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All Journal Social Engagement: Jurnal Pengabdian Kepada Masyarakat Balance: Jurnal Ekonomi
Lim, Jesson
Unknown Affiliation
Economics, Econometrics & Finance Other

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Analisa Efektifitas Keberlangsungan Kegiatan Bisnis UMKM Ayam Geprek Dapur Cece Asri, Dhita Hafizha; Lim, Jesson; Ricky, Ricky; Andiko, Riki; Esfandiany, Shelby; Winston, Winston
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

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Abstract

MSME is one of the industrial sectors that contributes the most to the income of the Indonesian citizens. This is in line with the very rapid development of technology and information systems, which can provide opportunities and opportunities for MSME actors to develop and expand their business goals, both by increasing marketing and implementing promotional strategies to be able to increase market reach. One of the MSMEs that utilizes information technology and systems is the Ayam Geprek Dapur Cece MSME located in Batam City. This study aims to analyze the effectiveness of the business continuity of UMKM Ayam Geprek Dapur Cece, related to the marketing strategy that they carry out through sosial media, as well as related to key motivational techniques which are equally important for them to implement. The research method applied is in the form of a qualitative method, by carrying out observation activities, as well as literature review or literature review. The results showed that the implementation of marketing strategies through sosial media with the application of key motivational techniques had a significant and positive effect on the effectiveness of the business counter of UMKM Ayam Geprek Dapur Cece.
Analisa Efektifitas Keberlangsungan Kegiatan Bisnis UMKM Ayam Geprek Dapur Cece Asri, Dhita Hafizha; Lim, Jesson; Ricky, Ricky; Andiko, Riki; Esfandiany, Shelby; Winston, Winston
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.8825

Abstract

MSME is one of the industrial sectors that contributes the most to the income of the Indonesian citizens. This is in line with the very rapid development of technology and information systems, which can provide opportunities and opportunities for MSME actors to develop and expand their business goals, both by increasing marketing and implementing promotional strategies to be able to increase market reach. One of the MSMEs that utilizes information technology and systems is the Ayam Geprek Dapur Cece MSME located in Batam City. This study aims to analyze the effectiveness of the business continuity of UMKM Ayam Geprek Dapur Cece, related to the marketing strategy that they carry out through sosial media, as well as related to key motivational techniques which are equally important for them to implement. The research method applied is in the form of a qualitative method, by carrying out observation activities, as well as literature review or literature review. The results showed that the implementation of marketing strategies through sosial media with the application of key motivational techniques had a significant and positive effect on the effectiveness of the business counter of UMKM Ayam Geprek Dapur Cece.
Examining the Economic Impact of the Massage & SPA Business in Batam through Social Media Analysis Cristina, Cristina; Andelson, Jeffrey; Lim, Jesson
Jurnal Ekonomi Balance Vol. 20 No. 1 (2024): June 2024
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v20i1.15306

Abstract

This study investigates the economic impact of the Massage & SPA business in Batam by leveraging social media analysis. The research aims to assist small and medium enterprises (SMEs) in enhancing their branding strategies through platforms like Instagram. Using qualitative methods including interviews, observations, and documentation, the study identifies key areas where researchers can aid in business growth. The findings reveal that the strategic use of social media significantly boosts the visibility and customer engagement of Massage & SPA businesses. Timely financial support and flexible repayment options have effectively reduced default rates and promoted business scalability. However, limitations exist due to the lack of pre-financing condition data of SMEs, requiring cautious interpretation of results. The study underscores the continuous growth of outstanding performance annually and the positive outcomes for fund recipients. Recommendations for the businesses include increasing social media activity and expanding to additional platforms to reach a broader audience.
Co-Authors Andelson, Jeffrey Andiko, Riki Asri, Dhita Hafizha Cristina, Cristina Esfandiany, Shelby Ricky Ricky Winston, Winston