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All Journal Jurnal Pendidikan Ekonomi (JUPE) EQUILIBRIUM Dinamika Research Collections Musawa : Jurnal Studi Gender dan Islam JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi Madani Jurnal Politik dan Sosial Kemasyarakatan Gulawentah:Jurnal Studi Sosial J-MPI (Jurnal Manajemen Pendidikan Islam) JAE (Jurnal Akuntansi dan Ekonomi) J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) EDUTEC : Journal of Education And Technology Al-Muqayyad Jurnal ABDINUS : Jurnal Pengabdian Nusantara Khidmatuna : Jurnal Pengabdian Kepada Masyarakat Economicus: Jurnal Ekonomi dan Manajemen J-ESA (Jurnal Ekonomi Syariah) Al-MIKRAJ: Jurnal studi Islam dan Humaniora IRSYADUNA: Jurnal Kemahasiswaan Journal of Modern Islamic Studies and Civilization Journal of Education Method and Learning Strategy Equilibrium: Jurnal Ekonomi Syariah Journal of Educational Research and Practice Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Proceeding Of International Conference On Education, Society And Humanity Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI)
Agus Eko Sujianto
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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PEMBELAJARAN MENILAI STRUKTUR KEUANGAN PERUSAHAAN Sujianto, Agus Eko
Research Collections Book Collections 2013
Publisher : Research Collections

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Alhamdulillah, segala puji bagi Allah SWT yang senantiasa memberikan kemudahan dalam menyelesaikan segala urusan hingga penulis mampu menyelesaikan buku dengan judul “PEMBELAJARAN MENILAI STRUKTUR KEUANGAN PERUSAHAAN”.
Pendidikan Kewirausahaan Melalui Pelatihan Produksi Tahu Dan Kerupuk Okara Bagi Ibu Rumah Tangga Desa Bendiljati Kulon Kabupaten Tulungagung Sujianto, Agus Eko
J-ADIMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 6, No 1 (2018)
Publisher : (STKIP) PGRI Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/j-adimas.v6i1.680

Abstract

ABSTRAKTujuan pelatihan pada program pengabdian kepada mayarakat ini yaitu:  untuk memberikan pemahaman kognitif dan afektif mengenai kewirausahaan bagi ibu rumah tangga dan untuk memberikan pemahaman psikomotorik tentang cara memproduksi tahu dan kerupuk Okara bagi ibu rumah tangga. Metode program pengabdian kepada masyarakat diadopsi dari metode yang dikembangkan oleh Pusat Pengabdian Kepada Masyarakat LP2M UIN Syarif Hidayatullah Jakarta yaitu model pengabdian kepada masyarakat oleh dosen berbasis kemitraan dengan desa. Sedangkan bentuk kegiatannya yaitu pembelajaran kepada masyarakat tentang produksi tahu dan pemanfaat limbah padat tahu menjadi kerupuk Okara. Hasil pengabdian: ibu rumah tangga memiliki pengetahuan dan berpartisipasi aktif dalam pelatihan serta ibu rumah tangga memiliki keterampilan dalam mempproduksi tahu dan memanfaatkan limbah padat menjadi produk bernilai ekonomi dalam bentuk kerupuk Okara. Kata-kata Kunci: Ekonomi Produktif, Kewirausahaan, Pendidikan
PKM Keripik Pare dan Stik Lidah Buaya di Desa Wisata Kampung Lawas Maspati Kota Surabaya Novaria, Rachmawati; Rohimah, Afifatur; Norhabiba, Fitri; Sujianto, Agus Eko
J-ADIMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 7, No 1 (2019): In Press
Publisher : (STKIP) PGRI Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/j-adimas.v7i1.1156

