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All Journal Jurnal Penelitian Ekonomi Akuntansi (JENSI) Jurnal Pengabdian Masyarakat Asia Ranah Research : Journal of Multidisciplinary Research and Development Income Journal: Accounting, Management and Economic Research Journal of Financial, Business and Economics GEMBIRA (Pengabdian Kepada Masyarakat) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Nugraeni
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Reformasi Birokrasi dan Penerapan Sistem Digital Mempengaruhi Akuntabilitas Pengelolaan Dana Desa Nugraeni; Alifah Widya Rachmawati
Journal Financial, Business and Economics Vol. 3 No. 2 (2025): Journal Financial, Business and Economics
Publisher : Fakultas Ekonomi, Universitas Nahdlatul Ulama Yogyakarta

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Abstract

Tujuan penelitian ini adalah untuk mengetahui apakah reformasi birokrasi dan penerapan sistem digital mempengaruhi akuntabilitas pengelolaan dana desa. Untuk membuat pengelolaan dana desa lebih akuntabel salah satu caranya adalah dengan reformasi birokrasi. Pengelolaan dana desa secara manual sudah tidak efektif untuk saat ini. Sehingga penggunaan sistem digital akan meningkatkan akuntabilitas pengelolaan dana desa. Metode pengambilan data menggunakan kuisioner kepada pegawai kelurahan, ketua Rukun Warga, ketua Pedukuhan dan anggota BKD. Analisis menggunakan regresi. Hasilnya reformasi birokrasi dan penerapan sistem digital mempengaruhi akuntabilitas pengelolaan dana desa.
The Effect of Digital Marketing and Customer Relationships on MSME Performance: Pengaruh Digital Marketing dan Customer Relationship terhadap Kinerja UMKM Nugraeni; Zaenal Wafa; Nur’aini; Regas Panji Pratomo
Journal Financial, Business and Economics Vol. 3 No. 2 (2025): Journal Financial, Business and Economics
Publisher : Fakultas Ekonomi, Universitas Nahdlatul Ulama Yogyakarta

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The purpose of this study is to determine whether digital marketing and customer relationships affect the performance of MSMEs. To maintain economic stability, especially for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, MSMEs must be able to increase sales turnover, increase consumer orders, and facilitate access to raw materials. MSMEs must have a strategy to survive and are required to be able to adapt to emerging conditions. Businesses that can survive are those that are responsive to changes in their environment and are able to adapt, both in terms of products, marketing and sales systems, and the use of technology that supports the business. This study aims to determine the effect of digital marketing and customer relationships on MSME performance.
Co-Authors Alifah Widya Rachmawati Azzahrotul Jannah Baiq Emilia Annisa Putri Dini Hari, Ilham Galih Dwi Setyani Dwi Utami, Diah yeni Erline, Gabriella Julianika Karista, Dina Luluk Ayu SR. Burhanuddin Ni Luh Gde Ana Pertiwi Nur’aini Prasetyani, Filipe Sekar Regas Panji Pratomo Rochmad Bayu Utomo tunjanan, Falens Zaenal Wafa