Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JURNAL PENDIDIKAN TAMBUSAI Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Media Akademik (JMA)
Riski Wahyuni
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Effect of Price, Promotion and Product Quality on Consumer Satisfaction Kentucky Fried Chicken (KFC) Quality Rantauprapat Riski Wahyuni; Bayu Eko Broto; Fauziah Hanum
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4711

Abstract

This study was conducted to determine and analyze the effect of price, promotion and product quality on consumer satisfaction. The design of this research is hypothesis testing using primary data obtained by distributing 100 questionnaires to consumers of Kentucky Fried Chicken (KFC) Quality Rantauprapat, with the measuring scale used is the Likert scale. In this study, the data analysis technique used is the multiple linear regression analysis technique of quantitative data using the (SPSS) method. The results of this study conclude that partially and simultaneously there is a positive effect but not all significant between the effect of price, promotion and product quality on consumer satisfaction of Kentucky Fried Chicken (KFC) Quality Rantauprapat.
Co-Authors Bayu Eko Broto Eti Hadiati Fauziah Hanum Hamimah Muhammad Ibnu Qadafi Nadia Ismla Sari Rif'atun Nada