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Prasetio, Tio
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Social Media Literacy's Impact on Entrepreneurial Interest Among Secretarial Students with Digital Financial Literacy Moderation Hariyani, Reni; Prasetio, Tio
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 2 (2025): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i2.24835

Abstract

Abstract – Social media platforms offer numerous benefits to entrepreneurs; however, paradoxically, younger generations, such as university students, often fail to leverage these platforms to foster entrepreneurial interest. Additionally, financial management skills are essential for running a business effectively. This situation necessitates the development of social media literacy and digital financial literacy to enhance entrepreneurial interest among students. The purpose of this study is to analyze the influence of social media literacy on the entrepreneurial interest of secretarial program students and to investigate the moderating role of digital financial literacy in the relationship between social media literacy and entrepreneurial interest. A quantitative research approach was employed, using online questionnaire distribution. The sample was determined through purposive sampling, involving 50 secretarial program students at Universitas Budi Luhur. The findings reveal that social media literacy has a positive and significant impact on the entrepreneurial interest of secretarial program students at Universitas Budi Luhur. Furthermore, the results indicate that digital financial literacy plays a role in shaping the effect of social media literacy on entrepreneurial interest among these students. Keywords: digital financial literacy, entrepreneurial interest, social media literacy, students
Pelatihan Peningkatan Kualitas Pelayanan Bagi Karyawan Rumah Makan Salmontei & Station Coffee Jakarta Selatan Reni Hariyani; Sofiani, Fenti; Prasetio, Tio; Raharjo, Didik Hariyadi
Jurnal Abdimas Ekonomi dan Bisnis Vol. 5 No. 1 (2025): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v5i1.8222

Abstract

Pertumbuhan bisnis kuliner berkembang dengan sangat pesat. Persaingan antar rumah makan semakin meningkat. Pemberian pelayanan yang berkualitas menjadi prioritas bagi setiap entitas. Kepuasan pelanggan menjadi tujuan dari setiap layanan yang diberikan. Salah satunya berasal dari Karyawan Rumah Makan Salmontei & Station Coffee Jakarta Selatan. Pelatihan ini bertujuan yaitu untuk meningkatkan kemampuan kualitas pelayanan bagi Karyawan Rumah Makan Salmontei & Station Coffee Jakarta Selatan. Permasalahan bagi mitra abdimas yaitu kurangnya pemahaman mengenai kualitas pelayanan kepada pelanggan rumah makan. Karena latar belakang pendidikan dari karyawan yang berbeda-beda. Metode pelatihan abdimas disampaikan dengan metode ceramah (terdapat role play) serta diskusi dan tanya jawab serta metode pengukuran evaluasi dari pelaksanaan abdimas dengan memberikan kuesioner dalam bentuk google form kepada peserta abdimas meliputi pre test dan post test. Hasil pelaksanaan kegiatan abdimas ditinjau dari lima aspek kualitas pelayanan yaitu aspek tangible (bukti fisik) mengalami peningkatan sebesar 40%, aspek reliability (keandalan) mengalami peningkatan sebesar 60%, aspek responsiveness (daya tanggap) mengalami peningkatan sebesar 60%, aspek assurance (jaminan) mengalami peningkatan sebesar 60%, dan aspek emphaty (empati) mengalami peningkatan sebesar 65%. Kegiatan pelatihan ini sangat memberikan manfaat bagi mitra dalam meningkatkan kualitas pelayanan untuk tercapai kepuasan pelanggan.
Co-Authors Didik Hariyadi Raharjo Fenti Sofiani Hariyani, Reni MARTINI Reni Hariyani Retnoningrum, Eny Samsinar Windarto