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All Journal Komuniti : Jurnal Komunikasi dan Teknologi Informasi Jurnal Komunikasi dan Kajian Media Jurnal Representamen PROSIDING KOMUNIKASI Jurnal Penamas Adi Buana Caraka : Indonesia Journal of Communication Jurnal Komunikasi Islam RELASI: Jurnal Penelitian Komunikasi Asian Journal of Healthcare Analytics Journal of Scientific Research, Education, and Technology Jurnal Bisnis dan Komunikasi Digital INTERACTION Communication Studies Journal CONVERSE Journal Communication Science
Palupi, Merry Fridha Tri
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Religion Arts Humanities Chemistry Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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Analisis Resepsi Khalayak terhadap Konten Mobil Listrik di Channel YouTube Fitra Eri Prastowo, Erwin Alvian; Palupi, Merry Fridha Tri; Hamim
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3557

Abstract

Penelitian ini bertujuan untuk menganalisis resepsi khalayak terhadap konten mobil listrik yang disajikan di channel YouTube Fitra Eri. Dengan meningkatnya perhatian terhadap kendaraan ramah lingkungan, penting untuk memahami bagaimana audiens menafsirkan dan merespons informasi yang disampaikan melalui media digital. Penelitian ini menggunakan pendekatan kualitatif dengan metode wawancara mendalam untuk menggali pandangan dan pengalaman audiens terkait konten tersebut. Hasil penelitian menunjukkan bahwa resepsi khalayak dapat dibagi menjadi tiga kategori pemaknaan: dominan, oposisi, dan negosiasi. Audiens dalam kategori dominan sepenuhnya menerima pesan yang disampaikan, menganggap konten tersebut informatif dan mendukung penggunaan mobil listrik sebagai solusi untuk mengurangi polusi dan efisiensi energi. Sebaliknya, audiens dalam kategori oposisi menunjukkan skeptisisme terhadap informasi yang disajikan, merasa bahwa konten tidak mencakup semua aspek penting mengenai mobil listrik, seperti infrastruktur dan biaya. Sementara itu, audiens dalam kategori negosiasi mengakui kelebihan mobil listrik tetapi juga mempertimbangkan tantangan yang ada, seperti ketersediaan infrastruktur pengisian dan biaya yang terkait. Penelitian ini memberikan wawasan yang berharga tentang dinamika resepsi khalayak dalam konteks media digital, serta menekankan pentingnya memahami latar belakang sosial dan budaya audiens dalam analisis media. Temuan ini diharapkan dapat menjadi referensi bagi peneliti lain dan pembuat konten dalam mengembangkan strategi komunikasi yang lebih efektif terkait isu-isu otomotif dan lingkungan.
Pengaruh Bauran Promosi dan Dukungan Orang Tua terhadap Keputusan Pemilihan Perguruan Tinggi pada Mahasiswa Universitas 17 Agustus 1945 Surabaya Yadnya, Anak Agung Gede Agung Aditya Satwika; Sadono, Teguh Priyo; Palupi, Merry Fridha Tri
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3566

Abstract

Penelitian ini mengkaji pengaruh bauran promosi dan dukungan orang tua terhadap proses pengambilan keputusan mahasiswa baru dalam memilih Universitas 17 Agustus 1945 Surabaya pada tahun ajaran 2023/2024. Penelitian ini menyoroti peran strategi pemasaran dan dukungan keluarga dalam memandu pilihan akademik mahasiswa. Dengan pendekatan kuantitatif melalui survei yang didistribusikan kepada mahasiswa baru, penelitian ini menganalisis bagaimana elemen promosi, seperti iklan dan hubungan masyarakat, berinteraksi dengan dukungan emosional, informasional, dan instrumental dari orang tua. Hasil penelitian menunjukkan adanya pengaruh signifikan antara kedua faktor tersebut dalam membentuk persepsi dan pilihan mahasiswa. Penelitian ini berkontribusi pada bidang pemasaran pendidikan dan teori pengambilan keputusan, serta menawarkan rekomendasi praktis bagi universitas untuk mengoptimalkan strategi promosi mereka sambil menekankan pentingnya keterlibatan orang tua dalam mendukung aspirasi Pendidikan.
Toxic Masculinity in the Sadfishing Phenomenon within the #LakiLakiTidakBercerita Hashtag: A Netnographic Study of TikTok Content from the Account @bimbluess Fitriyani, Nurul; Sadono, Teguh Priyo; Palupi, Merry Fridha Tri
CONVERSE Journal Communication Science Vol. 2 No. 1 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v2i1.4248