Abstract

ABSTRAKPerkembangan desa wisata menjadi salah satu program pemerintah untuk bisa menjadi salah satu sendi pemasukan Pendapatan Asli Daerah (PAD). Di desa wisata Kampung Lawas Maspati terdapat Usaha Kecil Menengah (UKM) keripik pare dan stik lidah buaya yang menyediakan makanan ringan bagi pengunjungnya. Permasalahannya adalah masih minimnya peralatan, kurangnya soft skill dan hard skill dalam mengembangkan produk dan kemasan. UKM ini mengalami hambatan produksi karena kurangnya peralatan, mereka awalnya hanya menggunakan peralatan sederhana dan seadanya, lalu kemampuan skill pegawai juga sangat terbatas di bidang produksi, sehingga tidak bisa mengembangkan pasar secara profesional serta kemasannya  masih sederhana. Solusi yang diberikan pada UKM ini antara lain: ketersediaan tambahan peralatan produksi dari segi kualitas dan kuantitas, dan pengembangan kemasan yang lebih menarik. Hasil yang diperoleh setelah dilakukan kegiatan pendampingan, UKM keripik pare dan stik lidah buaya mampu menguasai pasar yang lebih luas dengan produk yang bervariasi serta menjadi produk unggulan serta iconic oleh-oleh khas dari desa wisata Kampung Lawas Maspati Kota Surabaya, dan UKM ini diharapkan akan selalu mengembangkan produk keripik pare dan stik lidah buaya sebagai produk unggulan yang memiliki banyak manfaat secara kesehatan, mampu meningkatkan pengetahuan tentang produksi berbasis alat, serta mengembangkan varian produknya. Kata-kata Kunci: Keripik Pare, Stik Lidah Buaya, Produk Unggulan, UKM
Kampanye Teknologi yang Ramah Perempuan Sujianto, Agus Eko
Musawa Jurnal Studi Gender dan Islam Vol. 5 No. 3 (2007)
Publisher : Sunan Kalijaga State Islamic University & The Asia Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/musawa.2007.53.365-380

Abstract

This article is developed from the Beijing Declaration and Platf orm for Action held in 1995. The fourth Woman World Summit results in 12 critical sectors that have to be the focus and be the strategic outlook for the governments, international communities and public societies including non-government organizations and private sectors to implement. the Declaration. One of the critical issues is the movement of women, especially the sixth section of the Declaration which concerned with women and technology. This section describes four strategic issues: one of them is to conduct a women~friendly technology campaign. The reality shows that women's involvement in technology (this article focuses on informational technology) is till limited. Even in the developed country, far example in the United States of America it still receives a gradual slowdown.
Intervening Role of Brand Image in Purchasing Decisions: Path Analysis Utami, Neni; Sujianto, Agus Eko; Asiyah, Binti Nur; Jamaludin, Husna Binti
EQUILIBRIUM Vol 12, No 1 (2024): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v12i1.25916

Abstract

This study aims to analyze the influence of digital marketing and e-wom on purchasing decisions for halal cosmetic products on gen z in Blitar city, as well as the intervening influence of brand image between digital marketing and e-wom on purchasing decisions for halal cosmetic products on gen z. The novelty of this research lies in the research location, namely in Blitar city. Data was collected by distributing questionnaires measured on a 5-point Likert scale to 250 Gen Z in Blitar City who purchased halal cosmetic products at least twice in the last 6 months. The collected research data were subjected to research instrument tests, classical assumption tests, path tests, and hypothesis tests. The results showed that digital marketing and brand image have an effect on purchasing decisions, e-wom has no impact on buying decisions, and brand image can intervene in the influence between digital marketing and e-wom on purchasing decisions. The results of this study contribute as evaluation material for companies to pay more attention to e-wom by improving sales services, collaborating with content creators in reviewing products, building online communities, and holding events that can provoke consumers to share their best experiences in using products to increase the number and quality of reviews related to halal cosmetics both on social media and shopping platforms so that potential consumers feel they are taking the right steps by making a purchase.  
Higher Education Marketing Strategy Through 7P To Increase Public Interest (Case Study at STKIP PGRI Trenggalek) Ambarwati, Rukmini; Masrokan, Prim; Sujianto, Agus Eko
EDUTEC : Journal of Education And Technology Vol 8 No 1 (2024): September 2024
Publisher : STAI Miftahul Ula Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/edu.v8i1.979

