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All Journal Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science JURNAL ILMIAH MAHASISWA AGROINFO GALUH KOLOKIUM: Jurnal Pendidikan Luar Sekolah Jurnal Politik dan Pemerintahan Daerah JPPHK (Jurnal Pendidikan Politik, Hukum Dan Kewarganegaraan) Journal of Community Practice and Social Welfare (JaCiPS) Jurnal Ilmu Gizi dan Dietetik Jurnal Pengabdian Masyarakat Bangsa EDUCATION FOR ALL : Jurnal Prodi Pendidikan Masyarakat/Pendidikan Luar Sekolah/Pendidikan Non Formal Jurnal Farmasi Ma Chung: Sains, Teknologi, dan Klinis Komunitas
Agustina, Yolanda
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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PEMBERDAYAAN MASYARAKAT UNTUK MEMAJUKAN UMKM MASA PANDEMI COVID-19 AIR TAWAR BARAT PADANG UTARA KOTA PADANG Agustina, Yolanda
Education For All Vol 2 No 2 (2022): OCTOBER
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/efapls.v2i2.7917

Abstract

Many SMEs experienced a decline in income during the Covid-19 pandemic. This decrease is because there are restrictions for people to leave the house. The decline in people's purchasing power makes MSMEs think well to change their sales from direct to online. This is done in order to be able to continue the MSME business established. The goal is to get the right model and strategy to increase income during the Covid-19 pandemic. This observation uses a qualitative approach with the method of observation and interviews. The results of the observations show that some of the obstacles experienced by MSME actors during the time of covid-19. So that the most needed empowerment strategy for MSME actors is the empowerment of product innovation, product marketing and skills. By providing training and monitoring to MSME actors, it is hoped that MSMEs can increase income and solve problems that arise due to Covid-19.
Co-Authors Abdul Basit Andika, Venny Kurnia Dedi Mulyadi Destin, Ranti Dina Indriyani Fembriarti Erry Prasmatiwi Gista Rismayani Irmawita Irmawita Khandy, Evanda Ratna Thalia Ktut Murniati Maryani, Desi Asri Muhamad Irfan Affandi Mulyadi, Yahya Ramdani, Rahmi Bilqis Rosliawati, Yesi SUGIYANTO Sugiyanto - Venny Kurnia Andika