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All Journal Nidhomiyyah: Jurnal Manajemen Pendidikan Islam Journal of Educational Research and Practice
Zulfa, Hariratuz
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Religion Humanities Education Social Sciences

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Educational Leadership as the Primary Force in Attracting Islamic Education Customers Zulfa, Hariratuz; Sujianto, Agus Eko; Mutohar, Prim Masrokan
Journal of Educational Research and Practice Vol. 2 No. 3 (2024): Journal of Educational Research and Practice
Publisher : Yayasan Centre for Studying and Milieu Development of Indonesia (CESMiD)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70376/jerp.v2i3.175

Abstract

This study aims to discuss the role of leadership and the capabilities of a leader in implementing marketing management roles in Islamic educational institutions. The emergence of new educational institutions has created phenomena in the education sector. The forms and approaches to education are becoming more diverse and complex. Traditional entities are developing existing educational institutions, non-educational businesses, and even educational providers from abroad. Objectively, society finds it increasingly challenging to choose educational institutions. Education management becomes crucial, where the growth and development of institutions are influenced by leadership's ability to recognize the external environment to create effective strategies to compete while maintaining the essence of education itself. The research method used is library research. The research findings indicate that effective marketing strategies for Islamic educational institutions include maximizing their resources, promoting Islamic values, and utilizing information technology in marketing. Additionally, Islamic educational institutions should consider the needs and profiles of prospective students and foster good relationships with the community and local partnerships. From this research, a leader who can act as a driving force within their institution will establish a distinct identity and attract Islamic education customers to their institution. Therefore, Islamic educational institutions must continually develop appropriate and effective marketing strategies while considering market developments and student needs.
Komponen Kepemimpinan Transformasional Dalam Meningkatkan Daya Tarik Pelanggan Pendidikan Islam Zulfa, Hariratuz; Maunah, Binti; Fatoni, Achmad
Nidhomiyyah: Jurnal Manajemen Pendidikan Islam Vol. 5 No. 1 (2024): January
Publisher : Program Pascasarjana Institut Agama Islam Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/nidhomiyyah.v5i1.1606

Abstract

This research discusses the leadership components possessed by a transformational leader in enhancing the appeal of Islamic education customers. The study employs a library research approach by conducting a literature review relevant to the topic. The findings and discussion reveal that Transformational Leadership involves creating and initiating new thoughts and visions within an organization. Although there are many views on the meaning of Transformational Leadership, it is generally understood as an agent of change. The components of Transformational Leadership include charisma, the ability to encourage member creativity, individual consideration, and inspirational motivation. Effective marketing strategies can help Islamic educational institutions increase student enrollment and improve the institution's reputation. Therefore, Islamic educational institutions must continuously develop appropriate and effective marketing strategies by considering market developments and the needs of prospective students. It is hoped that this research will provide new breakthroughs for leaders in attracting customers to Islamic educational institutions.
Co-Authors Achmad Fatoni, Achmad Agus Eko Sujianto Binti Maunah Prim Masrokan Mutohar, Prim Masrokan