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All Journal Jurnal Riset Akuntansi dan Keuangan Social Engagement: Jurnal Pengabdian Kepada Masyarakat
Winston, Winston
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Economics, Econometrics & Finance Other

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Analisa Efektifitas Keberlangsungan Kegiatan Bisnis UMKM Ayam Geprek Dapur Cece Asri, Dhita Hafizha; Lim, Jesson; Ricky, Ricky; Andiko, Riki; Esfandiany, Shelby; Winston, Winston
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

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Abstract

MSME is one of the industrial sectors that contributes the most to the income of the Indonesian citizens. This is in line with the very rapid development of technology and information systems, which can provide opportunities and opportunities for MSME actors to develop and expand their business goals, both by increasing marketing and implementing promotional strategies to be able to increase market reach. One of the MSMEs that utilizes information technology and systems is the Ayam Geprek Dapur Cece MSME located in Batam City. This study aims to analyze the effectiveness of the business continuity of UMKM Ayam Geprek Dapur Cece, related to the marketing strategy that they carry out through sosial media, as well as related to key motivational techniques which are equally important for them to implement. The research method applied is in the form of a qualitative method, by carrying out observation activities, as well as literature review or literature review. The results showed that the implementation of marketing strategies through sosial media with the application of key motivational techniques had a significant and positive effect on the effectiveness of the business counter of UMKM Ayam Geprek Dapur Cece.
The Influence of CEO Narcissism on CSR: The Role of Family Business as a Moderating Variable Winston, Winston; Haryanto, Hery; Suprapto, Yandi
Jurnal Riset Akuntansi dan Keuangan Vol 12, No 3 (2024): Jurnal Riset Akuntansi dan Keuangan. Desember 2024 [DOAJ dan SINTA Indexed]
Publisher : Program Studi Akuntansi FPEB UPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jrak.v12i3.75095

Abstract

The manufacturing industry in Indonesia plays a crucial role in economic growth, but it is also a major contributor to carbon emissions. Therefore, the need for corporate social responsibility (CSR) becomes increasingly important in addressing these environmental issues. Various factors influence a company's adoption of CSR, one of which is the CEO's characteristics. This study aims to explore the impact of CEO narcissism on CSR, with a focus on how family firms can moderate this relationship. The research involves a sample of 73 manufacturing companies listed on the Indonesia Stock Exchange, covering the period from 2018 to 2022. The data was analyzed using the Ordinary Least Square (OLS) method with the help of Stata 17 software. The results indicate that CEO narcissism has a positive impact on CSR. Furthermore, the influence of family firms can also moderate the relationship between CEO narcissism and CSR. 
Analisa Efektifitas Keberlangsungan Kegiatan Bisnis UMKM Ayam Geprek Dapur Cece Asri, Dhita Hafizha; Lim, Jesson; Ricky, Ricky; Andiko, Riki; Esfandiany, Shelby; Winston, Winston
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.8825

Abstract

MSME is one of the industrial sectors that contributes the most to the income of the Indonesian citizens. This is in line with the very rapid development of technology and information systems, which can provide opportunities and opportunities for MSME actors to develop and expand their business goals, both by increasing marketing and implementing promotional strategies to be able to increase market reach. One of the MSMEs that utilizes information technology and systems is the Ayam Geprek Dapur Cece MSME located in Batam City. This study aims to analyze the effectiveness of the business continuity of UMKM Ayam Geprek Dapur Cece, related to the marketing strategy that they carry out through sosial media, as well as related to key motivational techniques which are equally important for them to implement. The research method applied is in the form of a qualitative method, by carrying out observation activities, as well as literature review or literature review. The results showed that the implementation of marketing strategies through sosial media with the application of key motivational techniques had a significant and positive effect on the effectiveness of the business counter of UMKM Ayam Geprek Dapur Cece.
Co-Authors Andiko, Riki Asri, Dhita Hafizha Esfandiany, Shelby Hery Haryanto Lim, Jesson Ricky Ricky Suprapto, Yandi