Abstract

Toxic masculinity is a form of gender injustice reflected through labeling and stereotypes toward men, especially when they attempt to express emotional vulnerability. This study explores how toxic masculinity is manifested in the sadfishing phenomenon on TikTok, particularly through the hashtag #LakiLakiTidakBercerita and user comments on the account @bimbluess. The phenomenon highlights a paradox in which men’s emotional openness is often met with responses that reinforce hegemonic masculinity norms. Using a qualitative approach through netnographic methods, this research analyzes digital user interactions as part of participatory media culture. The study is framed by standpoint theory and the concept of hegemonic masculinity to understand how gendered power structures operate in digital spaces. The findings reveal five key themes: (1) toxic masculinity as a generational emotional wound, (2) internalized masculine values as social consciousness, (3) fear of vulnerability and masculine performativity, (4) emotional self-sabotage, and (5) the burden of productivity seen as male destiny. These dynamics show how digital platforms can both challenge and reproduce gender norms.
Reception Analysis of the ‘Achieve Your Dreams with Us’ Campaign Among Second-Semester Students of Universitas 17 Agustus 1945 Surabaya Djatmiko, Benedictus Raflin Algra Triyoga; Palupi, Merry Fridha Tri; Sadono, Teguh Priyo
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4667

Abstract

Intense competition among private higher education institutions (PHEIs) requires them to implement effective promotional campaigns to attract prospective students. This study examines the reception of second-semester students at Universitas 17 Agustus 1945 (UNTAG) Surabaya regarding the aspirational promise in the "Achieve Your Dreams with Us" promotional campaign. Employing a qualitative approach with reception analysis and Stuart Hall's encoding-decoding framework, data were collected through a Focus Group Discussion (FGD). The findings indicate that the most dominant reception position is the negotiated position. Students critically separated the slogan, which they perceived as "marketing language," and focused more on tangible evidence such as accreditation and tuition fees. They also reconstructed the meaning of "dreams" to align with their pragmatic goals (career, hobbies, self-development), while asserting that ultimate success depends on individual agency, with the university serving as a facilitator. A dominant position was found to emerge post-hoc following validation through positive real-world experiences on campus, whereas an oppositional position was absent. This study concludes that the reception of marketing messages by a young audience is not a passive process, but rather a complex act of pragmatic validation. In this process, the credibility of each message element (verbal, visual, symbolic) is actively negotiated based on the audience's frames of reference and experiences, in which concrete proof is valued over aspirational promises.
Intensitas Bermedia Sosial dan Minat Muslim Urban Berhijrah: Analisis Followers Akun Instragram @Surabayahijrah Irawan, Rahmat Edi; Palupi, Merry Fridha Tri; Putro, Taufan Aji Santoso
Jurnal Komunikasi Islam Vol. 9 No. 2 (2019): December
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2972.639 KB) | DOI: 10.15642/jki.2019.9.2.359-372

Abstract

This study aims to measure the effect of the intensity of accessing Instagram account access @surabayahijrah on followers' interest to hijrah (individual muslim shifts towards a more religious way of life). This article is the result of a correlational quantitative study with the number of sample 100 followers of Instagram account @Surabayahijrah who live in Surabaya. The results have shown that r squared is 0.1186 which means that there was an influence of Instagram account access @ surabayaahijrah of 11.86% on the interest of hijrah and the rest was another factor outside of the research about 88.14%. Partial test results (t) also indicated that the t-value of 2.066> t-value of 1.667, which means that there was an influence of partial access to the account @surabayahijrah with a significance value of 0.041 which is less than the specified significance value of 0.1.
Makna Simbol Komunikasi dalam Banner Politik Jalan Ninja Partai Solidaritas Indonesia Naufal, Ahmad Himi; Palupi, Merry Fridha Tri; Hamim, Hamim
CARAKA : Indonesia Journal of Communication Vol. 5 No. 1 (2024): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v5i1.104