Abstract

This study aims to provide a comprehensive understanding of higher education marketing strategies through the 7P framework to increase public interest. A qualitative method with a phenomenological approach was employed, utilizing a case study design. Data collection methods included in-depth interviews, direct observation, and document analysis. The data were analyzed using triangulation to ensure the credibility of information from multiple sources. The research was conducted at STKIP PGRI Trenggalek. The results reveal that the 7P elements—product (a variety of services offered), price (more affordable compared to other institutions), place (strategic and accessible location), promotion (both internal and external efforts), people (qualified lecturers and staff), physical evidence (adequate facilities and infrastructure), and process (the lecture activities meet student needs)—play a significant role. A SWOT analysis was also performed to identify strengths, weaknesses, opportunities, and threats. The study suggests that by leveraging its strengths and opportunities, STKIP PGRI Trenggalek can mitigate weaknesses and avoid external threats. Continuous promotion and prioritization of service quality have enhanced the institution's image, contributing to a steady increase in public interest.
Implementasi Competitive Strength, Competitive Area, Competitive Result dalam Peningkatan Daya Saing dan Pemasaran Jasa Pendidikan Islam Wiratmuko, Bambang; Masrokan, Prim; Sujianto, Agus Eko
Irsyaduna: Jurnal Studi Kemahasiswaaan Vol. 3 No. 2 (2023): Agustus
Publisher : LP3M STIT Al Urwatul Wutsqo Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/irsyaduna.v3i2.1200

Abstract

His research aims to describe competitive strengths, competitive areas, and Competitive results in improving the competitiveness and marketing of Islamic education services. The urgency of this research is that a deep understanding and implementation of appropriate strategies in competitive strength, competitive area, and Competitive Result can optimize the competitiveness and marketing of Islamic education services. This type of research is categorized as library research using a descriptive-qualitative approach to examine competitive strength, competitive area, and Competitive Result as strategies to optimize the competitiveness and marketing of Islamic education services. Competitive strength includes various factors that play a role in influencing competitiveness. One important aspect is the quality of education. Educational institutions that provide a relevant curriculum, have qualified teachers, and use effective teaching methods have an advantage in providing an optimal learning experience for students. Competitive areas include specific market segments or the overall market that an educational institution targets. It is important to accurately identify and understand these competitive areas in order to effectively direct the marketing and development strategies of educational institutions. Competitive Results in the context of Islamic educational institutions include the achievements and outcomes that are sought to improve their competitiveness. The strategic objectives of competitive outcomes are to achieve competitive advantage, drive growth, and ensure long-term success for the institution..
Intervening Role of Brand Image in Purchasing Decisions: Path Analysis Utami, Neni; Sujianto, Agus Eko; Asiyah, Binti Nur; Jamaludin, Husna Binti
EQUILIBRIUM Vol 12, No 1 (2024): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v12i1.25916

Abstract

This study aims to analyze the influence of digital marketing and e-wom on purchasing decisions for halal cosmetic products on gen z in Blitar city, as well as the intervening influence of brand image between digital marketing and e-wom on purchasing decisions for halal cosmetic products on gen z. The novelty of this research lies in the research location, namely in Blitar city. Data was collected by distributing questionnaires measured on a 5-point Likert scale to 250 Gen Z in Blitar City who purchased halal cosmetic products at least twice in the last 6 months. The collected research data were subjected to research instrument tests, classical assumption tests, path tests, and hypothesis tests. The results showed that digital marketing and brand image have an effect on purchasing decisions, e-wom has no impact on buying decisions, and brand image can intervene in the influence between digital marketing and e-wom on purchasing decisions. The results of this study contribute as evaluation material for companies to pay more attention to e-wom by improving sales services, collaborating with content creators in reviewing products, building online communities, and holding events that can provoke consumers to share their best experiences in using products to increase the number and quality of reviews related to halal cosmetics both on social media and shopping platforms so that potential consumers feel they are taking the right steps by making a purchase.  
Saluran Pemasaran Syariah Petani Cabai Desa Mejoyolosari Kabupaten Jombang Fadhilah, Nurul; Ni'mah, Jamilatun; Sujianto, Agus Eko; Mashudi, Mashudi
AL-Muqayyad Vol. 6 No. 2 (2023): Al-Muqayyad
Publisher : STAI Auliaurrasyidin Tembilahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46963/jam.v6i2.1060

