchase intent. Celebrity endorsements have no significant effect on brand image. Brand image does not mediate influence in the relationship between celebrity endorsements and purchase intent. The research's implications include the necessity of collaborating with stakeholders and fostering trust in order to raise interest in purchasing the Samsung Z Flip 5 smartphone.
Determinants of Household Intention to Reduce Food Waste in the Jabodetabek Region Salim, Lina; Yulia, Veronika
Integrated Journal of Business and Economics (IJBE) Vol 9, No 4 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i4.1183

Abstract

This study investigates the effects of Environmental Awareness, Social Media Usage, Economic Concern, and Impulsive Buying on household Intention to Reduce Food Waste within the Jabodetabek region. Employing a purposive non-probability sampling technique, data were collected through an online survey involving 280 female respondents responsible for food preparation at home. The analysis utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) to test nine hypotheses. The results indicate that four hypotheses were supported, while five were not. Specifically, Environmental Awareness, Social Media Usage, and Attitude toward Food Waste exhibited significant positive effects on the Intention to Reduce Food Waste. Conversely, Economic Concern and Impulsive Buying showed no direct impact on the intention to reduce waste. These outcomes highlight the importance of psychological and informational factors over purely economic considerations in shaping pro environmental household behavior. The findings offer valuable insights for policymakers and practitioners, particularly marketers, in formulating effective strategies to minimize food waste. Recommended actions include designing targeted communication and advertising campaigns, establishing supportive policies to reduce household food waste, and developing educational initiatives to foster sustainable consumption habits. Overall, the study contributes to understanding behavioral determinants of food waste reduction in urban household contexts and underscores the role of awareness and digital engagement in promoting sustainable food management practices. The study also highlights the unique role of women managing household food preparation, offering gender-based insight into sustainable consumption behavior in Indonesia. 
Co-Authors Abigail Pasaribu Alberta Ines Novenia Andria, Sukma Andryani, Praditia Ari Setiyaningrum Clara Rismawati Efendi Efendi Kevin Benitto Hartono Lius, Silvianie Rendy Sumara Setyo, Jessica Nathaline Sofiawati, Rifa Tan Alvin Kornelius Tanjaya Teguh, Christanto Utami, Novia Utami, Novia Yulia, Veronika