Abstract

Penelitian ini menganalisis makna simbol komunikasi dalam banner Politik Jalan Ninja oleh Patai Solidaritas Indonesia (PSI). Teori yang digunakan pada penelitian adalah teori semiotika struktural Roland Barthes.  Metode analisis semiotika struktural Roland Barthes digunakan untuk mengungkap tiga tingkatan makna pada tanda, yaitu denotasi, konotasi, dan mitos sebagai pesan tersurat dan tersirat pada banner. Hasil penelitian mengungkapkan bahwa makna denotasi pada banner Politik Jalan Ninja PSI adalah ajakan berpolitik ala PSI dengan sebutan jalan ninja. Lalu, makna konotasi pada banner Politik Jalan Ninja PSI adalah bayangan pemikiran, bayangan karakter, dan bayangan privilege dari Jokowi terhadap Kaesang Pangarep dan PSI sedang mencari anggota sebanyak-banyaknya sesuai pandangan PSI. Lalu, makna mitos pada banner Politik Jalan Ninja PSI adalah politik tirani yang telah dibangun secara diam-diam, terstruktur, dan terencana dalam waktu yang lama dan ideologi tatanan sosialisme.
Advocating BPJS Salary Justice: A Local Income-Based Perspective Rumintjap, Friedrich Max; Palupi, Merry Fridha Tri
Asian Journal of Healthcare Analytics Vol. 2 No. 2 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajha.v2i2.7370

Abstract

BPJS Health has successfully covered millions of participants across Indonesia, bringing the hope of affordable and quality health care for the people. However, this success is not apart from the serious debate on issues of justice in the BPJS allowance system, which is the main highlight and the main challenge facing BPJS health. Justice in the BPJS has become an increasingly relevant issue amidst the high economic and social diversity in Indonesia. The country covers a wide range of communities, ranging from high-income urban residents to rural residents who may only generate minimal incomes. There are significant differences in economic capacity between the inhabitants of big cities and small cities, as well as between different provinces.
A Critical Analysis of Reforming LPP TVRI as a Public Communication Medium in the Digital Era Prasetya, Bambang Jaka; Sadono, Teguh Priyo; Palupi, Merry Fridha Tri
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 4 No. 4 (2025): Vol. 4 No. 4 2025
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v4i4.925

Abstract

This article critically examines the implementation of Government Regulation (PP) No. 13 of 2005 concerning Public Broadcasting Institutions (LPP) of the Republic of Indonesia Television (TVRI) in the last two decades. This study assesses the effectiveness, challenges, and institutional transformation of LPP TVRI in facing an increasingly complex digital media landscape. Through a policy evaluation and analysis of institutional documents, this study reveals a gap between normative mandates and implementation practices in the field. The findings show that the reform of LPP TVRI has not been fully adaptive to the demands of digitalization and public participation. In addition, the emergence of Government Regulation No. 4 of 2024 strengthens the urgency of updating the paradigm of public media governance in Indonesia. TVRI's reform as a public communication medium in the digital era requires more open, innovative, and accountable governance.
Co-Authors Afifatur Rohimah Astri Haryanti Djatmiko, Benedictus Raflin Algra Triyoga Fitri Norhabiba Hamim Hamim Hamim Haryanti, Astri Irawan, Rahmat Edi Islami, Annisa Nur Maria Elizabeth Intan Yulia Sukamto Mohammad Insan Romadhan Naufal, Ahmad Himi Nurul Fitriyani Oktavianti, Meria Prasetya, Bambang Jaka Prastowo, Erwin Alvian Putro, Taufan Aji Santoso Rahmat Edi Irawan Rumintjap, Friedrich Max Sadono, Teguh Priyo Yadnya, Anak Agung Gede Agung Aditya Satwika