Abstract

The purpose of this study was to analyze the marketing channels used by chili farmers in Mejoyolosari Village in marketing their chili yields. As well as to find out the marketing channels of chili farmers in Mejoyolosari Village from an Islamic economic perspective. This study used a qualitative method using case studies on chili farmers in Mejoyolosari Village, Gudo District, Jombang Regency. This study uses primary data and secondary data. This study uses the qualitative data analysis technique modeled by Miles and Huberman. The results of this study, namely chili farmers in Mejoyolosari Village, Gudo District, Jombang Regency use two types of marketing channels, namely vertical and horizontal marketing channels. For farmers with large land areas, it will be easier to use vertical marketing channels, while farmers with narrow lands will find it easier to use horizontal marketing channels to distribute chili yields. In general, chili farmers in Mejoyolosari Village in marketing chilies have applied sharia-compliant principles, being honest, maintaining trust (amanah), maintaining good relations (tabligh), a special group of chili farmers (fathonah).
Strategi Peningkatan Kesadaran dan Motivasi Masyarakat untuk menjadi Donatur LAZIS: Studi Kasus di Lembaga Zakat Infak dan Sedekah Muhammadiyah Oktavia, Novi Tri; Sujianto, Agus Eko; Nurohman, Dede; Nurhayati, Dwi Astuti Wahyu
AL-Muqayyad Vol. 7 No. 1 (2024): Al-Muqayyad
Publisher : STAI Auliaurrasyidin Tembilahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46963/jam.v7i1.1907

Abstract

The aim of this research is to increase people's motivation to become LAZIS donors, especially LAZISMU. Qualitative research method with case study research using the help of NVivo data analysis. The results showed that the efforts of LAZISMU Tulungagung to increase Muslim awareness in ZIS through the distribution of brochures, installation of flayers in several places, and digital boxes on infak boxes in coffee shops or cafes which the QR code is attached to the media. To facilitate muzakki who want to make zakat payments during the month of Ramadan, LAZISMU Tulungagung opened outlets in several mosques in the Tulungagung Regency area. Until now, LAZISMU Tulungagung is still constrained in socialization and awareness ofthe importance of conducting zakat; and the low motivation of being LAZIS donors. Evaluation which was carried out by LAZISMU Tulungagung by delivering whatsapp blasts related to collection, programs, or words of encouragement to pay zakat and infaq through whatsapp blast messages that donors or muzakki can submit a review of the services provided by LAZISMU Tulungagung.
Co-Authors Ahmad Khudhory Aifah, Prisma Aulia Akbar Syahdin, Libryan Praja Akhyak, Akhyak Akmala, Emi Fauziatul Aldianto, Fahmi Alif Ambarwati, Rukmini Anita Febriani Arkam, Rohmad Asyifyan, Mirza Avicenna Ayumazah, Titalia Binti Nur Asiyah Chala, Ni'mal Chamidi, Achmad Luthfi Chamidi Darmawan, Luqi Dede Nurohman Dede Nurrohman, Dede Dwi Astuti Wahyu Nurhayati Fitri Norhabiba, Fitri Indriyani, Dwita Isnaini, Veniya Yulia Jamaludin, Husna Binti Kastaji, Kustiono Kusuma Atmaja, Muhammad Noval Lukman LUKMAN, LUKMAN Lutfi, Muhammad Agus Salim M. Yusuf Mashudi Mashudi , Mashudi Mashudi Mashuri Masrokan, Prim Mauliyanti, Anita Melly anggraeni, Tia peppy Mirza Avicenna Asyifyan Muhammad Syahrul Hidayat Ni'mah, Jamilatun Ni’mah, Zulfatun Novaria, Rachmawati Nurul Fadhilah Octiana, Afifah Yogi Oktavia, Novi Tri Pamungkas, Tegar Satria Prastiwi, Nur Indah Prim Masrokan Mutohar, Prim Masrokan Puteri, Suci Cahyaning Ravi, Rena Nastiti Rohimah, Afifatur Rokhmat Subagiyo, Rokhmat Safitri, Ela Nur Sahri Sahri Samsul Huda Saputri, Fadhila Harlis Sulistyorini Sulistyorini, Sulistyorini Sutranggono, Dicky Utami, Neni Walidah, Ziyana Wiratmuko, Bambang Zuhri, Nurhadi Syaifudin Zulfa, Hariratuz